The International ANDY Awards’ Post

BE LESS DULL… Fascinated by the insights from the British Brands Group annual lecture last night, delivered by Adam Morgan from EatBigFish Adam delved into the high cost of DULLNESS. Data-backed and eye-opening, he advised that dull communications just don't cut it, yet there’s still a lot of it about! Most brands and marketing are stuck in snoozeville… Key takeaways included: *the power of relatability *challenging consumer assumptions *building a distinctive character *leveraging emotional storytelling for engaging communication. As someone working extensively in for brands in highly regulated sectors such as healthcare, it can be an uphill struggle to push clients away from the safe and sensible, because… they believe consumers need to hear dull claims …and because that’s what will get through approval processes … and ultimately it makes life easier. Right…?! But Adam's challenge to break free from dullness really struck a cord. Inspired by Adam's questions, I'm implementing the DULLNESS RISK TEST with every client. Aiming to elevate our clients’ and so our communication solutions to drive impactful results right from the start. The lecture will be published in due course link in the messages below. Big shoutout to the fantastic peeps I connected with and the ALL Creative team joining me! Claire Syrett Jonathan Burr Stephanie Leigh Taylor Mark Smith. #creativethinking #brandcommunications #consumerbrands #dullasdishwater

How do you make ketchup exciting? Let's ask Ed Sheeran and Heinz. A few years ago, Heinz ran an ad featuring the true story of how Ed Sheeran would bring ketchup with him to expensive restaurants. The video was a viral hit, Heinz Tomato Ketchup was all over the headlines in the weeks following the ad. Breaking from the expected norms of what an advertisement should consist of, it was a great example of how creative ad campaigns can be memorable for years to come. #advertising #campaign #creativecampaigns #heinz #edsheeran Watch it below ➡️ https://lnkd.in/gXcAckHT

As we inch closer and closer to holidays and family time, many of us comms pros will undoubtedly be asked (as we are every year, it seems) "what is it that you do exactly?" If you want a great movie to help explain it to your friends and family without having to do so yourself, watch the movie Flamin' Hot on Hulu. It's pretty much got it all - A rags to riches story, marketing, PR, personal branding - plus all of the warm and fuzzies don't hurt either. 😉 https://lnkd.in/gJVWZBEy Frito-Lay #Flaminhot #cheetos #PR #marketing #innovation

The Power of Authenticity in Advertising! Burger King’s bold move in showcasing the natural decay of a preservative-laden burger over time was a groundbreaking moment in the marketing world. By fearlessly highlighting the difference between artificial and real ingredients, they not only distinguished themselves from competitors but also built a stronger trust with their consumers. This innovative approach proved that honesty and transparency can be powerful tools in brand storytelling. This campaign is a testament to how a creative, truthful narrative can resonate with audiences and elevate a brand’s image. Burger King’s commitment to quality ingredients and their willingness to show the unvarnished truth set a new standard in food advertising. #BurgerKing #BoldMove #NewStandard #FoodAdvertising #Transparency #BrandStorytelling #CreativeNarrative #DimensionVIZ

HOUSEHOLD NAMES 🏘 ✍ 🏘 ✍ We've had a yearning to work with more household names / brands since starting up Curious Crab Productions and quite often, the bigger brands seem to be 'guarded' somewhat by intermediary agencies or big PR and marketing firms. With this hurdle in mind, as a small production house, the sense of achievement in having the honour to work with brands like The Bart Ingredients Company is much greater than just delivering the finished content and we appreciate every bit of work that comes in, however big or small. 🏘 ✍ 🏘 ✍ This brand film for Bart Ingredients was turned around in less than 2 weeks as last minute support for their amazing rebrand and an added value for buyer conversations with the likes of Waitrose & Partners and more. The team and I had so much fun producing it. The tight turnaround, meant it had to be all about the food and the fact that we have everything pretty much available in-house meant it was possible. 👩💻 👨💻 I'm super proud of the team Clare Cassidy Chris Jackson Lee Skillett for just following my lead and going for gold on every project we deliver and feel lucky that we had a quiet enough couple of weeks to get it done - as right now, we're swamped! Thanks Matthew Falk Arnold Monteith for the great opportunity - it's lovely to work with you all. 🏘 ✍ 🏘 ✍ #bartingredients #bart #ingredients #spices #herbs #dryspices #householdnames #brands #branding #brandfilm #filmproduction #brandmarketing #marketingagency #contentproduction #contentmarketing

Capitalizing on a pop culture moment can be an incredible strategy if it’s authentic to the brand. Jumping into the conversation simply to be part of the conversation can backfire quickly. In a world where everyone cares what condiments T. Swift is dipping her stadium chicken fingers into, which brands did it right and which ones need to calm down? The Kraft Heinz Company quickly announcing a limited-time-only product called Ketchup and Seemingly Ranch, which was a repackaging of Kranch, their ketchup and ranch mash up, was spot on, authentic and an example of quick thinking and execution. Car companies posting pictures featuring red and white cars with the caption “ketchup and seemingly ranch,” while an attempt to be a part of the conversation, doesn’t quite land the same. These pop culture moments matter, but let’s not forget about making sure it is a genuine fit. #popculture #PRmoments #publicrelations #marketing

Attention all chefs, creators, and food lovers! Don't miss out on the exclusive content in Our Daily Danu newsletter, including the spotlight on our producer of the month, West of Dingle Sea Salt. 🌿 Be part of the conversation be the first to taste the future of food now! Read here: https://wix.to/EoxSDXZ #TheDailyDanu #Innovation #ProducerOfTheMonth #Newsletter

Did you see the results of our recent Cherry Bakewell survey for The Bakewell Tart Shop And Coffee House in the news recently? We can't believe that so many people throw away the cherry! 😆😲 #media #publicrelations #foodpublicrelations #PR #mediarelations #business #bakewelltart #hospitality

A friendly reminder 👨🚒 >>…Knowing your biggest competition isn’t other brands in the category; it’s indifference. (!) And realizing that criticism is just a form of caring. These lessons aren’t only common sense; they’re also easily duplicatable. And yet, few organizations will learn them.<<