The Growth Project’s Post

"IKEA's Bold Marketing Move: Creating a Luxury Fictional Brand" 📊💡 IKEA's creative agency, Mother, took an unconventional approach to highlight the quality of their kitchen furnishings by inventing a fictional premium brand and hosting an influencer event. IKEA Campaign Review by Mahesh PS 🔥Important Highlights You Can't Afford to Miss Today 💪💼 🏡 Surprising Strategy: IKEA, known for affordability, collaborated with Mother to combat the perception of cheapness by creating a high-end, fictional brand for their kitchen cabinets. 🪑 Misleading or Effective?: Critics argue that IKEA's attempt to change perceptions may mislead consumers into believing their cabinets are of higher quality due to the fake branding. 💰 Quality vs. Price: The debate revolves around whether IKEA's cabinets, primarily made from MDF, can withstand the test of time compared to higher-end alternatives made of plywood. 📢 Marketing Risks: Mother's campaign for IKEA is a bold move that has sparked discussions about the effectiveness of such unconventional marketing strategies in changing brand perceptions. 💬 Consumer Experiences: Comments from individuals who have had experiences with IKEA kitchens highlight issues related to installation and customer service. 🤔 Marketing Trends: The campaign is reminiscent of similar strategies used in the past, like the Payless/Palessi prank, shedding light on the transactional and sometimes fake nature of influencer marketing. This unique marketing approach by IKEA and Mother has ignited a debate about the balance between perception and reality in branding, leaving us to ponder the lasting impact of such an audacious move. 🌟 Track the Trend: Stay ahead of the curve and explore the possibilities, follow me on Linkedin.com/in/psmahesh ⛷❄🏂🌄 "Credits: 🌟 All rights and credits for the content presented are reserved for their respective owners. 📚 For attribution or content removal requests, please contact me. 📩 Only used for Academic Learning/Sharing good work purpose, giving due credit to respective owner 📚 Thank you, and God bless. 🙏"

Building Long-Term Brand Value: Sustainable Branded Merchandise Attention Marketing and Brand Managers! Are you looking to enhance your brand value while making a positive impact on the environment? Look no further! Novelli is thrilled to share a success story that exemplifies the power of sustainable branded merchandise. Case in point: Cookie Time, a renowned brand that recently embarked on a journey towards sustainability. They approached Novelli in search of a sustainable option for their coffee cups, aiming to reduce waste and inspire their clients to join the eco-friendly movement. Drawing on our expertise, we developed a game-changing solution: a coffee cup made entirely out of bamboo. The innovative design not only served as a reusable alternative to traditional cups but also showcased Cookie Time's commitment to sustainability in a tangible way. By incorporating their branding elements into the cup's design, we ensured their message resonated with their clients on a daily basis. The results? Astonishing. Cookie Time distributed the bamboo cups to their clients, enabling them to enjoy their favorite beverages while contributing to a greener planet. But the impact didn't stop there. Recognizing the cup's exceptional design and eco-conscious attributes, Cookie Time went a step further and decided to retail these cups at their outlets in New Zealand and Japan. By offering its customers a sustainable and stylish product, Cookie Time not only bolstered its brand's image but also attracted a new audience of environmentally conscious consumers. This strategic move created a ripple effect, positioning Cookie Time as a leader in sustainability within their industry. At Novelli, we firmly believe that sustainable branded merchandise has the power to transform businesses, both in terms of brand value and positive environmental impact. By choosing eco-friendly alternatives, you not only align your brand with the values of your target audience but also demonstrate your dedication to a better future. So, Marketing and Brand Managers, are you ready to take the next step? Join the sustainable revolution today and watch your brand soar to new heights. Contact Novelli to explore the endless possibilities of sustainable branded merchandise and discover how we can help you leave a lasting, positive impression on your audience while safeguarding the planet we call home. #marketing #branding #sustainability

Dive into eco-conscious branding with custom shopping bags at Packaging Specialties! Explore the link between sustainability and your brand identity. #SustainableBrand #PackagingInnovation #custompackaging

Explore the evolution of merchandise towards sustainability and learn the advantages of adopting reusable branding 🌱 https://lnkd.in/eHtc4cnK

70% of consumers get a feel for a brand based on the packaging alone. (Nielsen) If a package is well-designed, informative, and has features such as reclosability and sustainable materials, it can be more appealing. Learn how to effectively showcase your brand: https://bit.ly/3sJR7lp #FlexiblePackaging #Sustainability #BrandPackaging

IKEA Marketing Campaign IKEA has been my favorite brand for decades. I like its simple design and affordable price. On top of that, the funny, attractive, and creative ads. The latest IKEA campaign also blows my mind. As indicated in the below heading of Ad of the Day from The Drum IKEA is breaking its traditional picture-perfect catalog and mocking itself by using "Life is not an IKEA catalog" as the campaign's name. IKEA's creativity and humor always won't let me down. Meanwhile, it successfully communicates with its loyal customers like me that IKEA's products are not just for display, they are for our daily use which is not always neat and tidy. In this inspirational way of marketing, IKEA authentically re-connected with the customers. You will see a sick mom vomiting on a sofa, a dog peeing on a rug, and a rouge teenage boy cleaning his messy home which turned upside-down with his friends in a party when his parents were out. All of these are real-life and happen to us in our daily lives. Hope you enjoy the latest ad series of IKEA! Ad of the Day: Ikea literally spills guts in brutally honest campaign https://lnkd.in/gd_UDEyc The Swedish retailer is stepping away from the picture-perfect catalog promo this time. - Life is not an IKEA catalog - Sick Mom - Life is not an IKEA catalog - Peeing Dog - Life is not an IKEA catalog - After Party After watching these ads, I am wondering why IKEA is so appealing and successful. Not a surprise that lot of psychology behind it. The CNBA article "Meatballs and DIY Bookcases: The psychology behind Ikea's iconic success" explained the psychological behaviour behind it with the below four main areas: - ·        The furniture is cheap, but it looks good ·        The store layout turns retail into retail therapy ·        There's cheap, yummy food ·        Do-it-yourself assembly gets customers committed Even just reading the headlines, I think you already nodding your head with a big uh-huh. So obvious and so true! That's why IKEA is like the main name when people think about furniture. IKEA is an amazing brand that I would like to work with after I graduate from my Business Marketing Program.

Over 70% of consumers are influenced by product packaging before making a purchase. #sambrandesign #branddesign #brandbuilding #brandestablishment #branding #brandcommunication #brandconsultant #brandworkshop #brandpositioning #brandnaming #brandmessaging #brandlogo #brandimage #brandtouchpoints #simple #authentic #meaningful #brandstrategy #brandtagline #brandslogan #brandingtips #brandinspiration

So Sprite is stripping its labels for a trial period in the UK, proof that major brands are exploring innovative ways to communicate with their consumers while also addressing environmental concerns. Environmental and Marketing Strategy The decision to remove labels from Sprite bottles represents a significant shift in packaging strategy, aimed at enhancing the recyclability of the bottles and reducing the use of packaging materials. This move aligns with increasing consumer demand for sustainable and environmentally friendly products. The embossed logo on a completely see-through bottle is not just an aesthetic choice; it's a statement about the brand's commitment to sustainability. The trial's success could pave the way for more brands to consider similar packaging innovations that reduce waste and environmental impact. Brand Recognition and Consumer Connection This initiative also serves as a test for the strength of Sprite's brand recognition. By removing the traditional labels, Sprite is betting on the distinctiveness of its bottle shape and design to maintain consumer recognition and connection. This is a bold move in a market where branding and labels play a significant role in product differentiation. Coca-Cola’s European vice-president of marketing, Javier Meza, highlighted that this design change, while seemingly simple, marks a considerable shift in marketing strategy, aiming to foster a deeper, more intrinsic connection between the brand and its consumers. Global Brand Strategy The trial is part of Coca-Cola's broader strategy to create a unified global presence for the Sprite brand. By focusing on consistency and leveraging the brand's increasing household penetration, Coca-Cola aims to maximize Sprite's potential on a global scale. This unified approach is designed to build a cohesive brand identity that resonates with consumers worldwide. Context of Innovation in the Beverage Industry Coca-Cola's trial with Sprite in the UK is not an isolated case. The company has previously experimented with label-free bottles in various markets, including Asian countries like South Korea and Japan, and even with its Switzerland water brand, Valser. These initiatives reflect a growing trend in the beverage industry towards sustainability and innovation in packaging design, signaling a shift in how companies approach product presentation and environmental responsibility. The Sprite label-free trial embodies a confluence of environmental sustainability, marketing innovation, and brand strategy. By daring to remove the traditional labels from its bottles, Sprite is not only making a statement about its commitment to the planet but also challenging conventional norms of brand recognition and consumer engagement. This trial could potentially herald a new era in packaging design, where simplicity, sustainability, and brand identity coalesce. #branding #freelancecopywriter #cpg #marketingstrategy

The importance of making the right decisions in rebranding. Tropicana's experience with redesigning their orange juice packaging is considered one of the worst rebranding attempts in the history of orange juice. After launching the new packaging, the company lost nearly $50 million in just two months. This highlights the significance of making well-informed decisions and understanding their impact on consumer behavior and product sales. Tropicana decided to rebrand with the aim of creating a new and modern image, but they overlooked the importance of the original packaging for their customers. A visually appealing and contemporary brand design is crucial, but it should also be practical and convenient for consumers. The final opinion of the customer plays a crucial role in the success of any new changes. It is essential to approach the rebranding process with a scientific mindset, relying on marketing research and understanding the target market. Marketing agencies may excel in executing campaigns, but they may not always act in the best interest of the brand. Therefore, seeking a neutral third-party evaluation may be necessary to ensure the right decisions are made. Learn from the mistakes of others and keep the end customer's perspective in mind with every brand change you make. Build your strategy on a strong foundation and consult marketing experts to ensure sustainable success. #Rebranding #MarketingStrategy #ConsumerBehavior"

Custom boxes packaging plays a pivotal role in enhancing the visual appeal and market presence of a product. These bespoke packaging solutions are tailored to meet the unique requirements of a brand or product, offering a distinctive edge in a crowded marketplace. From protecting the contents to communicating the brand's identity, custom boxes go beyond mere functionality, becoming a powerful tool for marketing and brand recognition. One of the primary advantages of custom boxes packaging is the ability to create a unique and memorable brand image. Brands can incorporate their logos, color schemes, and taglines onto the packaging, ensuring that every product becomes a brand ambassador. This not only reinforces brand recognition but also fosters a sense of trust and loyalty among consumers. Moreover, custom packaging allows for flexibility in terms of size, shape, and materials. Whether it's a delicate cosmetic product requiring secure cushioning or an irregularly shaped item that demands a specific box design, custom packaging ensures a perfect fit. This tailored approach not only enhances the product's safety during transit but also contributes to a positive unboxing experience for the customer. The environmental impact is also a crucial consideration in today's market. Many brands opt for eco-friendly materials and sustainable practices in custom box packaging to align with the growing consumer demand for environmentally responsible choices. This not only reflects positively on the brand's image but also contributes to a healthier planet. In addition to branding and sustainability, custom boxes serve as an effective marketing tool. Eye-catching designs and innovative packaging solutions can set a product apart on store shelves or in online marketplaces, attracting the attention of potential customers. The tactile experience of opening a custom-designed box can leave a lasting impression, fostering a connection between the brand and the consumer. In essence, custom boxes packaging goes beyond the functional aspects of product protection and transportation; it is a strategic element in a brand's overall marketing and customer engagement strategy. https://lnkd.in/dnQAT9Zn