How Broadcasters Can Win on Social Media in the Summer of Sport 🎾 One of our Account Directors, Jack Edwards, has shared with Broadcast Sport his tips on approaching social content during this summer of sport... He covers: 👉🏻 The increasing synergy of social and sport 👉🏻 Real-time engagement 👉🏻 Influence and influencers 🗞️ Read it here: https://loom.ly/DLxritY #InfluencerMarketing #SummerOfSport #SportMarketing #SocialMediaMarketing
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Legacy events and influencers: Where does Wimbledon fit in? We sit down with account director Oli Wilford as we discuss how influencers can contribute to the world of tennis! 🎾 #InfluencerMarketing #Wimbledon #SocialMediaMarketing
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It's Brat Summer and we're just living in it 💚 Check out our Head of Marketing, Joanna Hughston's post, as she dives into the latest cultural movement: Brat Summer... From saying goodbye to #CleanGirlAesthetic and opening the eyes of GenZ to embrace a more 'reckless' lifestyle this summer, we can't wait to see how this evolves! Are you having a Brat Summer?! #InfluencerMarketing #BratSummer #CharlieXCX #GenZ
Head of Marketing at The Goat Agency | Agency Brand Builder | Shortlisted for Marketing Week's Marketing Team of the Year 2022 | Winner of The Drum Agency Biz Awards ‘Best Marketing Strategy’ 2022
Forget Espresso... It's officially a Brat Summer 💚 It-girl Charli XCX's latest album has everyone in a chokehold right now... Songs like 'Apple', '365' and 'Girl, So Confusing' are all over TikTok, she's inspired a new Gen Z #Brat aesthetic, and even Vogue declares that the UK artist has successfully "captured the zeitgeist". So why has it had such cultural impact, even creating its own #BratSummer movement? 🍏 The post-pandemic years have been all about staying in, prioritising health and routine, and the "beige influence" aesthetic. With trends like Brat Summer and #RatGirlEra, we're seeing a swing back to Gen Z wanting to embrace imperfection and a bit of rebelliousness. 🎵 The album honestly explores themes that many young women are wrestling with right now, from womanhood and female friendship, to the mix of emotions that come with growing up. It couldn't be better displayed by the pairing of "I Think About It All The Time" which details Charli's decision on whether to have a baby or focus on her career, followed by "365", a track that boasts about going out partying 365 days of the year. 💚 Charli's use of slime-green throughout the campaign has helped it stand out and even created a 17% increase in searches for "slime green" items on Lyst. 📸 The music video for lead single 360 featured internet personalities and influencers like Emma Chamberlain and Julia Fox. It's tongue-in-cheek as they discuss how to find the next big 'It-Girl'! 🕶 Charli's song "Girl, So Confusing" was rumoured to be about singer Lorde, with the two artists often being compared in the media. After social media speculation, Charli actually invited Lorde to "Work it out on the remix" and they've created a new version of the song featuring Lorde's response. Iconic! Charli has really captured a moment where people, especially millennials and Gen Z, are wanting to embrace being out of the pandemic. I think we'll start to see a shift in social trends and aesthetics to more bold, colourful content that encourages people to embrace being young, free and a little bit wild! #charlixcx #genz
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This event in emojis: 🤍🫧🍼 We recently hosted potentially the CUTEST event for our client, bringing together parents to discuss the different ways in which parenthood can be experienced, creating a safe space to talk about the difficulties and celebrate the highs! Our team worked tirelessly to ensure this event was not only aesthetically pleasing, but also safe for all the little ones crawling around. A special shoutout to Olivia Tutton and Elle Kelley for being our interviewers on the panel 🫶🏻 #InfluencerMarketing #SocialMediaMarketing #BTS #InfluencerEvent #AgencyLife
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How good culture is using influencers to leverage the current TikTok obsession: Cottage cheese 🧀 #InfluencerMarketing #TikTokTrend #TikTokMarketing #Influencers #SocialMediaMarketing
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GOLD feels good 🏅 Watch our Senior Campaign Manager Elle Kelley, talk to the Associate Editor at The Drum, for our recent win at the The Drum Awards Marketing EMEA! Our incredible team won Gold for their ODEON Cinemas Group TikTok campaign, revitalizing the cinema experience post-pandemic through engaging content and strategic influencer partnerships 🎤 Watch the interview here: https://loom.ly/GFqjV6A #InfluencerMarketing #DrumAwards #MarketingAwards #SocialMediaMarketing #InfluencerMarketing
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Over the years, the Olympics has grown exponentially within the social landscape, and is now a prime opportunity for brands and influencers to get involved. Historically, brands have relied heavily on traditional advertising methods like TV to reach their target audiences. Now with the rise of social media, their landscape has shifted. Influencers, with their engaging and relatable content, have become key players in engaging audiences on a personal level. Read our blog to find out: 👉🏻 The Evolution of Influencer Marketing in Sports 👉🏻 The Unique Opportunity of the Paris 2024 Olympics for Brands 👉🏻 Strategies for Effective Influencer Marketing at the Olympics 👉🏻 Best Olympic Influencer Marketing Campaigns (Past & Present) 👉🏻 Concluding thoughts – Influencer Marketing at the Olympics Read it here: https://loom.ly/BhuR7Vs #InfluencerMarketing #Olympics #Olympics2024 #SportMarketing #SocialMediaMarketing
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The best ads don't look like ads. #UglyAds #SocialMediaMarketing #InfluencerMarketing #BrandStrategy
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