New from The Fix – we spoke with Brad Wolverton about his position leading HubSpot’s 40-strong media operations. We also discussed his path from reporter to manager and advice to aspiring leaders.
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Excited to share insights from our recently released Executive Positioning Guide! For C-suite leaders, mastering effective communication while navigating geopolitical shifts and societal changes is crucial. Speaking out prematurely can harm reputation, while staying silent risks losing stakeholder trust. It's a delicate balance, but one that can be mastered with the right strategies. Download the guide today to learn how anticipating challenges and having a clear communication plan in place can help you weather the storms and emerge stronger as a leader. #ExecutivePositioning #CommunicationStrategies #LeadershipExcellence
Executive Positioning Amid Economic, Social, and Geopolitical Change - Greentarget
https://greentarget.com
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Blue Chip's Chief Marketing Officer, Dan Eisenberg, discussed in an interview with the Association of National Advertisers how midmarket companies are embracing sophisticated marketing strategies to surpass plateaus and achieve growth. Dive into the full discussion here: https://bit.ly/3USxAuG
The Martech Playing Equalizer for SMBs
ana.net
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Attention, Houston's dynamic business leaders! The local arena beckons, and it's your moment to shine in this rapidly evolving marketplace. Enhance your presence with us: Digital Dominator: Create an online buzz that's impossible to ignore. Community Favorite: Be the talk of the town and the source of local excitement. Social Enchanter: Craft posts so captivating that they demand attention. Google's Trusted Partner: Ascend to the top and leave a lasting impression. EXCITING OPPORTUNITY: Step into your power with a valuable, no-strings-attached marketing assessment coupled with a 30-minute high-impact strategy session. Ready to make waves in the best way? Reach out at 832-703-9919 or slide into our direct messages. This isn't a one-size-fits-all approach; it's a tailor-made strategy designed exclusively for you. Want to learn more? Begin your journey today with a complimentary consultation. Contact us now! +1 832-703-9919 care@alphadigitalsusa.com www.alphadigitalsusa.com #HoustonHustle #LocalChampion #SuccessStories #MarketingStrategy #AlphaDigitals #BusinessGrowth #DigitalTransformation #MarketingInsights #HoustonTX"
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Helping HVAC businesses Increase Revenue by $1m run rate within 18 months| Performace Based Pricing (If You Don't Profit, You Don't Pay) 💰
How to become a top leader in Digital Marketing. 1. Pick on topic 2. Study & practice it everyday 3. Network with other leaders in the field 4. Keep doing number 2 for about 6 months That's it pretty much.
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As a thought leader in the industry, it's important to stay ahead of the curve and inspire others with valuable insights and innovative ideas. #ThoughtLeadership #IndustryInsights
Fundamentals of digital marketing
skillshop.exceedlms.com
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A great interview highlighting how HR leaders can progress into the CEO role - please use the link below to read and share thoughts
Global Executive Search - Associate Partner, focused on HR & Talent | Advocate for Inclusivity & Belonging | Talent Management
How is it to be promoted from Chief People Officer to Chief Executive Officer? I am so happy to be sharing my interview with Chris Norbury. Chris is a prime example of why a successful career as a Group HR Director or CPO can lead you to be considered for a CEO role, and I can't wait to see the first signs and results of his leadership style on E.ON. Chris, thank you again for your time and insights! Eton Bridge Partners Ltd https://lnkd.in/eh8w52Kf
CPO to CEO: Navigating the transition. An interview with Chris Norbury, CEO at E.ON UK - Eton Bridge Partners
https://etonbridgepartners.com
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A strategist, coach, maximizer, and difference maker, Burt provides marketing leadership, transforming client businesses, brands, teams, and sales. A lifelong learner, Burt is invested in his client's results.
Is your business facing red flags like underperforming ads or stagnant traffic? It could be a sign to shake up your sales and marketing tactics. Adopting proven digital leader traits can drive your business forward. #BusinessInsights #MarketingStrategy Read more here: https://lnkd.in/gNCGC-z8
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Feeling inspired? Learn from the success stories of Gary Vaynerchuk, Neil Patel, and David Meerman Scott. They started from scratch and became industry leaders. It's time to make your mark in the digital marketing world!" #inspiration #successstories #digitalmarketingleaders
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Working out a thesis here (sure, why not in public?): "there should be a rise in demand to reorient content strategies and create loads of content to meet the needs of potential customers who will increasingly access the web via an AI interface — brands will need new content for all parts of the marketing funnel." #marketing #agencies #brandmarketing #digitaladvertising
“In-house agencies should no longer be considered a ‘trend’ but rather a firmly entrenched part of the holistic marketing ecosystem,” according to the Association of National Advertisers. The fact that in-house agencies are no longer a trend is not surprising. What stands out is how large several of these teams are: • Bank of America: 215+ full-time employees (FTE) • Chevron: 130 full- and part-time employees • Coldwell Banker: 290 FTE • CVS Health: 170+ FTE • Lenovo: 50 FTE • PepsiCo: 65 FTE • PwC: 110 FTE • Shell: 90 FTE • Synchrony: 54 FTE Those are substantial teams! In many instances, these in-house teams are full-service, often focusing on digital content, first-party data, and marketing, while using outside vendors and agencies to fill gaps in their capabilities (e.g., podcasting, OOH, televised commercials, and other needs). It seems that the in-housing trend will continue, as controlling content and data will only grow in importance. Specifically, there should be a rise in demand to reorient content strategies and create loads of content to meet the needs of potential customers who will increasingly access the web via an AI interface — brands will need content for all parts of the funnel. What remains to be seen is how mid-sized and smaller companies will approach in-housing, lacking the revenue, resources, or expertise the companies listed above can call upon. And about that trend, again from the ANA, "eighty-two percent of ANA client-side members had an in-house agency in 2023, compared to 78 percent in 2018, 58 percent in 2013, and 42 percent in 2008." https://lnkd.in/ezeZ_DYx #in-housing #marketing #ai #digitalmarketing #brandmanagement #brandmarketing
ANA In-House Agency Fact Book — 2024
ana.net
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Rise above the masses: Go Bold, Go Unparalleled Did we go overboard on April 1st? Well, we may have overdone it a smidge, but we meant most of what we said. Andreas Rudl Paving the way for the fast moving mavericks looking to find their spot and outgrow everyone else, is exactly what we do @ The BaaS Company! We’ve spent years redefining the playbook on Category Creation. 🚀 It’s your time to shine. For whom: 👉 Mavericks who are determined 👉 Leaders who know they heavily influence the pace of the market, if and when they get the visibility 👉 Businesses ready to redefine markets 👉 Pioneers willing to iterate their positioning to find their spot fastest 🔥 Our positioning strategy ensures you and your company become leading lights in your category. Bold and unparalleled. Looking forward to talking more Arno Otto, Darpan Seth ⭐, Nikki Perham, Einar Augedal and thanks for earlier support Phil Wainewright, Harold Kip, James Brooke #CategoryCreation #TechLeadership https://lnkd.in/eZ7sp6s6
Rise above the masses: Go Bold, Go Unparalleled - Leoni Janssen
thebaascompany.com
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