The CMO’s Post

🎯 Seeking ways to make every marketing dollar count? You're in good company. Many marketers are finding creative solutions to align with business goals while being budget-conscious. Let's explore the power of strategic planning and smart execution. 💪 #MarketingMagic #marketing #sales #marketingdigital

Tapping into the power of effective marketing strategies to drive consistent growth and revenue generation. via https://ow.ly/g3ua50PEbFK #businessgrowth #marketingmagic #revenueboost

Very insightful and relevant Forbes article by John Hall a motivation speaker for Marketing Insider Group. John is right "the end game of most marketing initiatives is to create steady revenue streams" and with today's consumer it is much more complex than just creating awareness. Check out this article for great strategies you can start implementing today to grow your #salesfunnel. https://lnkd.in/eeaKUBAr

You've heard of The Marketing Funnel, but what about The Marketing FLYWHEEL? This is the continuous cycle with which you attract, engage and delight your clients to build sales momentum and a pool of happy clients who advocate for your business!

Two goals often seen as a dichotomy should really be a dynamic balance. Learn from Michelle Chuang how short-term wins can fuel long-term strategies, and a long-term vision can make your short-term tactics more effective. ✅ >> https://loom.ly/OJ7FGes #CMO #Marketing #Goals #ShortTermGoals #LongTermGoals

You've heard of The Marketing Funnel, but what about The Marketing FLYWHEEL? This is the continuous cycle with which you attract, engage and delight your clients to build sales momentum and a pool of happy clients who advocate for your business!

David W. Stewart: "The term #revenuemarketing can lead marketing down a false path. It draws a false distinction between 'revenue marketing,' focused purely on sales, and 'brand marketing,' designed to increase awareness, brand strength and loyalty." READ ARTICLE: https://lnkd.in/gZPM-_xP #marketing #brandvalue #sales

📣 Did you know that your loyal customers can actually tun into your biggest brand advocates? ✨ They are the ones who spread positive word-of-mouth, leave 5-star reviews, and refer your business to others, contributing to your business' better growth! 🚀 Embracing a customer-centeric approach in your marketing strategy is key to success, and that is one of the core principles at HubSpot's Flywheel which has replaced the traditional sales funnels (or has it?) Read my latest blog post to learn more about how your customers become your best marketers by clicking the link below! ⬇️ https://bit.ly/3PRcOJa #happycustomers #brandadvocates #customerexperience #HubSpot

Are you looking to catapult your business to new heights? A well-crafted marketing strategy could be just the ticket. Unlock your marketing strategy with these five keys: 1. Who is your narrowly defined target customer? 2. In which category does your business exist? 3. What is your unique benefit? 4. Who is your real competition? 5. How are you clearly different from your competitors? Delve into these keys here: #marketingstrategy #businessgrowth #

“You should know where the business is and what the goal for the year is. So always try to use that meeting to reemphasize we are $2.3 million off or whatever. That creates urgency for marketers and empathy for them with the sales team.” If you are looking retrospectively at your KPIs at the end of every quarter, it is too late. If you are looking consistently and can spot a gap, you can make a decision to allocate your budget differently. That also requires understanding, what is more, revenue-generating vs. initial acquisition name, and acquisition type, right? Tish Millsap, Founder of Revenate Marketing LLC Marketing, shares some truth bombs on the maturity continuum of marketing organizations, goals marketers should aspire to when it comes to reporting, and the crawl, walk and run approach to forecasting. #marketingroi #marketinganalytics #cmoinsights #chiefmarketingofficer #marketingb2b #b2bmarketing #marketingkpi #marketingmetrics