The CMO Whisperer Podcast’s Post

Can we please talk about the Taylor Swift effect? It’s been 5 days since the superstar visited Arrowhead Stadium to watch the Kansas City Chiefs amidst Travis Kelce dating rumors and effects are still being felt across the NFL. Brands should be taking notes on personal branding and the immense influence it has. The stats below speak for themselves. Since Taylor Swift showed up to last Sunday’s Chiefs / Bears game: • 400% spike in Travis Kelce jersey sales • Kelce’s podcast ranks #1 overall on Apple • Kelce adds 383K Instagram followers • 24.3M viewers watched the game, #1 game of the week • 63% jump in female viewers ages 18-49 • 3x increase in Chiefs sales on Stubhub • NY Jets ticket sales up 40% for this Sunday’s game against the Chiefs Are you looking to bring your corporate narrative/personal brand to the next level? While I don’t have Taylor Swift’s contact information, we do have access to over $1M experts who can help you stand out from everyone else. What can we help with today?

🚦From Paddock to Boardroom ✍ Like many of my fellow American's, the release of Netflix's "Drive to Survive" series tuned me into the word of #Formula1. In her first months, my now 18-month-old daughter spent many evenings falling asleep to the sound of Daniel Riccardo and Lando Norris drama between the sound of 185 MPH straights...I was hooked. I quickly became a fan of watching Red Bull work to dethrone Mercedes. This lead me down the path of podcasts and interviews, all leading to what I'm calling #FromPaddocktoBoardroom. Unapologetically- these posts will consist of a lot of Christian Horner quotes to start, with what I've found to be fantastic nuggets of wisdom for those of us not lucky enough to help run a successful championship winning F1 team. This first (as will others I am sure) comes from Horner's episode on Diary of CEO (highly recommend watching this episode). Being someone in the experience space, it really hit home. How often in #customerexperience, #employeeexperience and even #performancemanagment, do we only focus on the "big wins". Or how about in the technology we use or offer customers...every detail matters and small improvements can change the whole race we call "business" or "service". #Continousimprovement is something that Horner does not shy away from. If the CEO and Team Principal, of what will inevitably turn out to be the most successful F1 season to ever happen, understands how important the small improvements are, I imagine I can probably take a quick note to recognize them too. 💡 Focus on better - even when better doesn't seem "bigger". 💡 Recognize the small improvements with a clear message of the compounding impact. 💡 Pay attention to the details - every small improvement matters. #leadership #experiencemanagement #continouslearning #continuousimprovement

🎙 Welcome to Season 2 of ‚Pioneer Spirit & Mainstream Thoughts‘ podcast. In this season, we explore Leadership Impulses for Pioneers and Followers of all kinds. In this first episode of the season, Stephanie Bachmair is having a conversation with Nike Hornbostel about networking and The Power of Many. How networking is about creating and building relationships and nurturing them. It is about learning from each other, sharing knowledge and experiences. They talk about the importance of being yourself instead of playing a role or pushing an agenda forward. The balance between taking time for yourself and staying in your trusted circles versus going out from there into the world. 🎧 https://lnkd.in/ezHbyM-Y ‚Pioneer Spirit & Mainstream Thoughts‘ is a podcast about transformational leadership/entrepreneurship, communication, and co-creation. #podcast #entrepreneurship #communication #pioneership #beginnersmind #learning #collaboration #transformation

Strategy is a hypothesis. Strategy is about playing to win which means you have to define your game to manage the tradeoffs that come with it. RevOps is not responsible for strategy. RevOps should play an active role in the development of strategy, but their focus should be on bridging strategy and execution. Today on The RevOps Show, Jess and Doug better define the role RevOps plays in strategy and dangers you should be aware of. Listen to the latest episode here: https://hubs.ly/Q01XCFby0 #RevOps #RevenueOperations #Strategy

Liquid Death looks like a youthful product. It looks like the product of youth. Well, appearances can be deceptive. Here’s how Liquid Death’s founder, Mike Cessario, describes his hiring policy on the How I Built This podcast. He practises reverse ageism: "We've taken a very, almost top-heavy approach where we want seasoned gangsters in every position; where they've done things at a much higher level, so that, right now, they can do this level of stuff in their sleep." Seasoned gangsters. I like that. I’m in my fifties. Of course I like it. I’ve been mildly obsessed with the idea of “late style” ever since I read The Last Days of Roger Federer by Geoff Dyer. What is my late style and how do I make it work for me as a consultant? Dyer also makes reference to Martin Amis’s idea of a “destination mood”, which one usually arrives at in middle age. I might adopt Seasoned Gangster as my destination mood. It’s a credible terminus for my career journey. I’ve had my fair share of market leader clients, but I have a long list of challengers too, particularly during my time at The Leith Agency: Grolsch (versus Stella Artois) IRN-BRU (versus Coca Cola) Business AM (versus the Financial Times) Honda (versus Ford, Toyota etc.) Beat 106 (versus Radio 1) Coors Light (versus Budweiser) Phileas Fogg (versus Doritos) Bailie Nicol Jarvie (versus Famous Grouse) Each these was a gangster client in its own way. Not so long ago a potential client told me that they were also talking to an agency whose price was half of mine. I said that they should go with the agency if they didn’t mind a twenty-something strategist learning from their mistakes on the project. The client kindly gave me the gig. You can only lean into your late style if you have one. #latestyle #challengerbrands #consulting

What's the GENIUS strategy NASCAR has used to land a Netflix series? Answer: Embed itself in American Culture for over 75+ years. Great... but you don't have 75+ years so how do you embed yourself in 75 weeks/days/minutes/seconds? Two words. BRAND ASSOCIATIONS. NASCAR has built itself around emotions which are core values of American culture 👇 Namely: 1- GRIT 2- INNOVATION  3- GLORY Check out exactly how you can replicate what they've done in the post below: Oh and just in case you really want to "get under the hood" of NASCAR's marketing, we recently spoke with NASCAR's CMO, Peter Jung, on an episode of Scratch, where we discussed the future of NASCAR, their Netflix series ‘Full Speed’, and how they ‘recruit’ new fans. If you’re curious about how NASCAR has continued to stay relevant from 1948 till 2024, check out the full episode from the links below 🔗🎧 👇 Watch this episode on YouTube ▶️: https://lnkd.in/diQaZWzw Listen to this episode on Spotify 🎧: https://lnkd.in/dJhWpJ4N Listen to this episode on Apple Podcasts 🎧: https://lnkd.in/dCqW2t49 #racing #brandbuilding #brand #NASCAR

• It is one of the four milestones in a person's life. • And it's the only real personal space someone has. For many, this may be a house. But for Niraj Singh, this is a car. No wonder he and his co-founders started Spinny—a used car marketplace, last valued at $1.8 billion. Buying a used car is often messy as trust or guarantees are hard to come by. It’s a large problem, and Niraj believes solving a problem like this is the only way to build a product that lasts a lifetime. The used car market, though, is extremely overcrowded. And overfunded. The demand is there—more and more Indians are comfortable buying used or pre-owned cars today. But on the supply side, there are so many sellers and platforms already. So, how does Spinny stand out in such an overcrowded market? Find out in this episode of First Principles 👇 Also, in this episode, Niraj Singh speaks with host Rohin Dharmakumar on: • Why there’s no longer a difference between a used car buyer and a new car buyer • Identifying the pain points of your industry • What kind of people succeed at Spinny • How to build trust within your firm Listen to the full episode by clicking the link in the comments. ------ Production: Anushka Mukherjee, Rajiv CN #TheKen #Spinny #UsedCars #Marketplace #FirstPrinciples #Leadership #LeadershipPodcast #Founder #FounderStories #CEOInsights

If you love the intersection of business and sports as much as I do, then check out this week's episode of Diagnosing the Aftermarket A to Z. Matt Fanslow graciously had me on to talk about the relationship between business and sports (something often found in my Ratchet+Wrench Editor's Letters) and what auto repair shop owners can learn from sports executives, coaches, and players about talent, attitude, culture, and winning. If you listen to it and love it, please leave Matt a glowing review on your podcast player of choice! #autocaresuccess

PodcastOne Public Listing Collides With Viral Takedown Video From Comedian Theo Von - https://lnkd.in/g2qQxJJ9 - PodcastOne debuted its long-awaited listing Friday (Sept. 8), with officials from parent company LiveOne ringing the opening bell on the trading floor of the NASDAQ to celebrate what CEO Rob Ellin says is first ever spinoff of a minority stake in a publicly traded company. Shares of the new LiveOne subsidiary Courtside Group, better known as PodcastOne, fell 45% shortly after trading opened, dropping from $8 per share to close at $4.39. The tumble came amid growing criticism of one of PodcastOne’s acquisition targets — California-based Kast Media — by major podcasters like comedian Theo Von who accused Kast of failing to pay out $4 million in advertising fees collected by Kast on behalf of its podcaster clients. In a video viewed more than 1 million times, titled “This Man Defrauded Our Podcast,” Von alleges that Kast Media founder and CEO Colin Thomson did not pay his show This Past Weekend with Theo Von for the advertisements it sold and booked for Von’s show. Von claimed This Past Weekend eventually cut ties with Kast Media, only to later be approached by Thomson and Ellin and was told on a phone call, “If you come over to our new network PodcastOne, we’ll pay some of what you’re owed in stock,” Von said, adding “it felt like to me they’re trying to leverage our podcast and other podcasts to then make their stock do well and if that happens, then we’ll get a share of our money.” Von told viewers he declined the offer. Ellin addressed the Kast Media scandal on Friday during a post-market opening interview with Yahoo News. He noted that PodcastOne is no longer hiring Thomson to join his the publicly traded company, but noted he hoped to help creators hurt by the Kast Media controversy. “We’ve bought a distressed asset called Kast Media, a very distressed, troubled asset (that) owed a lot of money to its podcasters and couldn’t really afford to pay them. And the banks pulled out. And that host pulled out. So we acquired those and have added some very serious revenues to it,” he said. Von isn’t the only podcaster to go public about the Kast Media scandal. Pro Wrestling podcaster Jim Cornette and cohost Brian Last have detailed their own experience with Kast Media and PodcastOne in a series of at least seven podcast episodes over the last two months. Former Sirius XM host Jason Ellis has also spoken out against Kast Media in a recent viral video. Von said he will continue pursuing Thomson for the money he is owed by Kast Media. “You f—ed with the wrong rat, homie” Von said while a picture of Thompson aired on the screen. “You can’t get me to shut up.” Thomson did not respond to multiple requests for comment. - ShipWr3ck - <div>Spinoff of LiveOne falls nearly