The CMO Whisperer Podcast’s Post

"The artists we admire the most are talented, but not always in the way we may think... Their real talent is often assembling to deliver their artistic vision, rather than necessarily creating the work of art. They can teach us how to cope with our impostor syndrome, and create and market brands at scale." says Emmanuel Probst in his book ASSEMBLAGE. In my BRANDERMAN podcast episode, we discuss: o  How to shape consumers’ perceptions o  Why we relate with anti-heroes, villains, and saviors o  How can brands reassure consumers about the future, by leveraging the past and the present o  How brands can make a positive impact on people, society and the economy Listen today on Spotify 🎙 https://lnkd.in/d8hiDmXK #branding #packagingdesign

The latest episode of The Soundcheck is out today 🎺 It was a real pleasure having Alice de Courcy, the group CMO at Cognism and author of The Diary of a First Time CMO, on the show. We talked about a hot topic for most companies 👇 Bridging the divide between sales and marketing, covering: 🎙 The importance of collaboration between sales and marketing 🎙 Aligning sales and marketing with common goals and tackling challenges that come up when teams aren't on the same page 🎙 Practical tips to enhance communication between the two teams 🎙 Leveraging experts and measuring the success of a campaign Alice also shared the steps Cognism took to get their sales and marketing teams working together like a well-oiled machine and moving in the same direction. Based on their growth, it's fair to say they've nailed it so you don't want to miss out on this one 💡 Available on Youtube, Apple and all podcast platforms - Spotify link in the comments 👇

Have you ever felt some businesses that start out great get to a point where they start trying SO hard to have their finger in every pie and offer every flavour of every service or product? And then eventually they abandon their identity completely and forget what makes them so special because, well, now they're just another "big player" when they should have just stuck with the niche they knew so well and be happy with being the best at that.🤦♀️ It's a slippery slope and I've seen it a million times in varying industries.📉 Sure, it's great to be ambitious and want your business to branch out and grow, but there's a very fine line between holistic growth that still embodies your brand and its accompanying values, and bandwagon-jumping growth that some may perceive as selling out.💯 ☝ #facts Episode 59 of Lightwire Business's #InsightsAsAService #podcast is really a special one. It's jam packed full of insight from our very own Brendan Ritchie as he joins James Davis from Pax8 to discuss those exciting but nerve wracking first days of starting a business, establishing your niche and your "why", and insights into what he'd do differently.💡 If you had it all to do over again, what would you do differently?🤔 Watch the full episode on YouTube or stream on Spotify: https://lnkd.in/gmXj8xpE https://lnkd.in/gWG7fMi8 #LightwireBusiness #TransTasmanTelcoPartner #ISP #ComplementingMSPsNotCompeting #WomenInTech #IT #Technology

A couple of friends asked me why I was doing an MBA, since I'm very Progressive, criticized uncontrolled greed, and sometimes questioned the role of business in society. My answer is that in the last few years, business schools realized that training managers based on Friedman's doctrine is not sustainable over time for the environment or humanity, therefore, business education is now creating value not only for stockholders but also for other stakeholders. When I started the first MOD at Questrom, I was surprised that it was titled 'Creating value for business and society' where the first lesson we learned is that value creation is not just about increasing the stock value and profits, as Friedman argues. Business management education now includes creating value for other stakeholders, e.g. the environment, the well-being of employees, customers, governments, etc. I appreciate that new attitude very much since I agree with the anti-Friedman's take which has been destroying our planet and creating generational poverty trapping many in poverty cycles due to low wages for the sake of extracting as much value as possible from our society to pass it over to the small group who own the stock.

The New Business Models in the Digital Landscape Join us for a special discussion on the future of business models in the digital world. I’m thrilled to present Wesley Haar, ter, co-founder at Media.Monks on my latest podcast episode. Have you ever wondered what the next big thing in business models within the creative industry will be? It's an exciting question because we've seen disruption come from apps, and Spotify changed the game with its unique model. Now, the real intrigue lies in finding the next game-changing business model. Can someone figure it out and stay ahead of the curve, or is it just too challenging? Wesley shared insights from discussions he had with leaders of the Silicon Valley tech world. Here’s the real question business owners should ask themselves Do I risk losing my market position in two or five years – either for moving too fast or not adapting at all? Digital-native giants like streaming platforms and Netflix are poised to benefit from these changes. Think more personalization, faster production, and quicker turnarounds. These changes offer opportunities for forward-thinking brands while posing risks for those who lag behind. The future is full of uncertainty and promise, and it's up to innovators to seize the moment. Stay tuned for more insights into navigating the ever-changing digital landscape! This podcast episode is coming out on Wednesday at Unfolding — Learn From Creative Legends #BusinessModels #Innovation #creativebusiness #businessofdesign #FutureOpportunities

You know what I hear a lot when people are talking to me about their ideas? “I know I need to do this project idea– and I will!... just as soon as [whatever] is over, I’ll have time to focus on it. I’m just so busy right now. It’s not the right time. I’m definitely going to start it [insert a time in the future].” I know right then and there, that that brilliant idea will never see the light of day, and that artist will continue running on that hamster wheel for the next several decades. How fun. 🙄 Life is busy. Life will always be busy. And while there ARE indeed moments in life when you really do need to give something your entire focus, those are few and far between. On the Tales from The Lane podcast this week, we’re discussing choosing the right time to launch a new project, create an event, or make a big career or life pivot. I’ll tell you when it’s definitely NOT the right time, when it most likely IS the right time, and how to get started. Listen to the Podcast Or Read it on the Blog Both are linked for you below. #creativeprojects #artisticfulfillment #projectcreation #artists

From mundane to memorable. Discover how brand archetypes can transform your next presentation into a storytelling success. Curious on how to transform your presentations from ordinary to extraordinary? Dive into the world of brand archetypes with me on the Presentation Hell Podcast hosted by AlexAnndra Ontra. We explore how these powerful tools can make your message resonate deeply and stick with your audience. Whether you're the Hero, the Jester, the Sage, the Innocent, the Outlaw, the Explorer, the Creator, the Magician, the Everyman, the Lover, the Caregiver, or the Ruler there's an archetype for every brand. Tune in now to find out which one aligns with yours and unlock the power of your brand archetype. #presentationhell #brandarchetypes ----- 👋 I’m Kim Jursa. 📈 Strategy Consultant for High Growth Brands. 🧭 I build growth maps – with the brands to match – so companies excel. ☕ Reach out and let’s talk about your brand.

 🎙️New Episode Alert: "Industrial Renewal Strategies: Short-Term vs. Long-Term. Wondering about lease renewals in uncertain times? Tune in to the latest episode of Industrial Advisors! 🔊 Join hosts Matt McGregor and Bill Condon as they explore "Industrial Renewal Strategies: Short-Term vs. Long-Term." Get insights into trends, tenant-landlord dynamics, and shifting lease approaches. Key Highlights: Navigating renewals during economic uncertainty. Balancing short-term caution and long-term growth. Tenant-landlord strategies in the evolving market. From turnkey to tenant allowances: New trends in leasing. Catch it on Spotify, Apple Podcast or YouTube: Spotify – https://lnkd.in/gVuzbbBq Apple Podcast – https://lnkd.in/gnuiqRNA YouTube -https://lnkd.in/g5jJ8UaE Don't forget to like, comment, and share! #IndustrialRealEstate #LeaseRenewals #RealEstatePodcast #MarketTrends #BusinessInsights #IndustrialAdvisorsPodcast #WorkspaceFlexibility #PodcastHost #IndustryKnowledge

From mundane to memorable. Discover how brand archetypes can transform your next presentation into a storytelling success. Curious on how to transform your presentations from ordinary to extraordinary? Dive into the world of brand archetypes with me on the Presentation Hell Podcast hosted by AlexAnndra Ontra. We explore how these powerful tools can make your message resonate deeply and stick with your audience. Whether you're the Hero, the Jester, or the Sage, there's an archetype for every brand. Tune in now to find out which one aligns with yours and unlock the power of your brand archetype. #presentationhell #brandarchetypes ----- 👋 I’m Kim Jursa. 📈 Strategy Consultant for High Growth Brands. 🧭 I build growth maps – with the brands to match – so companies excel. ☕ Reach out and let’s talk about your brand.

It is that time again - next edition of Buy, Build, Sell podcast is out on Friday . Here is a few clips of whats coming up in the next edition. Some of the topics we cover if you are interested in M&A are: - What we say when we first talk to a business owner on the first contact - How we make an offer - Deal origination and where we find deals - How we partner with people to do more deals - Adjusted EBITDA - how to value a business - How we raise funding - Due diligence - why its needed and what we look for - The process of acquiring a business from sourcing to completion day - What legal documents are required to facilitate a transaction - What is Heads of Terms/LOI aka letter of intent - Being creative with real estate Listen to the next episode on Friday www.buybuildsell.net or https://lnkd.in/d26BXbsD or on the major platforms Spotify, Apple etc. #podcast Opulentia Capital Mathew Wainwright