The CMO Whisperer Podcast’s Post

I highly recommend listening to this podcast. The money quote: “Let’s face it: Every single thing that PE shops buy are a brand.” We couldn't agree more. #privateequity #brand #marketing #strategy #b2bmarketing

Most #CPG professionals would agree that there are significant challenges to driving growth at the moment: spending power, inflation, the economy, geopolitics and war. But we still have to grow. The question is - how? For some thoughts, strategies and inspiration on how to drive growth despite external challenges, listen to this podcast now (its free and there is no need to subscribe unless you want to). Its a wide ranging discussion - we discuss: - Insights (and how more data doesn't always lead to more insights!) - Decision Making - making sure we have the skill to make decisions and ensure that the right people are involved in making decisions - Shopper Economics - our bespoke model that explains why shoppers do what they do AND - I'll share my biggest learning from all my years in consumer goods.... (and I don't think I've EVER shared this anywhere else before! What are your top tips for driving growth when things are tough or uncertain? Please share in the comments below. Thanks to my friends at Change Cultivators and especially to Patrick Fitzmaurice and Rozzyn Boy for joining me in the conversation. And if you'd like to know more about any of these topics, or would like me to share more on any of these topics at your next meeting, event or conference, please get in touch. #shoppermarketing #podcast #leadership Gareth Hosking Hamish Clarke https://spoti.fi/3ZnvfYs

Jason Sudeikis, you don’t belong at Taco Bell. The spokesperson for your brand should be someone that your consumers resonate with. The person representing your brand should also represent your audience. Consider things like age, interests, and lifestyle. Listen to the full episode of my podcast The Billion Dollar Brand with Bryan Elliott here: https://lnkd.in/ehZDgvk7 #Marketing #Strategy #BrandBossHQ

If you’re looking for growth in an established category, check out the Rival podcast on challenger brands with Jeremy Kanter, CMO of my favorite Rocket Vodka mixer Fever-Tree. In short, you have to be either unreasonably better in your category or more interesting. Jeremy's approach begins with an exceptional product (amen!), developing channel/ritual advantages, cultivating advocates, and only then moving to broader advertising & comms, building product-marketing fitness from quality. Loads of smart takes and inspiring stories. A must listen!

That scented McDonald's billboard got us thinking: how else can brands use their distinctive brand assets? 🍟💭 Swipe through to discover the different types of assets our team would love to see more brands having fun with! 👇 Don't forget to let us know your favourites in the comments 🖋️    Learn more about the formulas behind the most successful distinctive brand assets on the latest episode of The Brief podcast now: https://lnkd.in/eKpwjbVm   #Branding #BrandAssets #DistinctiveBrandAssets

At the 2023 #ANAMasters of Marketing Conference, Marissa Jarratt,  EVP, Chief Marketing and Sustainability Officer at 7-Eleven spoke about how the brand activates awesome in its consumers and communities. 😎 Dive into our past episode with her to learn more about this iconic brand. Here are some top takeaways: 1. Target Gen-Z, address economic challenges, and lead with innovation to stay ahead in the convenience store industry. 2. Utilize first-party data and loyalty programs to enhance marketing tactics, campaigns, and product offerings. 3. Prioritize sustainability in all aspects of your operations, from food to fuel and delivery. 4. In any profession, uphold your core values and continuously seek personal growth for success. Check it out now! Blog: https://lnkd.in/efQgRiGH Spotify: https://lnkd.in/eByGCAbU Apple Podcast: https://lnkd.in/eZi7SYCv Suzy Adweek #TheSpeedOfCulture #7Eleven #Slurpee

How do you turn a part-time gig into a full-blown passion project for your team members? It starts with leadership that listens and connects from the get-go. I enjoyed exploring this topic with @Kathy Cruz on the Savvy Shopkeeper Retail Podcast. Together, we unpacked the secrets to transforming part-timers into your most passionate local brand ambassadors—those who carry your flag far and wide, regardless of where their journeys take them. In our chat, I shared insights on cultivating a space where every team member feels valued, heard, and integral to the mission. Because when people feel connected to your vision, they don't just work for you; they advocate for your brand in every community they touch. Are you curious about creating deep, lasting commitments within your team? Check out our conversation. I’d love to hear from you—how are you fostering these vital connections in your business? Share your experiences in the comments! #WomenInLeadership #TeamEngagement #RetailInspiration #BrandAmbassadors #LeadershipDevelopment

"I treat my employees like family. But ultimately, it's like a sports team." 🤯 I had never thought of a team that way. And that line has resonated in my head over and over since I recorded this podcast episode with Ryan Gresh 🌱⚗️. If you think about it, many companies struggle to grow because of having the wrong people in the wrong seats. Sometimes, it's because we create such a bond and we don't want to let them go. Or because they're family members, which makes that feeling even worse. Anyway. We discussed many more interesting topics, so don't miss out on this one! I'll leave the link to the episode in the comments. #ecommercemarketing #ecommercebusiness #ecommerce #dtcbrands #dtcmarketing

New podcast alert! 🎧 In this episode, RETHINK Retail's Julia Hare sits down with Brian Wynne to discuss how grocers and CPG brands can differentiate themselves in a market that is more competitive than ever. As CEO, Brian oversees an impressive workforce of 37,000 specialists spanning North America and Europe. His experience doesn’t stop there: Brian was at the helm of teams within Coca-Cola, one of the most successful CPG brands globally. "To succeed in today’s competitive landscape, grocers should think like brand owners, constantly pushing and challenging themselves to find the right solutions.” – Brian Wynne #grocery #CPG #retail #market #competition #interview #RETHINKRetail

In episode 8 of Retail Oriented, Mike reunites with former Sales Factory colleague and current BBDO marketing strategist Varne't Hoskins. Hear what she has to say about brand from the retailer's perspective, and what businesses need to know about communicating value to the retailer's audience. Listen on your favorite podcast app or visit our Learning Center to watch or read the transcript! https://hubs.la/Q020QpHs0 #bigbox #retailmarketing #retailstrategy #consumer #consumerresearch #retailoriented #salesfactory