The Chasm Group, LLC’s Post

The next wave of technological innovation is well underway, with well-known companies leading the charge. Overcoming complexity in adoption, solution, and marketing is key to successful narratives and proliferation of disruptive innovations. https://lnkd.in/eiS-ZVpx #AI

#AI is proving to be a major challenge for early adopters in most sectors, but especially #marketing. Marketers are used to moving fast and adapting to a rapidly changing landscape, it's how we've managed to see such huge evolutions in the industry over the last decade, but it's different with #AI. AI requires some extra forethought and discussion. What might be the cutting-edge of innovation right now could pose unique challenges, especially in legal realms. AI is a tool, a powerful tool, and a tool cannot be trusted to wield itself. It shouldn't be a replacement for the human element, but its use in marketing will still lead to seismic change. https://lnkd.in/e5vfP6P6

Curious about how AI is revolutionizing branding? 🤖 Gate explores the balance between AI innovation and human creativity in our latest blog. Discover how we're leveraging AI to enhance, not replace, our design and marketing efforts. Stay tuned for deeper dives in future posts, or read the full blog now for an inside look at our AI strategies! Read more: https://lnkd.in/dRNBCXA6 #AI #Branding #Innovation #WeAreGate #AIStrategies

Early adopters of AI will build a strong competitive edge if they focus on high-priority use cases and the organizational changes required. #marketing #AI # digital

Businesses that use AI tools save time by focusing on other aspects of digital marketing. AI is a vast and ongoing technological evolution with far-reaching consequences. As a result, embracing AI in digital marketing is advised to foster innovation and improve productivity in the coming years. #marketingautomation #artificialintelligenceforbusiness #artificialintelligencemarketing

Thanks to AI, Marketing is evolving at a tremendous pace. Now is the time to redefine the way we ideate, execute, promote, and analyze. Let's welcome tomorrow, today! ✨ Join our Beta today 👉🏼 https://lnkd.in/eMvvhAV9 #FutureIsWise #marketing #tech #AI #newbeginnings

Not sure how or where AI fits in your marketing strategy? AI, is, not surprisingly, a huge topic at #inbound23 There's A LOT to consider, but it boils down to this: Don't think about what (or who) AI will replace, think first about what it will augment. Let's use content as an example: You'll need your editors. As Meghan Keaney Anderson of Jasper shared, editors are going to be more important than ever. Sure, you can generate the first draft of your blog, for example, with AI, but to ensure it meets your brand requirements, is infused with pertinent information that solves your customer's very specific pain points, and offers real-world examples of how and why your solution/offering/product helps them solve that problem, you'll need those editors. This is the way to think about AI. It's not a catch-all solution that can replace people en masse. It's a tool that can augment your efforts to drive efficiencies. Start there. #hubspot #ai #aimarketing

There is a lot been spoken about use of AI to enhance productivity or use it as a replacement for creativity. As marketeers we need to understand that *effective* use of AI is more about understanding its role as an enabler. True innovation and compelling content need genuine insights, data, and creative freedom. Without these elements, leveraging AI alone won't yield impactful results. That said, there needs to be a balance in both to drive marketing strategies. #AI #Thoughts

Generative AI has rapidly revolutionized productivity across various sectors. Marketing, in particular, has undergone significant transformations in the last year. The emergence of new generative AI and content tools has compelled organizations to adjust and refine their marketing strategies. Nevertheless, the incorporation of AI does not diminish the importance of human expertise. Despite its remarkable capabilities, AI is not FLAWLESS, much like its CREATORS - underscoring the ongoing necessity for human ingenuity and experience. So do not feel threatened by AI - it is not your competitor. It is a tool that can help you accelerate your pace.  #GenerativeAI #Innovation #AI #DigitalMarketing

Where is marketing heading under the guidance of AI technologies? The future of marketing undoubtedly involves AI, but it doesn’t eliminate the need for human marketers. Instead, AI will augment the capabilities of marketing teams, handling repetitive tasks and providing valuable insights that inform strategic decisions. It’s important to think of AI as a tool in the marketer’s toolkit, rather than a replacement for the marketer themselves. To harness the full potential of AI, marketers must commit to continuous learning and adaptation. The marketing landscape will continue to evolve, and staying up-to-date with AI trends and innovations will be essential for success. Read our blog to find out more: https://lnkd.in/eGti8yJy #ai #marketing #digital