100%!!!! Do you have underperformers in your multifamily team? Leasing is a SALES role! Renewals are a SALES function!
The good news is that this advice really applies to any underperforming role.
As someone who was the "fix it" girl, moving from region to region with the task of improving portfolio performance in a 6 to 12 month time frame, I lived this first hand. I had to quickly evaluate who was helping me generate revenue and who was not.
This kind of role gets you nicknames like "The Terminator" and "The Hatchet Lady" in the field. Fortunately, the executive team has much more positive things to say about a person living in this type of role.
For every employee, I knew I had one of three potential paths.
1. If they were a top level performer and hungry - just stand back and give them the tools to fly. Micromanage this one and they will leave you faster than a blink of an eye. What succession plan can I put them in for future leadership? (These are the people who drive leaders to lead!)
2. If they were an average performer doing the job they were hired to do - great! What can I do to help keep you satisfied in your role … and what stretch goals can we set for you to grow? What personal growth goals can I help you achieve?
3. If they were an underperformer - spend time with them to figure out the WHY. Are they not properly trained? Are they not properly motivated to perform? Those things can be fixed. Are they lazy? Are they not the right fit?
If you fell into the 3rd category , 90 of the time, it became about "managing that person out if they were lazy or the wrong fit.
I almost never had to use a PIP because "managing you out" is exactly what this video describes. This kind of approach HAS to be done with positive support! Stay positive and genuine about helping them succeed, and if you do that by getting in their business, it generally makes people realize that they need to begin the search for a new role - and quickly.
If the termination process is imminent - this approach helps everyone save face, stay positive and allow for a graceful parting.
If the employee does decide that they do want to be a part of the team … they will step up.
If they do not step up - and you take the "positive management out" approach my average was about 14 to 30 days to a resignation letter. . Then I start calling my pocket candidates. You know - those teed up candidates that every leader should have waiting in the wings? 😉
I have seen an associate totally change their performance with a PIP - but that PIP has to be delivered with the most incredible support and belief in that person if you think the relationship can be a benefit to your organization. It is rare - but it is a joy to behold when it happens!
Good luck and good selling, friends!
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Passionate B2B Account Executive|Account Manager | Dedicated to Growth, Integrity & Client Satisfaction | 16+ Years Exp. in Tech Sales, Expertise in Data Services, AI/ML & Cloud Solutions
2wThat’s right, it’s ok to say, “no”. Protect your time, your worth, your value. I know I’m not always going to have what someone needs (products or services) but I also have the right to choose what I need and want and this also goes for my careeer as well. In my opinion when we know it’s not the right fit or in alignment it’s best to cut the chord earlier than later and keep moving forward