Terry Kane’s Post

With a population of over 493 million people, and with rapidly growing digital adoption, the overall Middle East and North Africa (MENA) region is at the precipice of phenomenal growth. The Trade Desk's Terry Kane explains in a recent op-ed why this is a real opportunity for all parts of the advertising value chain to fulfill the huge and growing demand within the region, and how media owners, publishers, and advertisers must strategize on how best to tap this marketplace. #retaildata #connectedtv #digitaladvertising

This article by Terry Kane has some interesting insights into the advertising landscape of the the Middle East

Advertising Quality in Programmatic 🌐 In the midst of industry discussions on programmatic ad quality, Its important to highlight how we are actively tackling this challenge for a cleaner, more transparent programmatic ecosystem. It's crucial to remember that not all programmatic buying is the same. As the world's largest independent buy-side platform, our aim at TTD aligns with our clients—to run media campaigns across channels in fraud-free, premium environments. Over the past decade, we've seen the rise of MFA sites and an uptick in criminal exploitation through ad fraud. However, with digital advertising supply exceeding demand, we implement stringent controls to ensure our clients invest in only brand-safe environments. While perfection is impossible, our objectivity on the buy-side drives positive change, benefiting advertisers and supporting publishers with high-quality, fraud-free content deserving of investment. For an in-depth look at the features, integrations, specialist teams, and standard processes safeguarding your media investments feel free to reach out. We believe our approach will instil confidence in The Trade Desk's processes, ensuring campaigns perform optimally by delivering ads to real humans. #ProgrammaticAdvertising #QualityMatters #TheTradeDesk

Now that the Programmatic Media Supply-Chain Transparency study is out from the Association of National Advertisers and the reality of the economics is plain to see, advertisers should interrogate their supply-chains and recast them to achieve better advertising effect and minimise lost value. The Procurement community have a key role to play in the remedies, so we have to hope they will analyse this study and take the appropriate action.

Is the Digital Competition Bill’s oversimplification of the digital advertising ecosystem under the umbrella term ‘advertising services’ a concern for adtech? We believe the conflation of distinct players and ad solution providers is an overly broad categorisation. Adtech is complex and such oversimplification may stymie new entrants as well as small budget advertisers. We analyse this question in the latest instalment of ThePrint-Koan series on tech policy. For a deeper understanding, read on. https://lnkd.in/gRZE75fn #DigitalCompetitionBill #TechPolicy #PublicPolicy #TechLaws #InformationTechnologyLaws #DigitalAdvertising #Antitrust #DigitalAds #AdEconomy #AdvertisingServices #Advertisers #Publishers #Adtech

⁉️Is advertising spend today less effective than it used to be? An ANA study has found that only 36c in every $1 spent on programmatic advertising is seen by the consumer, and that 86% of all ad impressions came from just 7% of sites where the ad appeared (listen here: https://lnkd.in/gb-NF3yc). I worked at a “traditional” media organisation for quite a while and I’d often hear some variation of the old Wanamaker quote: “Half the money I spend on advertising is wasted; the trouble is I don't know which half”, as an argument against spending on traditional channels. So 36% vs 50% 🤔 Mi3Australia #advertising #advertisingandmarketing #programmatic #media

Traffic shaping can be a useful tool for getting the ad tech industry on a more sustainable, CO2-reduced path. Thank you for drawing attention to this topic, Barry Adams! Oh, and I love your opening paragraph (and diagnosis): "If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem – specifically, bidstream bloat."

My thanks to AdExchanger for publishing this piece on the growing relevance of traffic shaping in addressing a critical challenge in programmatic advertising; namely the steady inflation of traffic volumes and the worrying increase in carbon emissions that accompany this growth. A robust traffic shaping capability should become table stakes for platforms across the industry to help address these challenges. #trafficshaping

Hi everyone! I would like to share the new WARC's global ad spend forecast for 2023/24 🚀 In this article you can learn about: ✔ How the growth in ad spend look in the short and long term? ✔What differences can be seen between different regions? ✔What does this mean for the industry? ✔ How can RTB House #deeplearning technology help maximise the possibilities of our clients' advertising results & budget? You can read more about what Julia Bielecka-Dąbrowska, Head of Sales Development & Efficiency at RTB House, among other experts, thinks about the situation. Good news is... Advertising spend is on course to grow 4.4% this year to $963.5bn and a further 8.2% in 2024, when expenditure will have topped $1trn for the first time. For more details, check the article below 🤓 #digitalmarketing #adtech #advertising

Programmatic advertising is the newest digital advertising technology in the market, which can get your product in the spotlight on over 40,000 apps and websites with a very low budget. Drop a comment below or call/Whatspp us on +919890110518 to book a free discovery call. You can also email us on connect@adzylytics.com #adzylytics #digitalmarketing2024 #programmaticadvertising #adsrevolution #digitalads #productadvertising