Visual communications expert | Passion for ideation💡| Dog lover 🐕 | Illustration geek 🎨 | Dedicated to transforming B2B brands through the power of design.🎯
When is it time to pick up a pencil and sketch? I've talked about this subject before, but if you're in the earlier ideation stages of a creative or graphic design project and your designer or agency sends you mock-ups with stock photographs and says, "Just imagine," then maybe it's time for a change. Since creativity is the foundation of the advertising industry, you should be able to present a customer with an idea in the form of a clear, succinct, preliminary sketch. Why? Both money and time are saved. Early concept sketches allow you to explore more ideas far more quickly than spending endless hours on one complex layout that the client might even reject. So, the next time you want to convey some new marketing thoughts, start with a strategy, a few pencil sketches, and some compelling headlines. Remember, old-school methods are sometimes much more effective at communicating a thought. If you’re in need of a creative partner who understands the value and process of ideation and time savings, let’s chat.
