Terezia Batovska’s Post

𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗔𝗥 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 (𝗮𝗻𝗱 𝗮𝗿𝗲 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲) I listen to at least one TED talk a day so I thought I would curate a list of my favorite TED talks that **I think** actually helped me get better at my #analystrelations job 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 "How to Speak So That People Want to Listen" by Julian Treasure This talk provides practical tips and techniques for improving your speaking skills and ensuring your message is heard and understood. Effective communication is crucial for analyst relations managers to build strong relationships with industry analysts and convey their company's message clearly. (https://lnkd.in/eq4vasPS) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 "The Surprising Habits of Original Thinkers" by Adam Grant Grant explores the characteristics and habits of people who generate original ideas. Analyst relations managers need to think strategically and creatively to position their company in the market and differentiate it from competitors. This talk offers insights into fostering innovative thinking. (https://lnkd.in/eH6Era7p) 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗶𝗻𝗴 𝗢𝘁𝗵𝗲𝗿𝘀 "How to Start a Movement" by Derek Sivers Analyst relations managers often need to take an initiative that may initially seem like a "lone nut" idea and turn it into a movement that gains momentum and support from the stakeholders. Sivers' talk demonstrates how a single leader's idea can be transformed into a movement through the power of the first follower. (https://lnkd.in/eYMsR6sg) 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 "The Clues to a Great Story" by Andrew Stanton Stanton, a Pixar filmmaker, shares insights into the art of storytelling. Analyst relations managers need to be skilled storytellers to effectively communicate their company's value proposition and differentiate it from competitors. This talk provides a framework for crafting compelling narratives that resonate with analysts and other stakeholders. (https://lnkd.in/eR3bea_b) 𝗙𝗼𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 "The Power of Believing That You Can Improve" by Carol Dweck Carol Dweck discusses the importance of a growth mindset and how it can foster innovation and success. This talk provides insights into cultivating a mindset that embraces challenges and sees setbacks as opportunities for growth. (https://lnkd.in/eGCyKxHw) Thank you for coming to my TED talk! #analystrelations #ARchat #communications #TEDtalk

𝗔𝗱𝘃𝗶𝗰𝗲 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗴𝗶𝘃𝗲 𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝘁 𝗶𝗻𝘁𝗼 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 . . . ▶ Study the Waves & MQs ◀ Every day. Pick different market spaces based on your expertise / preference / current work opportunities. If that feels like a dreaded chore, this is not the career path for you. ▶ Create a way to get started ◀ Don't just send a CV to a company looking for an AR manager. Study their performance in Waves & MQs (go back to tip #1) Offer actionable advice on how to improve. Become an industry expert in that area. Get to know the people who influence buyers. Anything that will give you experience and results/examples to talk about. ▶ Learn from others ◀ #analystrelations community is one of the most generous professional communities out there. Many AR professionals share their knowledge for free. Start with Robin Schaffer, Duncan Chapple, or Ludovic Leforestier and you will uncover plenty of AR wisdom at no cost. Don’t be afraid to start small. Something small is still something. #analystrelations #ARchat #jobsearch

𝗧𝗵𝗲 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝘁𝗿𝘂𝘁𝗵 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗶𝗻𝗴 𝗮𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗽𝗿𝗼 . . . It’s never mentioned in the job description, but to be effective in an #analystrelations role, you need to be able to speak truth to power. That can be hard and uncomfortable, especially because most leaders are used to getting their way. But to do the job well, we must avoid simply becoming another "yes" person in their circle. We have to be able to tell executives things like: ► They don't stand a chance at being an MQ Leader... or a Strong Performer - sometimes just getting into that report is a win in itself ► The analyst thinks their product strategy / GTM / decision is wrong - yes, they just called your baby ugly ► AR is for a lifetime - If they're only chasing short-term success, they might as well pack it up now The best AR pros know we have to be willing to have those tough, uncomfortable conversations. To tactfully but firmly speak truth to power when it's required. Will we win every battle? 𝘖𝘧 𝘤𝘰𝘶𝘳𝘴𝘦 𝘯𝘰𝘵.  Sometimes we'll have to concede a point and live to fight another day. But making a strong, fact-based case is crucial, even if it ruffles some feathers in the process. The execs may not like it at first, but they'll eventually 𝗿𝗲𝘀𝗽𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗰𝗮𝗻𝗱𝗼𝗿 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝘃𝗲𝗿 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝗴𝗿𝗮𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻. #analystrelations #ARchat #communications

What is your dream #analystrelations job? . . I have a not-so-secret dream of doing AR for a product I 𝙩𝙧𝙪𝙡𝙮 love as a user. Now, don't get me wrong, I believe Bloomreach products are outstanding, and numerous analyst reports confirm that. However, I don't get the chance to 𝙛𝙪𝙡𝙡𝙮 appreciate their brilliance as an everyday user would. Doing AR for a product you first loved as a user and then sharing that passion with analysts just hits differently in my book! For me, those products are: 1️⃣ Airtable In my company, I am known as the "𝑅𝑒𝑠𝑖𝑑𝑒𝑛𝑡 𝐴𝑖𝑟𝑡𝑎𝑏𝑙𝑒 𝐺𝑢𝑟𝑢". My entire Wave/MQ submission process relies on Airtable. When I joined Bloomreach, I built our entire analyst database using it and I have successfully shared my Airtable love with other teams at Bloomreach who now leverage it for their needs. There’s nothing Airtable can’t handle. 2️⃣ Jasper I've been using Jasper for over a year, and now I can't imagine my life without it. From simple copywriting support to leveraging AI for fast editing of hundreds of MQ questions, Jasper is indispensable—even for writing these posts. I also love love love their educational content. 3️⃣ DeepL As a certified translator and interpreter, I started using DeepL during my university studies. Smart translators use smart AI to work faster and more precisely. DeepL has evolved significantly, and I still use it for my translation side business. If anyone from these companies is reading this, and you need an AR manager — 𝗽𝗹𝘀 𝗵𝗶𝗿𝗲 𝗺𝗲, 𝗹𝗼𝗹!

AI won’t steal your job. But a person using AI might. . . . Here are 6 prompts you can use to become a more efficient AI manager _____ Key considerations before using them: *For work-related stuff I only use tools approved by my company *These prompts serve to jump-start your process not to create the final product *These prompts are simple for LI purposes. The prompts I actually use are much more detailed in guiding the engine on what to do with the information provided - invest in a prompt engineering course to get better at this craft! _____ 1. Report Summary ➟ Prompt: "Summarize the key insights and recommendations from the [report name] and identify the top 3 action items for our team to address." 2. Sentiment Analysis ➟ Prompt: "Analyze the sentiment and tone of recent analyst commentary about our company and competitors, and propose a response strategy to address any negative perceptions or concerns." 3. Competitor Analysis ➟ Prompt: "Summarize the key strengths and weaknesses of our top three competitors based on recent analyst reports, and suggest how we can leverage this information in our next analyst briefing." 4. Analyst Prioritization ➟ Prompt: "Create a prioritized list of the most influential analysts in our industry, along with their primary areas of focus and any recent changes in their coverage or opinions about our sector." 5. Analyst Newsletter ➟ Prompt: "Generate a template for a monthly internal newsletter that highlights key analyst interactions, upcoming report releases, and actionable insights from recent analyst conversations." 6. Inquiry Questions ➟ Prompt: "Develop a set of targeted questions we should ask analysts during our next round of inquiry calls to gain better insights into emerging market trends and potential disruptions." #analystrelations #ARchat #AIforAR

I almost quit #analystrelations to become a Product Manager . . . Just kidding, this is a little clickbait and a joke on my previous post about working with Product Marketers. While Product Marketers are undoubtedly important partners for AR, PMs are equally crucial to our success. Reading this article on 15 things you should know about PMs from John Cutler got me thinking about how to apply these insights to the AR Manager <> Product Manager relationship. Here's how you can help your PMs get more out of #analystrelations without adding too many new tasks to their already full plate, using some of the 15 learnings from John's article: Their days are frenetic 🏃♂️ I like to think of AR managers as masters in effective and impactful communication, therefore who better to take complex reports and insights and turn them into bite-sized quick nuggets even the busiest PMs will find useful? You can structure your text, play with bold to highlight the most important part of the message, record a voice note or record, and send them a short video instead of adding another call to their calendar. Ask ChatGPT or other models of choice to review your message for clarity and conciseness (especially if English is not your first language, trust me - been there, done that ;)) They are at the center of a tornado 🌪 PMs have to switch context so many times throughout the day, depending on the role they're meeting - the same applies to meeting with analysts, that require them to present information on the product through a very specific lens. You can help your PM by providing them with the analyst's POV beforehand. Make sure they understand using their language what the analyst's perception of the market, your company, and especially your product is. Make sure they know enough to feel comfortable in the conversation. They get thrown into the deep end 🏊♂️ John makes a point of the newer PMs being thrown into "sink or swim" situations, many times without proper onboarding. Don't be that person! Make intros to the new PMs in your company, grab some time to do AR 101 for those who are brand new to AR, show them how to find information and be self-sufficient but also keep pulse with what they are working on and how analyst insights can be plugged into those projects to make them smarter PMs in front of their stakeholders. They are under a lot of pressure from their teams 😰 "Imagine you are a designer or developer. You are about to spend the next 6–12 months marching in a certain direction. The source of that decision? The product manager." Help the PM de-risk their roadmap decisions by offering access to the analysts. They can provide an overview of the market, and disruptive trends or unveil where the competition is headed. Do you have more ideas on how AR and PM can collaborate more effectively? Thanks to Shinhe C. for sharing this great article! #analystrelations #ARchat #productmanagement #productmarketing

I almost quit #analystrelations to become a Product Marketer . . . ...but this isn't the story about it (maybe I'll tell this story another day) Nevertheless, I *still* love #productmarketing and that's why I preach 👇👇👇👇👇 AR Pros, it's time to show PMMs that analyst relations isn't just a one-way street! One of the most underutilized resources that product marketing managers have at their disposal is industry analysts. Too often, PMMs view analyst relations as a one-way street - they engage when there's a Wave or an MQ. For PMMs: Don't just view analysts as quote machines or report writers. Pick their brains! Get their candid feedback on your strategy, messaging, and go-to-market approach. An outside expert perspective is invaluable. For AR Managers: Be proactive with your PMMs. Foster frequent dialogues and make intros. Analysts can be incredible resources for making your PMMs smarter and more strategic. At the end of the day, we're all trying to help our business make smart decisions and show we are strategic partners to the executives. A little cooperation between PMMs and analysts goes a long way. ✒ I explore how analysts are a secret weapon for Product Marketers with concrete examples in my latest blog post brought to you by Product Marketing Hive. https://lnkd.in/en6R638u #analystrelations #ARchat #productmarketing #pmm #industryanalysts

Analyst relations... . . 𝘞𝘦 𝘥𝘰 𝘪𝘵. 𝘞𝘦'𝘳𝘦 𝘯𝘰𝘵 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘴𝘶𝘳𝘦 𝘸𝘩𝘺, 𝘣𝘶𝘵 𝘪𝘵'𝘴 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 (𝘢𝘵 𝘭𝘦𝘢𝘴𝘵 𝘵𝘰 𝘵𝘩𝘦 𝘦𝘹𝘦𝘤𝘴). 𝘐𝘵'𝘴 𝘯𝘰𝘵 𝘮𝘺 𝘮𝘢𝘪𝘯 𝘧𝘰𝘤𝘶𝘴—𝘐 𝘩𝘢𝘷𝘦 𝘮𝘺 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴, 𝘮𝘺 𝘖𝘒𝘙𝘴, 𝘮𝘺 𝘒𝘗𝘐𝘴... 𝘵𝘩𝘦𝘴𝘦 𝘢𝘯𝘢𝘭𝘺𝘴𝘵 𝘳𝘦𝘱𝘰𝘳𝘵𝘴 𝘢𝘯𝘥 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘦𝘯'𝘵 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦𝘮. 𝘉𝘶𝘵 𝘵𝘩𝘦𝘳𝘦'𝘴 𝘵𝘩𝘪𝘴 𝘢𝘯𝘯𝘰𝘺𝘪𝘯𝘨 𝘈𝘙 𝘱𝘦𝘳𝘴𝘰𝘯 𝘸𝘩𝘰'𝘴 𝘣𝘶𝘨𝘨𝘪𝘯𝘨 𝘮𝘦, 𝘴𝘰 𝘐 𝘨𝘶𝘦𝘴𝘴 𝘐'𝘭𝘭 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘧𝘪𝘭𝘭 𝘰𝘶𝘵 𝘵𝘩𝘢𝘵 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘯𝘢𝘪𝘳𝘦. 𝘐 𝘸𝘰𝘯'𝘵 𝘣𝘦 𝘵𝘩𝘳𝘪𝘭𝘭𝘦𝘥 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵, 𝘣𝘶𝘵 𝘐'𝘭𝘭 𝘥𝘰 𝘪𝘵. - Everyone in the company except the AR person 𝗜𝗳 𝘁𝗵𝗶𝘀 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼 𝘀𝗼𝘂𝗻𝗱𝘀 𝗽𝗮𝗶𝗻𝗳𝘂𝗹𝗹𝘆 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿, 𝘆𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗮𝗹𝗼𝗻𝗲! As analyst relations professionals, we often find ourselves fighting tooth and nail just to get stakeholders to see the value in what we do. Winning over internal support can sometimes feel harder than actually executing the AR activities themselves. By leveraging core principles of persuasion, you can turn even the biggest skeptics into raving advocates for your AR objectives. 1️⃣ Hear them out first. Like, actually listen to understand their perspective and pain points before opening your mouth. Some of the best solutions come from factoring in others' viewpoints. 2️⃣ Excite with a crystal-clear upside. Data, metrics, ROI - give them the hard numbers that show what's in it for them. Instead of just listing statistics, paint a real-life picture of the potential impact. This approach wins over both hearts and minds. 3️⃣ Simple terms, please! Don't drown people in AR jargon. Simplify your messaging so everyone can easily understand the rationale behind your recommendations. 4️⃣ Plan for success by working backwards. Scorecards, timelines, RACI frameworks - having a clear, collaborative roadmap makes the journey feel more actionable and achievable. 5️⃣ Find ambassadors who can rally the troops. Grassroots support is essential for rallying the broader organization. Enlist champions from various teams to advocate for your cause. 6️⃣ Uncover hidden objections through empathy. Sometimes the concerns people voice are just the tip of the iceberg. With emotional intelligence, you can get to the root of their hesitations. 7️⃣ Reinforce AND reward progress! Positive reinforcement is huge. Celebrate milestones, groove to small wins, and show gratitude to keep momentum strong. #analystrelations #ARchat #influence

That's it... That's the post. I am never NOT explaining #analystrelations in this way! #ARchat