Terence Kawaja’s Post

You’d think that BFFs with no arguments would make for a great creative team at Miami Ad School (M.AD School), right? 🤔 Wrong, says Niklas Frings-Rupp, Educational Instructor at Miami Ad School Europe. “The worst team is always made up of people who are good friends who can’t argue with each other.” 👀 In this talk from D&AD Festival with Adobe, Miami Ad School alumni go deeper into how creative teams are formed at the school. Watch more on D&AD, and find out what makes for the best dynamics between members: https://bit.ly/3O8kQeF

Thinking about the staffing issues that many of our operators are facing- now is the time to open your mind and think about employing a diverse workforce and the benefits that it can bring to your business and community

🚨Unpopular opinion alert.🚨 I love this ad. I shared this ad. The underlying sentiment, as the parent of a child with additional needs, hits harder. No one underestimate the potential of a person with a disability. My daughter surprises me each and every day, I burst with pride and I believe she should reach for the stars. But something didn’t sit comfortably. I mulled it over for a few days and got to the following: Ultimately, being protective, being responsible, being cautious is not wrong. People with additional needs are still often vulnerable. Yes, they shouldn’t be underestimated, yes they should be celebrated and challenged, included and motivated. But yes, they are also vulnerable. And the world isn’t always nice. And sometimes they do need protecting, and sometimes they do need to be pushed. One is not exclusive of the other. So, I guess the thing that jarred for me with this, is that it’s not black and white. Disability is a wide spectrum, it’s nuanced and it needs a nuanced depiction. Hesitating and analysing the situation before serving up alcohol in a busy bar is not wrong if it comes from a good place. A responsible place. I also guarantee every parent of a child with a disability is laying awake at night wondering whether they are making the right decisions, unlike the parents portrayed in this ad. It comes from a place of love. They have lived the pain, fear and heady joy that comes with this different journey. So, for me, message completely right. Execution, lacking the nuances, sensitivity, context and balance that we, as parents, or family members, or friends, experience every day. Just my opinion though. SMALL

With 2024 just around the corner, our Associate Performance Director, 🏟Benji H., has two main predictions for what the new year will bring for digital marketing. 💭 1️⃣Google’s Search Generative Experience (#SGE) is going to impact how search results appear every day. It's looking like ads will appear at the top of search results, with only a few organic pages making it onto page 1. 🤯 2️⃣Social media advertising campaigns will shift from focusing on targeting the right audience to testing creative assets. Now that we've mastered targeting different audiences, the real point of difference will be the creative, and which assets perform better than others. 🧑🎨 Whether you work with an agency or manage your own digital marketing, we'd love to hear your predictions for 2024. Drop a comment below!

Open Doors, Open Minds! Explore the innumerable creative professional possibilities at the Open House hosted by Miami Ad School Save your spot for the event of the year!! Check out the registration link in the comment!! #MiamiAdSchool #OpenHouse #CreativityMeetsCommerce #AdvertisingSuccess #UnleashYourCreativity #ArtistryAndStrategy #ExploreEnlightenEngage #StorytellingMysteries #DynamicAdvertising #innovationjourney

Are your customers tired of the same old story? Take a page out of the playbook of the Savannah Bananas, an exhibition baseball team that sold out Fenway Park this past weekend. Yes, you read that right! But how'd they pull it off? It wasn't with massive ad budgets and the game's biggest names. Jesse and Emily Cole and their Bananas continue to win by reinventing and innovating America's greatest pastime with a focus on the experience of the fan and storytelling. Here's their pitch. They ditch tradition. Instead of scoring the game by total runs, walks and 3+ hour games. They built an entirely new game and continue to optimize it around fun and removing anything that is boring or takes away from the fan experience. They embrace authenticity. Jesse wears yellow tuxedos to every game, there are constant performances and antics from players and the experience channels the circus as they constantly push the boundaries of entertainment as we know it. They engage with their audience. They weave humor, local connections, and a genuine love for having fun with the game into their narrative. This creates loyal fans who become brand advocates and word of mouth like you wouldn't believe. What can we learn from the Bananas? Consumers crave experiences, not just products. Authenticity, product evolution and engagement are key to breaking through with your audience, telling your story and standing out from the crowd.

I cannot wait to speak at PGH AdWeek! Check out the post below for more details and how to snag your ticket, the speaker lineup looks 🙌🙌🙌

Thinking about doing AWARD School? Want to know more before applications open in Feb 2024? Want to have a crack at a practice brief and get feedback? Don't miss out on the free, online AWARD School Masterclass. Register below. #awardschool

In the vast expanse of ad space, it's not about being everywhere - it's about being strategic. 🎯 Let's make every ad count. #StrategicAdvertising #WiseChoices https://bit.ly/3Ri60Fs