Tercera’s Post

If you missed our recent roundtable on Client Retention in the AI Era, never fear! We're bringing it to you for this week's episode of our AI Knowhow podcast. Watch or listen as our CEO David DeWolf, Chris Barbin of Tercera, and Ted McKenna of DCM Insights break down how AI will factor into client retention in B2B professional services in the months and years ahead. You'll learn that doing great work is no longer a guarantee of your company's long-term success, why the B2B buyers' mindset has shifted to be more transactional than transformational, and why it's not a bad thing in this environment for sellers and service providers to be paranoid about continually providing value to keep their customers. https://knwnwl.com/3W46fG9 #AI #podcast #artificialintelligence

AI has the potential to change the nature of the sales organization. The Alexander Group is constantly at work thinking about this transition and the way B2B organizations go-to-market. Learn more about the current state of how companies are using AI and predictions for the upcoming AI revolution with our latest podcast episode featuring our Director of Analytics and Research Davis Giedt, Principal Mitchell Edwards, and Armin Kakas, founder and managing partner of Revology Analytics. Listen to the full podcast here: https://lnkd.in/g-BrBA9r #AI #ArtificialIntelligence #analytics #Podcast

🤖 AI is revolutionizing business, but how do we bridge the gap between enthusiastic leaders and cautious consumers? Find out in the latest episode of the OnBase Podcast! Host Chris Moody, VP of Brand Marketing, and Ruth Zive, CMO of LivePerson, dive into practical AI implementation and overcoming consumer hesitancy. 💬 “Business leaders have this enthusiasm around AI, this eagerness to roll it out. But then on the consumer side, there’s a little bit of a reluctance. And we think that all ultimately comes back to delivering ROI on your AI investment.” - Ruth Zive Don’t miss this insightful discussion. Tune in today: https://bit.ly/4bMGgbv #OnBasePodcast #AI #B2BPodcast

🤖 AI is revolutionizing business, but how do we bridge the gap between enthusiastic leaders and cautious consumers? Find out in the latest episode of the OnBase Podcast! Host Chris Moody, VP of Brand Marketing, and Ruth Zive, CMO of LivePerson, dive into practical AI implementation and overcoming consumer hesitancy. 💬 “Business leaders have this enthusiasm around AI, this eagerness to roll it out. But then on the consumer side, there’s a little bit of a reluctance. And we think that all ultimately comes back to delivering ROI on your AI investment.” - Ruth Zive Tune in today: https://bit.ly/4bMGgbv #OnBasePodcast #AI #B2BPodcast

🤖 AI is revolutionizing business, but how do we bridge the gap between enthusiastic leaders and cautious consumers? Find out in the latest episode of the OnBase Podcast! Host Chris Moody, VP of Brand Marketing, and Ruth Zive, CMO of LivePerson, dive into practical AI implementation and overcoming consumer hesitancy. 💬 “Business leaders have this enthusiasm around AI, this eagerness to roll it out. But then on the consumer side, there’s a little bit of a reluctance. And we think that all ultimately comes back to delivering ROI on your AI investment.” - Ruth Zive Tune in today: https://bit.ly/4bMGgbv #OnBasePodcast #AI #B2BPodcast

🤖 AI is revolutionizing business, but how do we bridge the gap between enthusiastic leaders and cautious consumers? Find out in the latest episode of the OnBase Podcast! Host Chris Moody, VP of Brand Marketing, and Ruth Zive, CMO of LivePerson, dive into practical AI implementation and overcoming consumer hesitancy. 💬 “Business leaders have this enthusiasm around AI, this eagerness to roll it out. But then on the consumer side, there’s a little bit of a reluctance. And we think that all ultimately comes back to delivering ROI on your AI investment.” - Ruth Zive Tune in today: https://bit.ly/4bMGgbv #OnBasePodcast #AI #B2BPodcast

🤖 AI is revolutionizing business, but how do we bridge the gap between enthusiastic leaders and cautious consumers? Find out in the latest episode of the OnBase Podcast! Host Chris Moody, VP of Brand Marketing, and Ruth Zive, CMO of LivePerson, dive into practical AI implementation and overcoming consumer hesitancy. 💬 “Business leaders have this enthusiasm around AI, this eagerness to roll it out. But then on the consumer side, there’s a little bit of a reluctance. And we think that all ultimately comes back to delivering ROI on your AI investment.” - Ruth Zive Tune in today: https://bit.ly/4bMGgbv #OnBasePodcast #AI #B2BPodcast

Isn't there always that one task every marketer wishes they could just automate? 🤔 In every one of our podcast episodes, we include 𝙨𝙪𝙧𝙥𝙧𝙞𝙨𝙚 𝙨𝙥𝙚𝙘𝙞𝙖𝙡 𝙨𝙚𝙜𝙢𝙚𝙣𝙩𝙨. In our latest one, we had the Gripes and Gains segment where we discussed those intensive, high-lift tasks that also offer high rewards or drive revenue, exploring why or how we might automate them. Tune in to gather insights, tips, and innovative solutions tailored for the modern marketer by listening to our latest podcast episode today: https://lnkd.in/gggRKKaZ . . . . #Emotive #EmotivePodcast #EmotiveSMS #SMSMarketing  #DigitalMarketing #DTC #Ecommerce #MarketingTips #GrowthMarketing #Attribution #1stPartyData #Cookieless #AI #Personalization

Individuals will disrupt the creative industry! Don't think a single person can outplay an agency heavyweight? This might be the future! Coming up this week Wednesday: My latest podcast episode featuring Andreas Hoess, the AI & Transformation Creative Director of Red Bull Media House. We dive into the realm of change and disruption, where creatives hold the key. Andreas is a true expert who has been into machine learning (AKA AI) since the early 90's. Discover how small groups and individuals can disrupt traditional processes and compete with giant agencies. Yes, flexibility matters. Big agencies often struggle with flexibility, while small teams and individuals can pivot quickly. Imagine introducing innovative concepts to a big agency with grown processes. It's hard to shift quickly. Might this be the time for a new kind of creative agency? Don't miss out on this episode – learn how to thrive as an individual creative in times of AI. Go to Unfolding �� A Creative Podcast now, and subscribe to my podcast. #creativebusiness #podcast #AI #businessofdesign