Our friends at G2 just published their annual Buyer Behavior Report! More than 1,900 B2B software buyers were surveyed to understand their plans, behaviors, and attitudes on everything from AI and security to how they purchase and work with service providers. The good news is that most buyers seek service assistance early in the purchasing journey. More than a third (38%) say they start considering service providers during the research phase for purchasing software, and about one-quarter (24%) say they begin considering service providers even earlier during the discovery phase. The not so good news - only 42% say they’ve actually worked with a third-party implementation service provider. To learn more, you can find the full report here: https://hubs.ly/Q02CnJ-W0 #G2BuyerBehaviorReport
Tercera’s Post
More Relevant Posts
-
🚀 Our G2 2024 Buyer Behavior Report is LIVE today! 🚀 If you work in #B2Bsoftware, you'll want to check this out -- as it's based on a survey of 1,900+ B2B software buyers across the globe. A few findings that stood out to me: 🤖 𝗪𝗲'𝘃𝗲 𝗴𝗼𝗻𝗲 𝗳𝗿𝗼𝗺 𝗔𝗜 𝗵𝘆𝗽𝗲 𝘁𝗼 𝗿𝗲𝗮𝗹𝗶𝘁𝘆: 77% of respondents agree that software companies have genuinely advanced #AI tech in their products beyond merely capitalizing on the AI hype. AI software is being adopted radpily, with use cases varying by company size. 🤑 𝗥𝗢𝗜 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗵𝗲𝗶𝗴𝗵𝘁𝗲𝗻𝗲𝗱: 57% expect ROI within 3 months of a software purchase and 11% expect it immediately after purchase. 💻 𝗦𝗲𝗹𝗳-𝘀𝗲𝗿𝘃𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗮𝗿𝗲 𝗸𝗲𝘆, 𝗮𝘀 𝗯𝘂𝘆𝗲𝗿𝘀 𝘁𝘂𝗿𝗻 𝘁𝗼 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀: 69% say they usually engage a salesperson at a software company only when they have made their decision. Download the report here for more findings ➡ https://bit.ly/3Vlovt0 & read Chris Voce's blog with some advice for vendors navigating this environment ➡ https://lnkd.in/eed8qua2 Huge shout-out to the G2 Market Research & Marketing teams for collaborating on this report to bring it to life. 👏 👏👏 #G2BuyerBehaviorReport
To view or add a comment, sign in
-
"Surfacing relevant business insights which fast-track our decision-making processes." 🎯 Modern B2Bs are drowning in data. Clarity is hard to come by. Insight without action is just information. That's why we've built Dreamdata. To automatically surface what matters most for B2B's go-to-market, spot inefficiency wherever it occurs and help take action on what to do next. P.s. If you're not collecting reviews on G2, you're missing out on a goldmine of insight.
To view or add a comment, sign in
-
The G2 "State of Software" is now available and zeros in on key indicators from 2023! If you want to learn more about: 🌲 Product growth 🚦 Buyer traffic ⏳ Time to ROI 📈 📉 Market trends in B2B and keeping your pulse on all things AI and related categories for the software your company sells.. this is the report for you! ➡ https://bit.ly/44tiTkS
To view or add a comment, sign in
-
Many B2B businesses are looking to overhaul their digital operations to boost customer experiences, slash costs, and expedite business processes. However, legacy systems, often built decades ago, present a major hurdle to digital transformation - making it harder to innovate and deliver modern, powerful digital interactions and improved user experiences. In our latest report, we address the challenges in managing outdated systems, and provide a practical step-by-step guide for anyone initiating digital change. If your business is facing similar challenges, then this report could offer valuable insights to steer you in the right direction. #DigitalTransformation #B2B #BusinessGrowth #freeB2Bassessment Rachel Smith Peter Youell Matt O'Daly
Building your digital future
sqli.com
To view or add a comment, sign in
-
Did you know that a whopping 70% of all digital transformations fail? Don't be disheartened though. Here's the good news: you can be one of the businesses that succeed! Explore how digital transformation empowers businesses operating in the B2B2C space Visit: https://lnkd.in/g-6vyXca #B2B2C #digitaltransformations #LiferayDevelopment #BusinessTransformation #TechTransformation #ITServices #SurekhaTech
To view or add a comment, sign in
-
Where a business has been can be an indication of where it’s going. And Accutrend’s SOS Business Data casts a spotlight on the lifecycle of a company that can better inform your approach to B2B engagement. Imagine possessing the insight to track a business's evolution, understanding its milestones and readiness for your solutions. Our solution turns data into a tool designed to refine your outreach to land with maximum impact. With SOS Business Data, you're not shooting in the dark; you're an informed strategist making calculated moves: https://bit.ly/3KcBMiO
To view or add a comment, sign in
-
In B2B partnerships, data integrity glues everyone together. And at Accutrend, we verify and refine your data, transforming it into a reliable asset for growth. High-quality data allows for more informed decision-making, enhances communication, reduces risks, and fuels long-lasting partnerships. Take the first step toward trustworthy and actionable business data: https://bit.ly/3KcBMiO #QualityData #BusinessGrowth
To view or add a comment, sign in
-
The term "Observability" is sparking curiosity and questions in the B2B space. This article answers the most common of these questions. #beyondmonitoring https://hubs.ly/Q01_zZ_V0
Why everyone is talking about observability and what you should know about it
blog.paessler.com
To view or add a comment, sign in
-
Aspiring Entrepreneur | Blockchain Advocate | Data Alchemist | Full Stack Developer | Crafting Next-Gen Solutions | Building a Future-Ready World🌐
Attention professionals! We need your help in shaping the future of secure B2B data sharing. To achieve our goal of empowering businesses and improving their data utilization, we're conducting market research to understand the pain-points and features needed for building a B2B data sharing ecosystem. Your expertise is invaluable in this process. Please take 5 minutes to complete our quick survey and share your insights. Thank you for your time! [Whoever reposts gets free subscription for life when I launch this platform] Building this platform as a result of "Build For Bharat" by Open Network For Digital Commerce (ONDC) with Antler on Hack2skill #dataanalytics #datamarketplace #survey #data #database #dataarchitecture #datasafety #smartcontracts #newbusinessdevelopment #marketsurvey #buildforbharat #databrokers #ondc #antler #marketresearch
Designing a framework for B2B data sharing ecosystem
docs.google.com
To view or add a comment, sign in
-
G2’s latest State of Software report is a new resource packed with data & insights for anyone looking to learn what’s happening in the #B2B software landscape. 📊 This report is based on data from our own marketplace: 160k+ product profiles, 2.5M+ verified user reviews, & 90M+ annual visitors. With this unique insight, we’re digging into the indicators that help better understand the state of state of software today and where it’s heading tomorrow. 🙌 Full report here: https://bit.ly/44tiTkS #StateofSoftware
To view or add a comment, sign in
2,352 followers