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Our friends at G2 just published their annual Buyer Behavior Report! More than 1,900 B2B software buyers were surveyed to understand their plans, behaviors, and attitudes on everything from AI and security to how they purchase and work with service providers. The good news is that most buyers seek service assistance early in the purchasing journey. More than a third (38%) say they start considering service providers during the research phase for purchasing software, and about one-quarter (24%) say they begin considering service providers even earlier during the discovery phase. The not so good news - only 42% say they’ve actually worked with a third-party implementation service provider. To learn more, you can find the full report here: https://hubs.ly/Q02CnJ-W0 #G2BuyerBehaviorReport

2024 Buyer Behavior Report | Research G2

2024 Buyer Behavior Report | Research G2

research.g2.com

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