TEG | The Entrepreneurial Group’s Post

Differentiation is not about inventing something new! It’s about claiming the space where others fall short. Your edge could be something seemingly small or overlooked by the industry. Elevate it; make it yours! That’s where you become the ONLY choice for the people you help. TO RECAP: ▶️ Differentiation isn't novelty. ▶️ Spot rivals' blind spots. ▶️ Seize overlooked customer desires. ▶️ Be the best at it! —— Here are unique positioning examples from some of the brands we are fortunate to help: Mootral provide unique feed solutions that benefit both animal health and climate change. NOMADIC SKIES LIMITED organise ethical trekking tours to remote destinations that help local communities. Chest Heart & Stroke Scotland ensures no life is half-lived for people with these conditions. TEXAID Retail Solutions helps fashion brands and retailers keep textiles in the loop through resale or recycling. —— From here you can: 1. Follow me & hit the bell for more 2. DM me to chat your positioning 3. Repost to share value with your network #branding #digitalmarketing #b2b #b2becommerce #enterpreneurship

Breaking Through Hurdles- Naturals by Blue Magic™'s Path to Packaging Perfection Naturals by BlueMagic™ offers a natural, toxin-free microbiome fungicide solution that promises both economic and environmental benefits for farming. The team at Naturals by Blue Magic™ was acutely aware of the weight and expectation that came with CEO Ryan Early's esteemed reputation in the hemp industry. And then, there was the challenge of the packaging. For a product of this stature, ordinary packaging simply wouldn't do. Many packaging providers, although competent, failed to grasp the core principles that Naturals by Blue Magic™ held dear. The decision to explore international partnerships, especially with manufacturers in China, brought with it a fresh set of complications. Each failed attempt at finding the right packaging solution felt like a blow. Through the network of Lauren Meyer, a seasoned brand strategist known for her astute market insights, the brand was introduced to Steve. Steve possessed a unique blend of expertise that seemed tailor-made for the problem Naturals by Blue Magic™ found themselves in. Their journey to find the right packaging had its share of challenges, but their encounter with Steve marked a pivotal turning point. Recognizing the potential for a comprehensive display strategy, the team extended their order to include display cases. These cases were intended to house the hang tab boxes, offering an integrated presentation solution. The Naturals by Blue Magic team was eagerly awaiting the samples. The design precision and attention to detail were immediately evident, resulting in prompt approval from the entire team. With such a stringent timeline, Steve ensured that the team at Naturals by Blue Magic would have their boxes well in time for their preparations. This timely delivery, combined with the consistent quality and support provided, solidified the trust between Naturals by Blue Magic and Steve's team at Half Price Packaging. #successstory #clientappreciation #clientfeedback #halfpricepackaging #customerexperience #customerfeedback #businessbranding #innovation #creativity #startup #marketing #packaging

Here are the five key takeaways from BeautyMatter’s FUTURE50 panel discussion on the imperative of scale, featuring Christine Chang, co-founder and co-CEO of Glow Recipe, Andrea Lisbona, founder and CEO of touchland, and Beatrice Dixon , founder of The Honey Pot Company. 🌟 Deliver value to your community through an educational view, Chang emphasizes. Understand your audience and why they buy your product. 🌟 Enter retail at the right time and with the right partner for your brand to build a system for growth, Lisbona notes, adding: “You only get one shot with a retailer, select it carefully.” Don’t underestimate the operational challenges of entering retail and make sure you have a strong enough team to accommodate the needs of that next chapter. 🌟 Dixon states that Honeypot built its audience not through huge marketing budgets but word-of-mouth, trade shows, farmers markets, and online virality. A strong and real customer base will help build your brand, even if funds for marketing activations are low. 🌟 When it comes to building partnerships, be that with retailers or customers, your job as a brand founder is to inspire them. Emphasize what can you offer that no one else does, what value can you offer to them. 🌟 All three stated that the key to remaining relevant while competing with new start-ups is staying true to the brand vision, keeping ahead of the curve through innovation but not getting caught up in what your competitors are doing. Up the ante, but make sure it is your ante. #indiebeauty #beautyfounders #growthhacking #beautyindustry #beautymatter #FUTURE50

𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻𝘁𝗼 𝗣𝗿𝗼𝗳𝗶𝘁𝘀: 𝗛𝗼𝘄 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 🚀 The principle is simple yet profound… Addressing specific problems can be far more effective than merely showcasing desires. This approach isn't just theory—it's been proven in practice. Here are three compelling stories where focusing on problems led to remarkable success: 1⃣ 𝗟𝗼𝗰𝗮𝗹 𝗗𝗲𝗻𝘁𝗮𝗹 𝗖𝗹𝗶𝗻𝗶𝗰'𝘀 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Initially struggling to attract patients, this clinic shifted its narrative to address common dental issues and concerns. This pivot in strategy led to a noticeable increase in new patients and solidified their reputation in the community. 2⃣ 𝗛𝗼𝗺𝗲 𝗥𝗼𝗯𝗼𝘁𝗶𝗰𝘀' 𝗥𝗶𝘀𝗲 𝗔𝗴𝗮𝗶𝗻𝘀𝘁 𝗢𝗱𝗱𝘀: In an industry overshadowed by giants, a home robotics company found success not by merely showcasing their products, but by highlighting how they solved everyday challenges. The result? A staggering 195% growth in organic traffic, carving out a distinct space in a competitive market. 3⃣ 𝗥𝗶𝗰𝗸'𝘀 𝗪𝗶𝗻𝗲𝗿𝘆 - 𝗔 𝗦𝘁𝗼𝗿𝘆 𝗼𝗳 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Rick's winery was just another name in the crowded online wine market until he refocused his marketing to address the unique problems his wines solved. This shift led to an elevenfold increase in organic visitors and a significant boost in revenue. Each of these stories exemplifies the power of a problem-focused approach. 𝗕𝘂𝘁 𝘁𝗵𝗲𝗿𝗲'𝘀 𝗺𝗼𝗿𝗲 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘁𝗵𝗮𝗻 𝘁𝗵𝗶𝘀 𝗼𝗻𝗲 𝗽𝗶𝗲𝗰𝗲｡ Are you ready to discover what that is? By identifying and addressing the specific challenges their potential customers faced, these businesses not only enhanced their visibility but also significantly increased their revenue.

AgroInfoTech Labs' Branding and Visual Identity services elevate your agri-food venture, making it stand out in a competitive market. FOLLOW us for expert tips on creating a compelling brand strategy and SHARE this post to empower agri-food startups to leave a lasting impression! Ready to grow your brand's influence? CHECK our website and DM us to embark on a journey of brand transformation. #AgriFoodBranding #BrandDistinctiveness #BrandingSolutions #AgroSuccess #AgriFoodInnovation #BrandSuccess #AgroInfoTechLabs

🌿 Growing Green with Puremess: Our Vision for the Future 🌿 As the founder of Puremess, I started this journey driven by a personal mission to create skincare that not only nurtures the skin but also honors our planet. After my second breast cancer diagnosis, the importance of what we apply to our skin became incredibly clear to me. This realisation sparked the birth of Puremess, where health and sustainability are at the core of everything we do. As we look forward to the next year, I am excited to share our goals to expand Puremess significantly. With every product we craft from the finest natural oils, waxes, butters, and botanicals, we aim to provide not just skincare but a promise of wellbeing and respect for nature. But this growth isn’t just about us. It’s about creating a community where each of us can contribute to a healthier, more sustainable world. Each purchase supports our mission to reduce environmental impact with recyclable and biodegradable packaging and helps us spread the message of clean, conscious living. We have big dreams: to reach more people, to introduce new and innovative products, and to continue creating special memories with my family, which is at the heart of why I do what I do. Let’s make a beautiful impact together! #Puremess #SustainableSkincare #EcoFriendly #NaturalBeauty #Entrepreneurship #SmallBusinessGrowth #HealthAndWellness

Zero-alcohol is booming. Once upon a time that was very different (Buckler, anyone?) What happened? The cultural undercurrents have changed... Tomorrow at 2pm Rob Drent and I are using the zero-alcohol category to reveal the power of #semiotics for innovation, design and brand strategy Hope to see you there 🙂 #mie24 SemioCentral #marketresearch #marktonderzoek #culturalinsight #insight

Great to see Weetabix introduce accessible packaging and build on the work done by Unilever, Kellogg Company and Aunt Bessie's. If you are wondering what the fuss is all about this technology allows one to scan packs from a greater distance and at a wider angle - critical in ensuring those with partial or full visual impairment can access information like any other consumer. I’ve added some more info in the comments

My mission to create a better tomorrow is ever-evolving. In April, I took on a new role as Chairman at Soeder, a Swiss natural care product manufacturer. This move symbolized a shift in my journey. In the year leading up to taking this position at Soeder, my role at X Shore transitioned from full-time operational involvement to one of a committed investor and shareholder. I wholeheartedly embrace X Shore's mission and its limitless potential. Stepping back from my day-to-day involvement in X Shore granted me a unique opportunity to deepen my engagement with Soeder - and other ventures - and join them on their global mission. Working alongside Soeder’s co-founders, Hanna Olzon Åkerström and Johan Olzon-Åkerström who so closely share my mission to make the world a cleaner place, has been a true privilege. My journey with Soeder began in 2016 when I made my initial investment. Johan and I have a history that dates back to the '90s when he was just 16, working by my side, packing snowboards, and overseeing my ERP system. Witnessing Soeder's remarkable growth has been inspirational: from humble beginnings with Johan and Hanna experimenting with pots and pans in their kitchen to unearthing a 5,000-year-old soap recipe that remains the cornerstone of their offerings. Soeder is now celebrated as 'the best soap in the world,' a distinction acknowledged by none other than Bruce Pask, the Fashion Director at Bergdorf Goodman. It has become the official partner of Swiss Air, providing sustainable hygiene and skincare solutions across Switzerland's major airline network and in hotels such as the luxurious Six Senses resorts. Zurich, where this remarkable journey began, proudly embraces Soeder as a household name. Our shared mission is to make Soeder a global choice, aligning a healthy planet with every individual's choice. The growing demand for Soeder has led us to embark on an exciting new venture - the construction of a 2000 sqm factory in the heart of Zurich. The property, a fusion of old brick and stone, is housed within a former railway station, with the visionary As part of Soeder’s mission to educate the world about the skincare industry and its power to change the world, the factory will welcome visitors to watch and learn about the soap-making process, get involved, and test Soeder’s products. Hanna Åkerström - co-founder of Soeder and former architect - spearheading the architectural transformation. To keep up to date with Soeder’s natural care journey ahead, go follow them on: Instagram: https://lnkd.in/gbwBJt-m Facebook: https://lnkd.in/gS_jQjmq I'm fueled by my love for business and my deep-rooted commitment to our environment. Exciting times lie ahead, and I can't wait to share them with all of you. #wemakethingsgood #Sustainability #Innovation #BusinessForGood #Design

INNOVATE™ Adelaide is proud to announced that #Cellr is being featured in the latest pages of our premium coffee table book focusing on the innovation in Adelaide. Cellr, an innovative Australian startup, seamlessly merges the physical and digital worlds. Empowering brands to foster trust, engagement, and exceptional consumer experiences, Cellr sets new standards for brand-consumer interaction. Recent studies reveal that a staggering 88% of consumers prioritize overall experience alongside products or services, emphasizing the need for deeper connections. Cellr’s visionary software suite equips brands to protect their identity, ensure compliance, and engage consumers like never before. With a team of connected packaging specialists, Cellr opens avenues to forge trust, educate consumers, and even track product lifecycles for sustainability. Cellr’s impressive track record includes global partnerships, successful products, and pioneering brand-consumer connections. As we look ahead, Cellr leverages its mature platform to champion change in the circular economy and sustainability realms. By enhancing brand-consumer engagement, Cellr sets the stage for unprecedented success and meaningful connections. To dive into the full story of Cellr and their amazing contributions follow the link ⬇️ https://lnkd.in/e3ZyAYa9 #InnovateAdelaide #CellrInnovation #BeverageTechRevolution Cellr April Hobbs