Today we will cover step 3 of our trade show series: Prepare your team. • Learn about your audience - Decide who you want to do business with and then go make friends with them. Who will be attending? Look for a trade show list • Send a team that is ready to network and that has a plan. Generally 2-3 show members is plenty. • Divide and conquer. Have 1-2 members work your booth and bring in those who walk by. Have another member walk the floor and network with prospects who might not stop by your booth. • Do your research. Again, decide who it is you want to do business with and go make friends with them. #Networking #TradeShow #Booth #Events #Team
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We made it! The final step to building a successful trade show strategy: Follow up accordingly. This important step is commonly forgotten. • Take notes and collect business cards • Input new contacts into your CRM • Reach out to your new prospects the week after the event • Send a video, linecard, blog, etc. • Make it personalized • Put them in your outreach rhythm Don't forget to continue nurturing the relationships you created at the event. They will turn into life long customers and friends. #Customers #Relationships #TradeShow #Events #Outreach
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Today we are going to cover step 2 of our trade show series: Build awareness prior to the event. 4 months prior • Email about event • Post on social 3 months prior • Repeat 2 months prior • Email 2x about booth and pre-set meetings • Post on social 2x • Invite prospects by phone 2x 1 months prior • Post on social weekly • Send an email • Make a phone call 2x #BuildAwareness #Invitations #TradeShow #Events
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Today we are going to cover Step 1 - Design Your Booth Experience: • Choose a high traffic area near the entrance • Include an interactive piece - something that will generate a line at your booth making it easier to network and draw in a larger audience • Communicate your offerings with clear messaging • Make your set up visually appealing - incorporate colors and logos #BoothDesign #Interactive #Events #TradeShow
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Over the next few days we're going to help you set yourself up for success at upcoming events. A successful trade show is more than just attending the event it's a journey. 1. Design your booth experience 2. Build awareness prior to the event 3. Prepare your team 4. Follow up accordingly #TradeShow #Conference #Events #Experience
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Register to join Mark Frasco today at 2pm for SME's Membership Wednesday. We're excited to teach attendees best practices for strategic business growth. See you soon! Register: https://brnw.ch/21wJ3Qn #KnowledgeManagement #StrategicArchitecture #BuildingRelationships #Timing
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