Taylor Smith’s Post

In the realm of Fast Moving Consumer Goods (FMCG), the journey to success is intricately tied to a profound comprehension of consumer behavior. Within this bustling market of endless options and ever-shifting trends, companies must navigate the labyrinth of consumer preferences to secure their spot at the forefront. At Goybo, we acknowledge the pivotal role that consumer behavior plays in sculpting the FMCG landscape. Let’s explore why unraveling the enigma of consumer behavior stands as the linchpin of triumph in this dynamic industry. #fmcg #consumerbehaviour #marketing #goybo

I´m very excited about our new Nordic report, titled "Achieving healthy growth on the Nordic market” 👨⚕️    The report is full of valuable insights into the Nordic markets when it comes to price, promo and assortment. 🧠 It also explores various strategies for how to grow sustainably when consumers purchasing power is down and the cost of goods is increasing 💡   Do you want to know which Nordic consumers are the most price sensitive?    Or which market has seen the biggest shrinkage in assortment last year?    What about which brands, segments and items are truly incremental? Or cannibalistic?   DM me and I´ll share the report with you 👨🏫 #NIQ #consumertrends #datascience

Two weeks to go! 📅📈 On Dec 6, 2023, Paul Tabet, global commercial leader and ex. commercial sales VP, PepsiCo joins Explorium's Ras Gill-Boulos and CGT to discuss: 🔺How companies are strategizing to achieve profitable growth in a resource-constrained environment. 🔺How GenAI is affecting business and trends to watch. 🔺Targeting effective go-to-market strategies for growth. Register here! https://ow.ly/rErS50Qatix #webinar #cpg #genAI #growth #data

Excited to share the exclusive content from NielsenIQ's presentation at India Food Forum 2023! Check out the insightful session on Decoding Consumer Trends to Design Winning Strategies, presented by Yoann Painbeni and me. 🎥 https://lnkd.in/gGSxEM-y Curious about FMCG Retail in India? DM or contact me for more details.  #niq #indiafoodforum #fmcgretailtrends #consumertrends

As one of many approaches to boosting volume, the industry is pivoting “from mass to micro.” Grocers want to get closer to their consumers and engage them as individuals. Dive into our latest consumer research—based on survey responses from over 200K adults across 12 countries— that shows personality has predictive power for what people buy and how much they spend. #consumer #retail #grocery

This week NielsenIQ announced and launched our new Better For product segmentation which provides the industry's first algorithmic segmentation to defining Better For You, Better For the Environment, and Better For Society products. Brands and retailers of all sizes can now have a consistent viewpoint on Better For products within their category. Defining brands as "Better For" because they are natural/organic or sell in a "Natural" retailer exclusively is a lacking methodology due to incomplete market coverage from our competitors. Did you know that over 75% of Better For volume is sold outside Natural grocery stores and there are hundreds of other product attributes i.e. Sustainability Attributes that help define a true Better For product? Take a look at our new Better For segmentation via the link below. Here are a few business questions you may be interested in: + How does my brand perform versus the true competitive set of other Better Products? + Are Better For products outpacing category performance versus other natural brands? + Which consumers are buying Better For products and is that an area of potential growth for my portfolio? + Which Better For product attributes are relevant in my category today? + Do Better For products command higher pricing power than other traditional CPG products? I'd welcome the opportunity to further discussion on the only true Better For definition in the market. Please reach out directly. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ https://lnkd.in/gTNp5DWm

The US grocery market is constantly evolving, and 2023 is no exception. Retailers are facing ongoing pressure to deliver value to consumers, which is driving the need for more personalized experiences across all channels. Grocery stores are also diversifying their business models to meet the changing needs of today's consumer. The use of generative AI is also accelerating, from predictive analytics and customer segmentation to automated price optimization. This is allowing retailers to better tailor their products and services to their target customers. Finally, sustainability is increasingly becoming a driver of the top and bottom lines. Companies are responding to consumer demand for more sustainable products, and are turning to packaging and delivery practices that are better for the environment. These trends are driving the US grocery market in 2023 and beyond, and will be essential for businesses to stay ahead of the competition. #GroceryTrends #RetailTrends #Sustainability

Consumer Goods Industry Analysis - 2030 Market research in the Consumer Goods category focuses on evaluating trends, consumer behaviors, and market dynamics within the fast-moving consumer goods (FMCG) sector, which encompasses products like food, beverages, personal care, and household items. Key metrics involve market size, segmentation, growth rates, and consumer sentiment analysis. According to Grand View Research, the global FMCG market was valued at $10.02 trillion in 2020, with an expected CAGR of 5.4% from 2021 to 2028. Consumer trends emphasize sustainability and health consciousness, driving demand for eco-friendly products and organic goods. Additionally, e-commerce penetration in this sector has risen by 20-30% in recent years, highlighting the impact of digital transformation on consumer buying habits. Top Companies in Consumer Goods Industry || Pittsburg State University || BECU || Centria Autism || Rosetta Stone || SRI || Pennsylvania College of Technology || Page || Rio Salado College || University of Alaska Fairbanks || Wycliffe Bible Translators USA || BNBuilders || Mt. Hood Community College || VHB || Antech Diagnostics || District of Columbia Public Schools (DCPS) || Harlem Children's Zone || Molycop || Florida Virtual School || A.T. Still University | University of Nebraska at Kearney || Sheppard Pratt || Catapult Learning || Southwestern Illinois College || BakerRipley || Triton College || Federal Reserve Bank of San Francisco || Community Colleges of Spokane || Florida Virtual School || A.T. Still University || University of Nebraska at Kearney || Sheppard Pratt || Catapult Learning || Southwestern Illinois College || BakerRipley || Triton College || Federal Reserve Bank of San Francisco || Community Colleges of Spokane || Sales Questions Brutally Honest Answers - PodCast || Hariyar | Manage and grow your Amazon Seller Central Account || @Recommendation transparency || @Right At School #ConsumerGoods #innovation #management #digitalmarketing #technology #creativity #futurism #startups #marketing #entrepreneurship #money #sustainability #inspiration

Insights

How to find growth without inflation? As inflation is slowing down, many of my CPG clients search for unlocking alternative growth areas. Here are a few ideas - I am curious to hear your feedback! 1. Attract new buyers to your brand by broadening your shopper targets (be up-to-date with Gen Z and don't forget the golden 50+) and advertising across traditional and modern, social media channels - key fact: 52% of a brand's buyers are lost next year 2. revive volume or units uptake in your categories by growing your range with innovations or better value deals (smaller packs to meet lower price points or bigger pack sizes with a good value for money, and any kind of promotional activities that fit your category), be aware of your price distance vs Private Labels 3. take one step closer to your customers and meet them where they want to shop you (offline, online and on social selling platforms) to create additional shopping opportunities - key fact: shopper visit about 10 banners per month Big thank you to my colleague Phil Dorsett (Shopper Expertise & Thought Leader Director at NIQ) for inspiring me to these insights. #WeShowTheWorldWhatPeopleWant #NIQandGfK #TheFullView