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Email marketing SHOULD account for at least 35% of your revenue. Sending highly personalised, segmented campaigns is one of the most predictable revenue sources for ecom brands. Fix low open rates ⬇️ 1. Check email volume Volume of sends does NOT equal more revenue. It could even have you blacklisted and going to spam. If you want to send a high volume of emails… make sure you’ve set up DMARC and DKIM records. THEN make sure they are optimised and segmented to drive the highest ROl. 2. If it’s not personalised, it won’t convert consistently ✅ Personalised emails boost audience engagement ✅ Increase customer loyalty ✅ Increase AOV How to make your emails personal: → Tailor your content to who you're sending to - customer vs. non-customer → Speak directly to your subscribers (use their name) → Offer personalised product recommendations 1. Poor Timing The concept of 'right person, wrong time' holds true! Optimising email send times can significantly enhance engagement. However, the ideal timing varies across different niches. Experiment with send times until you pinpoint when your audience is most active. 1. Dull Subject Lines Consider subject lines as the 'hook' of your emails. Undoubtedly, it's the most critical element. It determines whether an email gets opened or left languishing in the 'unread' pile. ✅ Personalise it ✅ Intrigue the recipient ✅ Provide a compelling reason to click through 1. Lack of or Ineffective Segmentation Engage in tailored conversations with your intended audience. Failure to target segmented audiences with personalised emails results in ineffective email campaigns. Segment based on: → Demographics → Behaviours → Purchase history Email marketing is alive and effective if you play it right. We’re offering a free in-depth email marketing audit to ecom brands at the moment. Message me ‘EMAIL’ and I’ll have our head of retention, Abigail Edon, audit your email account to increase performance.

Hi LinkedIn community, Email marketing remains one of the most effective channels for reaching and engaging your audience. However, to stand out in crowded inboxes, it's crucial to adopt advanced tactics. let's explore email marketing strategies that can enhance your campaigns and drive better results. As per Neil Patel Email marketing delivers on ROI of $40 for every $1 spent!!(Thanks Mr. Akram Ali ↗for the insights) 🌟 Top Advanced Email Marketing Tactics for 2024 1. Segmentation and Targeting: 👉 What it is: Dividing your email list into specific segments based on demographics, behavior, and preferences. 👉 Benefit: Increases relevance and engagement by sending tailored messages to different audience segments. 👉 Tip: Use data from past interactions, purchase history, and user behavior to create detailed segments. 2. Personalization Beyond the Name: 👉 What it is: Going beyond just using the recipient's name and personalizing content based on their preferences and behavior. 👉 Benefit: Makes your emails more relevant and engaging. 👉 Tip: Personalize subject lines, product recommendations, and content based on user data. 3. Automated Email Sequences: 👉 What it is: Setting up a series of automated emails triggered by specific actions or events. 👉 Benefit: Nurtures leads and maintains engagement without manual effort. 👉 Tip: Create automated workflows for welcome series, abandoned cart reminders, and re-engagement campaigns. 4. Interactive Email Elements: 👉 What it is: Incorporating interactive elements like polls, quizzes, and countdown timers within your emails. 👉 Benefit: Boosts engagement and encourages recipients to interact with your content. 👉 Tip: Use tools like AMP for Email to add interactive features that enhance user experience. 5. A/B Testing and Optimization: 👉 What it is: Testing different elements of your emails to see what performs best. 👉 Benefit: Helps you understand what resonates with your audience and improve your email performance. 👉 Tip: Regularly test subject lines, email copy, images, CTAs, and send times to optimize your campaigns. 6. Behavioral Trigger Emails: 👉 What it is: Sending emails based on specific user actions, such as browsing behavior or past purchases. 👉 Benefit: Provides timely and relevant content that can drive conversions. 👉 Tip: Set up triggers for various actions, such as product recommendations after a purchase or reminders for unpurchased items. 7 Advanced Analytics and Reporting: 👉 What it is: Using sophisticated analytics to track and measure email performance. 👉 Benefit: Provides deeper insights into what works and what doesn’t. 👉 Tip: Use tools like Google Analytics, HubSpot, or Intuit Mailchimp advanced analytics to track metrics such as open rates, click-through rates, and conversions.

So often, in email marketing, you're told to segment your audience. 𝗗𝗼 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘀𝘁𝗼𝗽 𝘁𝗼 𝗮𝘀𝗸 𝙬𝙝𝙮? Email segmentation is dividing an email list into smaller, targeted groups based on specific characteristics or behaviours. The trick to "𝘥𝘪𝘷𝘪𝘥𝘪𝘯𝘨" is often hidden in the reasons 𝘸𝘩𝘺 we segment an audience. Let's look at a few ways you can use the "𝘸𝘩𝘺" to segment your email audience a little better: 👥 𝗬𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗻𝗼𝘁 𝗮𝗹𝗹 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 👥 Yep, this is obvious, but 𝘸𝘩𝘺? 𝗦𝗶𝗺𝗽𝗹𝗲. We all have unique preferences, interests and needs. Sending the same emails to folks with different expectations leads to an audience whose attention you don't fully have. Create content tailored to varying expectations. You'll keep readers more engaged and coming back to read future emails you send. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝘆. ♻️ 𝗬𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗮𝘁 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝘁𝗮𝗴𝗲𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 ♻️ When engaging with an email audience, some people will have interacted with your business or content at various points in time. Ask yourself this: Have they all taken the exact same actions? 𝗩𝗲𝗿𝘆 𝗹𝗶𝗸𝗲𝗹𝘆 𝗻𝗼𝘁. So 𝘸𝘩𝘺 segment for this? Identify where customers and readers are in this lifecycle. This allows you to tailor content to people who are just learning about you, have become fans, spent money or have even stopped spending money and are ghosting you, to begin with. You can use segmentation to send them content to get them to the stage you want them at. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝘆. 🤑 𝗬𝗼𝘂'𝗹𝗹 𝗺𝗮𝗸𝗲 𝗺𝗼𝗿𝗲 𝗺𝗼𝗻𝗲𝘆 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹𝘀 🤑 This is the most important one, right? 𝘞𝘩𝘺? Well, 𝘸𝘩𝘺 𝘦𝘭𝘴𝘦 are you sending email campaigns? If your emails are simply to be nice and with no end goal in mind, then you're either naive or are way too nice. You'll make money by serving the right audience, with the right content, at the right time. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝘆. Don't take my word for it. Here are a few quick stats to show you 𝘸𝘩𝘺: • Segmented email campaigns caused a 760% increase in revenue. (Campaign Monitor by Marigold) • Proper targeting can drive 3 times the revenue per email. (ClickZ.com) • Personalising messages is the top tactic used by email marketers to improve performance. (HubSpot) • Segmented email campaigns generate 50% higher click-through rates than generic ones (Help Scout) 𝗣𝗦: A new Volume of Email Advice in Your Inbox drops tomorrow - Sign up for a neat free resource we've put together for our community in the comments below. Happy Wednesday 💌

Email marketing is far from dead. In fact, it can be a gold mine if you know how to tap into its potential. We recently helped one of our clients generate over $520,000 in a single month through strategic email marketing. (26% growth MoM!) Here's how we did it. It all starts with understanding your audience. We can't stress this enough. For our client, we started by diving deep into their customer data, analyzing purchase history, browsing habits, and any available demographic information. With a clear understanding of the audience, we moved onto segmentation. We split the email list into several categories based on purchasing behavior, engagement levels, product interests, and more. The goal was to provide personalized content for each segment. Once we had our segments, we created targeted campaigns for each one. The key here was relevance. For example, we created a skincare-focused campaign for customers who had bought skincare products. For frequent shoppers, we created a loyalty program campaign. Designing the emails was the next step. We focused on creating visually appealing emails that reflected the brand's identity. Clear call-to-actions, engaging copy, and high-quality images were a must. Remember, your emails are an extension of your brand. Timing matters. We scheduled the emails considering the time zones and lifestyle of our audience segments. For instance, for the segment of working professionals, we scheduled the emails to go out in the evening when they would likely be checking their personal emails. A good email campaign is nothing without tracking and optimization. We regularly monitored each campaign's open rates, click-through rates, and conversions. This helped us identify what was working and what wasn't. Armed with insights from the tracking data, we tweaked our campaigns. Underperforming subject lines were rewritten. Poorly converting call-to-actions were redesigned. Our goal was continuous improvement. Through these steps, we were able to increase revenue on this channel by over 26% The key takeaway here is that successful email marketing requires understanding your audience, personalizing your approach, and continuously optimizing your campaigns. Remember, every e-commerce brand is unique. What worked for our client might not work exactly the same for you. But these principles of effective email marketing remain the same.

In today's digital age, email marketing remains a potent tool for businesses to connect with their audience, drive engagement, and boost revenue. It's a strategy that, when executed effectively, can deliver remarkable results. In this article, we'll explore the incredible power of email marketing and provide you with valuable tips and actionable insights, all while drawing inspiration from real-world success stories. 1. Personalization is Key: One of the most effective ways to make your email marketing stand out is through personalization. Tailoring your content to each recipient's preferences and behaviors can yield impressive results. Take Amazon, for example. Their recommendation emails, which suggest products based on your browsing and purchase history, have significantly increased customer engagement and sales. 2. Segment Your Audience: Segmenting your email list is a vital strategy for better targeting. For instance, Airbnb successfully uses segmentation by sending personalized emails to hosts and travelers, each with content relevant to their role. This approach ensures that the right message reaches the right audience, leading to increased conversions and satisfaction. 3. Engaging Content Matters: To capture your audience's attention, your email content must be engaging. Airbnb's host emails, for instance, provide valuable hosting tips, local insights, and success stories, keeping their hosts engaged and eager to continue using the platform. Valuable content keeps your subscribers interested and coming back for more. 4. Measure, Analyze, and Optimize: Regularly monitoring your email campaigns and analyzing performance is crucial. Airbnb, among many others, relies on data to refine their email strategies. By A/B testing subject lines, content, and send times, they continually optimize their email marketing efforts for better results. Now, with these insights in mind, you're ready to harness the power of email marketing. Take the next step and supercharge your email campaigns by signing up on Affisend, a platform designed to streamline your email marketing efforts. Go here to sign up >: https://lnkd.in/dKQBV92f Don't miss the opportunity to connect with your audience on a deeper level and witness the remarkable results it can bring to your business. Sign up today and start transforming your email marketing game! Go here to sign up>: https://lnkd.in/dKQBV92f

Looking to supercharge your targeted email marketing campaigns? Check out these 10 tips to optimize your email marketing strategy and reach your audience effectively. 1. Segment your audience: Divide your subscribers into smaller groups based on demographics, interests, and behaviors. This allows you to send personalized and relevant content. 2. Craft compelling subject lines: Grab your readers' attention with concise, engaging subject lines that entice them to open your emails. 3. Personalize your emails: Use your subscribers' names and tailor the content to their preferences. This creates a sense of connection and increases engagement. 4. Provide valuable content: Offer exclusive insights, tips, and resources that are relevant to your subscribers' interests. This positions you as an expert and encourages them to keep opening your emails. 5. Optimize for mobile: Ensure your emails are mobile-friendly and responsive, as a significant portion of your audience reads emails on their smartphones. 6. Test and refine: Experiment with different email formats, designs, and CTAs to see what resonates best with your audience. Use A/B testing to measure the effectiveness of different elements. 7. Automate your emails: Set up triggered emails based on user actions, such as welcome emails, abandoned cart reminders, and birthday greetings. This saves time and increases engagement. 8. Monitor your metrics: Track key metrics like open rates, click-through rates, and conversions to gauge the success of your campaigns. Use this data to make data-driven decisions and optimize your future emails. 9. Integrate with social media: Connect your email campaigns with your social media platforms to expand your reach and engage with your audience across channels. 10. Partner with a reliable email marketing solution: Consider using Admail.net's all-in-one email marketing solution with social media integration. Admail.net offers powerful features like AdSocial and Email Builder with Responsive Design, tailored for businesses like yours. Track your campaign success in real-time with AccuTrak's reporting and statistics. Ready to take your targeted email marketing to new heights? Start optimizing your campaigns with Admail.net now! See our latest Blog:https://lnkd.in/eWGt6yhS

Email Marketing Success with Segmentation! 🚀 Hey there! Ready to level up your email marketing game? Let's dive into the game-changer: segmentation. What is Segmentation? Imagine getting an email that feels totally irrelevant. That happens when companies send messages without really knowing their audience. But fear not, segmentation is the secret sauce. How Does it Work? Segmentation is like creating little groups of people with similar interests. Just like you chat differently with your boss than with a friend, your email communication should vary based on your audience. The Impact of Segmentation Here's the deal - only 31% of marketers use basic segmentation. Crazy, right? But those who do? They're seeing revenue shoot up by a whopping 760%! Why? Because when you know who you're talking to, you can speak their language. Creating Meaningful Connections Think of your favorite local spot - the cashier remembers your usual, the owner knows your name. That connection keeps you coming back. Now, imagine your emails doing the same. Segmentation lets you tailor content, making your subscribers feel seen and understood. Stats Speak Volume Stats say this is gold. At HubSpot, they found subscriber segmentation rocked the email marketing scene in 2022. Missing out on this? It's like leaving money on the table. Segmentation is your compass in the vast sea of digital marketing. Your Strategy Compass Strategy is your 'why,' and segmentation is your 'who.' Who are you trying to reach? Once you figure that out, grouping contacts with similarities lets you customize without losing scalability. Navigating in a World of Disconnection In a world of disconnection, segmentation is your digital handshake. While you can't know the nitty-gritty of someone's day, you can send tailored content. Know your audience; it's the powerhouse move in email marketing. Takeaway: Power up with Segmentation! So, here's your takeaway: Power up your emails with segmentation. It's not just about selling; it's about connecting. Your audience isn't generic, so why should your emails be? Be the brand that gets them, and watch your impact soar. You've got this! 🚀

One of the most cost effective forms of advertising for reaching out to your audience/customer base is (drum roll) Email Marketing. Who woulda thunk it?? I’ve read stats citing a $38 dollar return for every $1 business owners invest in reaching out to their ideal customer base via email. More cost effective than other forms of advertising which can be much more expensive in comparison. Consider the following stats as reported by Business2Community: 87% of marketers use email campaigns to nurture their audiences. Sending three abandoned cart emails results in 69% more orders than a single email. 68% of millennials say promotional emails have influenced their purchase decisions. 55% of consumers like email messages containing relevant products and offers. Something as simple as a personalized greeting can offer a six-fold increase in transaction rate, but 70% of brands still fail to personalize their emails. 74% of marketers say targeted personalization increases customer engagement. Only 39% of online retailers send personalized product recommendations via email. Emails with personalized subject lines are 26% more likely to be opened. These stats present a compelling case for using email marketing as a major part of your marketing strategy. Your next step is to search out and find a qualified email specialist who can help you reach your ideal audience, build rapport with them and turn them into regular customers. And look no further because that’s Me! You can reach out to me via email for a consultation and let’s put those stats to good use. You can bet your competitors are doing just that. Let’s connect. Terry Smith terrysrockranch@gmail.com

Looking to supercharge your targeted email marketing campaigns? Check out these 10 tips to optimize your email marketing strategy and reach your audience effectively. 1. Segment your audience: Divide your subscribers into smaller groups based on demographics, interests, and behaviors. This allows you to send personalized and relevant content. 2. Craft compelling subject lines: Grab your readers' attention with concise, engaging subject lines that entice them to open your emails. 3. Personalize your emails: Use your subscribers' names and tailor the content to their preferences. This creates a sense of connection and increases engagement. 4. Provide valuable content: Offer exclusive insights, tips, and resources that are relevant to your subscribers' interests. This positions you as an expert and encourages them to keep opening your emails. 5. Optimize for mobile: Ensure your emails are mobile-friendly and responsive, as a significant portion of your audience reads emails on their smartphones. 6. Test and refine: Experiment with different email formats, designs, and CTAs to see what resonates best with your audience. Use A/B testing to measure the effectiveness of different elements. 7. Automate your emails: Set up triggered emails based on user actions, such as welcome emails, abandoned cart reminders, and birthday greetings. This saves time and increases engagement. 8. Monitor your metrics: Track key metrics like open rates, click-through rates, and conversions to gauge the success of your campaigns. Use this data to make data-driven decisions and optimize your future emails. 9. Integrate with social media: Connect your email campaigns with your social media platforms to expand your reach and engage with your audience across channels. 10. Partner with a reliable email marketing solution: Consider using Admail.net's all-in-one email marketing solution with social media integration. Admail.net offers powerful features like AdSocial and Email Builder with Responsive Design, tailored for businesses like yours. Track your campaign success in real-time with AccuTrak's reporting and statistics. Ready to take your targeted email marketing to new heights? Start optimizing your campaigns with Admail.net now! See our latest Blog:https://lnkd.in/eYNyuqgf

Unlocking the Potential: The Power of Email Marketing In today's digital landscape, amidst the buzz of social media and emerging technologies, email marketing remains an indispensable tool for businesses to connect with their audience. Here's why?: Direct Engagement: Email marketing offers a direct line of communication with your audience. By delivering tailored content straight to their inboxes, you have the opportunity to engage with them on a personal level, fostering trust and loyalty. Targeted Reach: With advanced segmentation and personalization capabilities, email marketing enables you to target specific demographics, interests, and behaviors. This precision targeting ensures that your messages resonate with the right audience, driving higher conversion rates and ROI. Measurable Results: Unlike traditional marketing channels, email marketing provides comprehensive analytics and insights into campaign performance. From open rates and click-through rates to conversion metrics, you can track the effectiveness of your campaigns in real-time, allowing for data-driven optimization and continuous improvement. Cost-Effective: Compared to other marketing channels, email marketing offers a cost-effective solution for reaching and engaging with your audience. With minimal overhead costs and the ability to automate workflows, you can achieve significant returns on investment while maximizing your marketing budget. Enhanced Customer Relationships: Through consistent and relevant communication, email marketing allows you to nurture long-term relationships with your customers. By delivering valuable content, exclusive offers, and personalized experiences, you can strengthen brand loyalty and encourage repeat business. Adaptability and Innovation: Email marketing continues to evolve with advancements in technology and consumer preferences. From interactive content and dynamic personalization to mobile optimization and AI-driven automation, there are endless possibilities to innovate and deliver compelling email experiences. The power of email marketing lies in its ability to deliver targeted, measurable, and engaging experiences that drive results. By harnessing this powerful tool effectively, businesses can build stronger connections with their audience, drive revenue growth, and stay ahead in today's competitive landscape. #emailmarketing #digitalmarketing #customerengagement #roi #businessgrowth https://lnkd.in/gaBKWnTc