Talya Heller G. 💡’s Post

I lost my big client in April 2023 But he gave me one thing in the last meeting Invaluable marketing and business lessons and that is something you should take a note of 👇 It was not a failure for me. It gave me a million dollars worth of experience - 1. Do your market research, before you make a move. (Never underestimate Market research) 2. Fix up KPIs and make sure both sides understand them (You and the Client) 3. Avoid spending big without testing small. A/B tests are gold. 4. Keep the conversation going. Regularly check-in, and pivot when necessary. 5. Celebrate what you learned, even if the result wasn’t the victory lap you expected. Failures? They're not setbacks. They're setups for future success. If this resonates, give me a follow, Jyoti Motwani Motwani. Sharing insights and B2C marketing strategies every single week. P.S. Spread the wisdom! ♻️ Repost for your network to see. P.P.S. - If your B2C brand feels stuck or unseen and you're looking for tailored strategies, shoot me a message with "Marketing". September's calendar is filling up quickly.

Every Friday I will answer one of the most relevant questions I got this week. And the main question for today is: “Why is my online program not selling?” There is nothing more demotivating than having created your online course with 0 sales. Check-in with yourself and answer these questions truthfully: 1. Does your content spark conversation? Do people actually really resonate with it? 2. How much customer research did you do? Can you show the data and insights to back up your ideal customer? 3. Did you design an irresistible offer that solves the pains of your audience AND takes away any buying objections? 4. Do you have a financial buffer in case your online program isn’t selling? 5. Did you sell your online program as a pilot? And did you get regular feedback from the participants? If your answer is no to any of them, then you might want to rethink your launching strategy and go back to the drawing board. But don’t give up! Often you’re just inches away from striking gold. You got this!

WARNING: here's a rant 😈 - I see lot of posts: Here's a marketing or sales funnel you should do <fill the blank> What's wrong with almost all of these posts? One strategy works well in one context but doesn't work at all in another. Example: Would you buy a €15k package without having spoken to someone? Most people won't. Yet I see posts advocating marketing and sales advice suited for €1k pricing as if they would suit a €10k product. Let's make the LinkedIn feed a better place and add context to our posts. That was my rant 😅 ——— Like this? I'm Jessie Dedecker and I help B2B companies implement digital marketing systems that generate quality sales meetings. Get inspired: Click Jessie Dedecker + Follow + 🔔 icon

**𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐭𝐨𝐝𝐚𝐲** 𝐭𝐡𝐞 𝐰𝐫𝐢𝐭𝐞-𝐮𝐩 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐌𝐚𝐲'𝐬 𝐫𝐨𝐮𝐧𝐝𝐭𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐬𝐞𝐧𝐢𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬. A really interesting discussion around how to demonstrate impact. 🪄 Sometimes it feels like we need a magic wand to deliver on expectations (read: quick sales) 🥇 But success can be framed in different ways, not just increased revenue. It could be: more loyal customers, customers who buy more of your services or more subscription renewals, more referrals or reducing customer churn. And impact is not just about sales, either. You show it through volumes (how many people do something) or ratios (how many people go on to the next step in their buying journey). Progress or reaching a milestone is also useful and helps to manage expectations. Read the full write-up here https://lnkd.in/eFYA7kCZ and find out what the 8 nuggets were from around the room. ❓Which resonates most with you?

The start of a new year is a natural time for reflection. Many marketers will consider what they achieved in the past year, and look ahead to determine their goals for the year to come. Many marketers are likely wondering why sales is not aligned to their messaging. If you’re one of them—that’s where self-reflection must come in. Because it’s time to find the true source of the problem. The real reason sales doesn’t use messaging from marketing? Ask yourself the tough questions: 🤔 Do your sellers understand your messaging? 👏 Do your sellers buy into your messaging? 💻 Do your sellers have the right assets?  🎯 Can you sellers easily customize assets? 🔍 Can you sellers find the content they need? All those challenges stem from not giving your sales team the strategic focus and effort that you put into every other marketing channel — like search, social, or events. Find out where you’re falling short — and how you can overcome five core challenges and reap the full benefits of aligned marketing and sales messaging. Get the playbook: https://lnkd.in/eA8cEARk

Do you have a brick and mortar in your multi-unit business that is behind on proforma or not increasing revenue YOY? I got you. 1) Perform an audit of all digital channels and your website. Look at your messaging on all landing pages and view it through the eyes of your buyer persona(s). Remember that regionally speaking one buyer persona will not work for the whole country, or even the entire state. How are the conversion rates from ads, on the landing page, etc? If you have a good lead flow and online conversion rates, consider the following: 1) Could the issue be operational in nature? Did you lose a manager? Are there issues with the on-site team? Is the asset in need of CapEx improvements? Read online reviews, review NPS scores, and listen to calls if possible. Speak to the District and site managers, and partner with your ops team. You may need to pull back on marketing spend until operational issues are resolved. 3) Check your pricing. Benchmark your asset against comps. If you're overpriced you're burning through marketing spend. 4) Talk to your customers. They will tell you what you want to hear with zero hesitation. That's it. That's my go-to playbook whenever an asset wasn't performing well and it's never failed me. To feed the LinkedIn algorithm please enjoy this image of me and my friend Amy from the Micheal Jackson show in Vegas a few weeks back. P.S. - I'm Emily, your go-to source for a mix of insights and humor drawn from 15 years of experience in corporate marketing. Hit that connect button, and let's embark on this professional journey together as friends!

It all comes down to the next 2 months. All of the work you've done this year from Increasing your email list The push on acquisition Getting your stock in place Ensuring your site is working ... It leads to this point in time with The BIGGEST volume of users The BIGGEST intent to shop The BIGGEST opportunity But are you actually ready? Have you set out a detailed plan for the next 8 weeks? What are all of your channels doing? Who are you gifting? When are they posting? What is your frequency of email? When is your last delivery date? When is content on your site changing? When is your creative adjusting? What are your back up trade actions? What does success look like? What is your north star? Remove the unknown with a simple calendar, deck, notion etc. that has everything in. It will not only help your internal teams but really help your agency partners. ---------------------- Follow me @ Liam Hooper If you want more content like this 👍 #GrowthMarketing #EcommerceTips #Strategy

**𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐭𝐨𝐝𝐚𝐲** 𝐭𝐡𝐞 𝐰𝐫𝐢𝐭𝐞-𝐮𝐩 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐌𝐚𝐲'𝐬 𝐫𝐨𝐮𝐧𝐝𝐭𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐬𝐞𝐧𝐢𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬. A really interesting discussion around how to demonstrate impact. 🪄 Sometimes it feels like we need a magic wand to deliver on expectations (read: quick sales) 🥇 But success can be framed in different ways, not just increased revenue. It could be: more loyal customers, customers who buy more of your services or more subscription renewals, more referrals or reducing customer churn. And impact is not just about sales, either. You show it through volumes (how many people do something) or ratios (how many people go on to the next step in their buying journey). Progress or reaching a milestone is also useful and helps to manage expectations. Read the full write-up here https://lnkd.in/eFYA7kCZ and find out what the 8 nuggets were from around the room. ❓Which resonates most with you?