Talon America’s Post

Benchmarks 🤔 🤷♂️ We use this term a lot. But what are benchmarks? What are they for, and how do they form the bedrock of #OOH effectiveness? Senior Effectiveness Executive, Lucy Baumgartner, explains all in the first blog of our new #TalonOOHEffectiveness series. Learn more: https://ow.ly/lJku50PFO2H

Let's take a moment to celebrate our collective achievements in 2023 that have paved the way for future acceleration. Despite economic uncertainties, the #OOH industry persevered by proving its value to brands and continuing to modernize and progress. As we step into the new year, let's carry the spirit of #perseverance and #progress forward! 💯 Read the full report here: https://lnkd.in/eRVPfAgk

We talk a lot about our sustainability promise but what do we really mean by sustainability? We believe that this definition, which is one of the most often quoted, from the UN World Commission on Environment and Development summarises what we are aiming to achieve. #solaradtek #solarlighting #lightingspecialists #solarpower #solarbillboards #ooh #oohlighting #oohadvertising

Fueled by advancements in digital, the Out-of-Home landscape has undergone a significant transformation in the past decade. Kantar's Lexi Cappalli will be joining a panel of experts to discuss how #OOH has changed, how to optimize your creative, and how to measure impact of the medium. Learn more and register: https://lnkd.in/g3DUXJr3

Unlocking the Power of #OOH: There Is No Creative Effectiveness without Media Effectiveness Grand Visual’s Chief Creative Officer, Dan Dawson, and Talon’s Head of Effectiveness, Emily Alcorn, share why these two elements are intrinsically linked. Read more on LBBonline - Little Black Book: https://lnkd.in/g_CjGgUv

Using #ooh #media to create #experientialmarketing experiences at conferences isn't a new concept. But wrapping a charter bus, hiring a police escort, and blowing red lights thru Dallas? 🚦 This might be the first time for that. Checkout the whole episode here - https://lnkd.in/gXrb8Wes

Puts the 'art' in 'heart' How following it can lead to unlocking an incredible journey. Find out how Eddie Yang got his start with art and discovered #ooh #projections in store windows as his canvas. Watch the full conversation here - https://lnkd.in/eti4CwmN And get more content like this at - https://lnkd.in/eup-TYT7

Contrary to popular belief, New Year’s resolutions aren’t just a January thing. Our latest findings show a surprising shift: 32% are skipping resolutions for 2024 – a 16% jump from 2022. But why are they losing their lustre? In response to this waning interest in traditional resolutions, a new paradigm is emerging – one that prioritises continuous improvement and personal growth year-round. #OOH #RESHAPINGRESOLUTIONS

A must-read from Talon's Dan Dawson and Emily Alcorn! "To boost creative effectiveness, it is of utmost importance to find the right partners who specialise in their respective fields. Your media partner will play a crucial role in identifying target audiences, understanding their movements, cultural insights, geography, and media opportunities. Meanwhile, your creative production partner will help shape your ideas into meaningful conversations that are tailored to the right time, location, audience, and mindset." #OOH #Marketing #Talon

Using #ooh #media to create #experientialmarketing experiences at conferences isn't a new concept. But wrapping a charter bus, hiring a police escort, and blowing red lights thru Dallas? 🚦 This might be the first time for that. Checkout the whole episode here - https://lnkd.in/gXrb8Wes