Taligence’s Post

📅 Yesterday, I shared a post about my extensive list of Marketing Directors/CMO’s, thanks to my recent work on a major high street CMO role. 🌐💼 🕵️♂️ Many of these dynamic individuals are exploring their next career move, and I'm connected and chatting with EACH and EVERY ONE of them! 🤝🗣️ 📊 According to the 2024 BoF’s State of Fashion Report, 71% of executives are gearing up to invest more in brand marketing, shifting away from digital marketing. 🔄💻 👥 Customer loyalty has never been more of a focus than now. No more blind acquisition strategies— it's all about cultivating deep and lasting customer relationships. 🤲💖 With planned price hikes, customer retention demands extra care. Brand loyalty will be the game-changer, and that's where my elite list of Marketing Director’s and CMO’s shines like gold. 🌟 💬 DM me if you are thinking about and would like to discuss your next hire in this increasingly vital sector.   📥🤔 #MarketingLeaders #CMO #CareerMoves

If you look at open roles in marketing operations today you will see a slew of senior manager or director titles. All of which have a mile-long list of responsibilities but that is another story. If you try to look for anything VP level or above it seems like it is non-existent. So this begs the question: Is a senior-level role realistically in the cards if you stick to marketing ops, or do you need to pivot to a different kind of position to fulfill your professional goals? Listen in as we debate whether marketing ops does indeed have a career ceiling and some ideas on paths or career choices to make if your ultimate goal is going up the ladder. Check it out with the link in the comments below #revenuegrowtharchitecture #careeradvice #marketingoperations

Monday was my last day at Catalina USA. While I am immensely grateful for the past three years there, I am excited to take what I learned about shopper marketing, retail media, personalization, data-fueled audience and measurement into my next role. What is next? Well, it's a little bit like a choose your own adventure story. I am more interested in the right opportunity versus just another opportunity. My 20 year marketing career has been in B2C and B2B marketing, and leadership roles in the CPG, Retail, and Supplement industries. My expertise covers brand and marketing strategy and execution, project management, product commercialization, digital media, and e-commerce. As a creative problem solver, I thrive on challenges, particularly in understand the customer journey, brand strategy, and ultimately how to move products in meaningful ways. My approach is customer-centric, developed from my career at various agencies and refined through various roles. This perspective has enabled me to craft effective go-to-market strategies, streamline B2C and B2B marketing operations, and develop impactful product marketing initiatives. I consider myself a servant leader and I think those I have managed throughout the years could attest to that. I believe in being of service to the brand, to my team members to foster their growth, and to customers by providing products that enhance their lives. This philosophy has driven significant results, including substantial revenue growth, improved customer metrics, and successful product launches. I'm now seeking an opportunity to lead a marketing team in the CPG, Supplement, or Retail industries, where I can apply my extensive experience, problem-solving skills, and passion for making a positive impact. I am also looking for roles in Product Marketing, Sales, or Sales Enablement in MarTech, as well as roles in client management or project management in the agency world. Please like, share, comment... do what you can to help this post reach as many folks as possible. I am excited for what is next. #CPGMarketing #RetailMarketing #SupplementMarketing #MarTech #MarketingDirector #VPofMarketing #SalesDirector #ProductMarketing #ProjectManagement #SalesEnablement

****Account Management Hiring in Retail Media**** When I set up Vertical Advantage I had restrictions from working with 144 retailers / consumer brands for a year. I hadn't run my own desk for 2 years & wanted to build an desk connected to my network - I chose the data & loyalty space within agencies & in my first couple months I placed talent with 5one (now Mastercard) and Ogilvy. Soon afterwards I developed a great relationship with Aimia Inc (thanks Bradley Winstanley) and as this market evolved, we built more and more relationships within the Retail Media space. What I love about hiring here is that the pool of talent & transferable skills is so broad in this space and you can excel in this space coming from various markets - here's some skills / market thoughts to consider if hiring in the space: Retail - Buying, Partnerships, Marketing, Category Management & eComm; FMCG - Trade / Shopper Marketing, Category Management, National Accounts & Insights; Media - all aspects of the media industry but publishing / traditional print often transitions well & have great retail understanding; Agencies / Platforms - more obvious but data literacy is key when hiring talent in this space & those within the more creative markets can often struggle in retail media; What have I missed? #RetailMedia #Hiring #Skills

🌟 Hiring for Talent vs. Experience: Decoding the Marketing Equation! 🌟 In the dynamic world of marketing, the age-old debate persists: Which is more crucial - raw talent or years of experience? Let's dissect the difference between these two invaluable assets: 🌟 Talent: Like the spark that ignites a fire, talent is the innate flair for creativity, innovation, and strategic thinking. It's the ability to see beyond the surface and craft campaigns that leave a lasting impression. At MAC, we believe in harnessing raw talent to infuse fresh perspectives into every project. After all, it's the magic that sets extraordinary campaigns apart! 📚 Experience: It's the masterclass in marketing, accumulated over time. Experience brings with it a wealth of insights, a deep understanding of market trends, and a honed skill set. At MAC, we recognize the value of this wisdom. Our team comprises seasoned professionals who bring years of collective experience, ensuring that every campaign is a masterpiece of precision and expertise. In the realm of marketing, it's not a choice between talent or experience; it's about striking the perfect balance. It's this synergy that fuels our success at MAC. Are you passionate about marketing? Reach out to us! Let's embark on a journey to create marketing magic together. 🚀✨ Contact us now on 71 008 088 or at ghinwa@macplatforms.com #Marketing #TalentVsExperience #Team #MarketingMagic #YourAgencyTeam #InnovationInMarketing #digitalmarketing #marketingagency

If you were to answer honestly, who is driving your career? Do you leave it to chance, or are you taking the lead to fuel your career growth? With the help of brand leaders who tackled this topic in our 2023 Marketing Boards Program, you can now take a proactive approach and strategically fuel your career growth using their robust guide below. 🌿 Marketers' Guide to Catalyze Your Growth Potential: https://lnkd.in/gXKR-a_f Huge thanks to the leaders below for putting this masterpiece together: Annie N., Director of Loyalty Promotions, SEPHORA Christina Cartal, Director Content Strategy, NerdWallet Jonathan Kriner, Sr. Manager, Ad Growth Marketing, Roku Inc. Justin Brown, Director, Brand Marketing, EA SPORTS Vanessa Granat, Senior Director, Sales Enablement, First Republic Vivian Zeldis,  Director, Retention Mobile Messaging & Retention Analytics, SEPHORA #careergrowth #career #careerdevelopment #growthmindset #marketersthatmatter #marketingboards

Following up on my recent hiring journey the past few weeks, I wanted to take a minute to acknowledge how hard it is to only have 1 open spot with multiple great candidates applying and getting excited about the prospect of joining your team. My son asked me at one point if I was going to be hiring "Bachelorette" style 🌹 😂 and it wasn't so a crazy question when you can envision a path forward to success with multiple candidates. As such I wanted to shine a light on some of the other great candidates we spent time with during the process who are actively looking for their next right thing in case you know someone who is in the market for another marketer on their team: Blake Stassi is an excellent marketing strategist and he has strong experience as a solo-marketer getting things done and also getting GTM motions up and running from scratch to support sales. Mike Deniz, MBA is a super strong marketing ops candidate and clearly a guy who never stops thinking about a problem. He has unique ecommerce experience and I also really liked that he starts with customer research to make sure the identified problem/opportunity is really asking the right questions before building a solution. Cassandra M. is a growth strategist that can play all over the field and get projects and campaigns running from the ground up. I liked her examples of engaging C-suite leaders to launch thought leadership content campaigns that help bring in new revenue. Jen Byron has some great campaign and project management experience and I liked her stories about always being data-driven and learning from past campaigns to inform the next one, including one that showed the celebrity endorsers didn't outperform the regular paid actors. #hiring #marketing

💡Do I need a CMO / GM or a Head of Marketing?⬇️⬇️⬇️ 💡Ummmm…. Well, it comes down to a few factors: 👉Company budget? 👉Industry you operate within? 👉Scale of your team? 👉Any global responsibilities? 👉Company turnover? 👉Reporting line? I’ll break some current salary expectations down: ⬇️⬇️⬇️ 👉On average a HOM is earning around $180K Base-$240K Base + Super+ Bonus. The sweet spot is more the $180K - $220K Base mark. 👉CMO’s / GMs are earning anything from $250K Base - $350K / 380/400K Base + Super + Bonus. (I will stress, the higher end of this scale leans more into the banking / financial service industry). 👉Please keep in mind - The reality is not all business need to be paying $300K base for a role that could have been a Head of Marketing at $180K base. I’m a massive believer in paying what an individual is worth, however it’s a costly mistake for both employer & employee to make when you must then make a redundancy because this role was pitched at the wrong level to start with.

🚨 Talent alert. Keep reading for a potential digital marketing hire for your team. I've had some rewarding 15 minute catch up sessions with people from all aspects of my career. From connecting former co-workers with one another to walking someone through the idea of starting their own web store, I don't know why I didn't start this earlier! Today, I'd like to provide a resource for anyone looking to hire a talented and deeply experiened partnership/sales person in the areas of content, storytelling and consumer engagement. Meet Douglas Hoenig. Doug's been in digital partnerships and sales for some time. From the earlier days of CBS Interactive to being a key member of House Party and other consumer facing experiences, Doug's part of a generation of digital practitioners who literally helped build the practice of online sales and brand marketing. Having a senior player who knows how to have high level conversations with C Suite decision makers is a hard nut to crack. You want someone with the skills to not only 'get the meeting', but take a creative idea all the way from concept to execution and reporting. If you have any other questions about Doug, shoot me a note, else I hope you reach out to him personally. Doug's ideally looking for a position on the Brand Partnership Sales side - CPG or Food & Beverage. #brandengagement #brandmarketing #payitforward #cpg #marketingjobs