Yesterday, our Global Head of Technology, was back on stage at Cannes Lions International Festival of Creativity at dentsu Beach House, speaking on redefining interactivity in customer experience alongside Alex Hamilton, Innovation Director, Dentsu Creative, Fiona Ross, Global Brand Head, Emerging Markets Virgin, and Adrian Cutler FRSA, Microsoft. Have a read of some of our top takeaways from the session below 🔽. 1. Create an AI curious collective 🤔. Fiona Ross highlighted the importance of engaging diverse minds from within your business to develop and distill your AI strategy. Data, Tech, Privacy, Leadership, Infrastructure and importantly front-line teams who can spot AI ROI and tangible added value are key to ensuring a strong evaluation of AI. 2. Remain true to your brand 🔑. Ensure your position on AI aligns with your brand values and tone of voice which will guide how you want to use and implement AI within your organisation. This helps guide a business when overcoming the ethical challenges AI can present. 3. The power of partnership 🤝. Similarly to one of our previous panels, panelists highlighted the importance of diverse perspectives by bringing together key strategic partners with outside in perspectives to help guide your organisation about benefits, ROI and implementation strategies as well as helping you keep pace with change in the AI landscape. 4. The rise of a new user experience 🙌. Conversational chat will bring rise to much more intuitive user experience vs monolithic software platforms. This can create truly accessible global platforms that help deliver on agility and velocity. 5. The AI counterpunch 🥊. You may find that the value and ROI of AI may result in organisational change which conflicts with your brand values and human centric culture. It's important to ensure the human in the loop remains sacrosanct and that gains are balanced with strong organisational communication. It was great to see a member of the Tag team on another enlightening and thought-provoking panel, discussing the ever-evolving topic of AI alongside a fantastic group of experts. #CannesLions2024
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In the dynamic world of brand communication, where success hinges on the fusion of efficiency and creativity, the spotlight is on Generative AI for brands investing in Latin America. With a robust 43% exploration rate, according to #Statista, Latin America signals readiness to fully embrace technological advancements. As brands eye expansion in the region, understanding the power of #AI is vital for establishing a unique footprint. The 2024 #Accenture report envisions a future where Artificial Intelligence collaborates with humans, not replacing creativity but amplifying it. However, amidst unprecedented creative possibilities, brands must exercise caution to avoid clichés. In a landscape saturated with mediocrity, the call is clear: strive for the extraordinary. Understanding the symbiosis of humans and technology, embracing automated creativity, and strategically leveraging AI can propel brands to thrive in Latin America's evolving brand communication landscape. #LatAmPRPros #PRLeadersLatAm #TopPRFirm #LatinAmericaPR #PRExcellence #LatAmCommunications #PRInnovators #LatAmAgency #GenerativeAI
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In the dynamic landscape of modern commerce, businesses often grapple with the task of customising content for clients, which may further lead to difficulties in fostering meaningful connections. To bridge this gap, AI-first technologies are stepping in, enabling businesses to tailor content and communication channels to individual customer preferences and behaviours. Through AI-powered chatbots and social media algorithms, businesses can engage with customers in unprecedented ways. What makes AI so powerful for businesses? 💡 Tailors content in accordance with customer preferences and behaviour 💡 Streamlines communication channels for delivering seamless customer experiences 💡 Facilitates conversations irrespective of language barriers, allowing businesses to connect with customers globally 💡 Connects businesses with similar interests, backgrounds, or goals, facilitating collaborations and partnerships to reach new markets and expand opportunities Stay tuned as we unveil something truly extraordinary with AI at its core, empowering businesses to thrive in the age of digital transformation. #AI #SocialInteraction #DigitalTransformation #techpoweredliving #letslaunchgatedcommunities
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Just attended the Marketing and AI Summit 2023, and I must say, the future of AI is a hot topic with diverse perspectives! 🔥 In a world where #AI and #MachineLearning are reshaping industries, it's awe-inspiring to see professionals from various backgrounds come together to discuss their thoughts on this evolving technology. 🌟 Some of the most remarkable insights came from the summit, hosted by the brilliant Neil Patel and featuring leaders from renowned companies like Google, Marriott International, American Express, The Coca-Cola Company, and many more. 🤯 From marketers to executives, everyone had something unique to say about AI's impact on the businesses`s future. It's truly a game-changer, and the potential applications are mind-boggling. 🌐 The discussions ranged from AI's role in personalizing customer experiences to its influence on data analytics, creativity, content creation, engagement, processes automation and many more. The possibilities seem endless! 📣 The controversy surrounding AI is real, and the diverse opinions I have encountered only add to the intrigue. It's a reminder that we're on the brink of something transformative, and it's our collective responsibility to navigate this technological evolution wisely. I am so glad that I had the chance to listen to so many leaders around the world speaking about how AI is already being or will be integrated into their activities to achieve organisational goals, and I definitely packed some great insights for my future goals as well. #AI2023 #FutureTech #Innovation
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🚀 Ready to redefine success with CMO collaboration and tech innovation? Dive into these insights from our latest article! 🌟 Discover how to: 🔹 Foster seamless collaboration between marketing and IT teams for transformative outcomes. 🔹 Leverage advanced tech tools to drive unparalleled marketing strategies. 🔹 Navigate the evolving digital landscape with agility and foresight. Unlock the secrets to: ✨ Maximizing ROI through data-driven decision making. ✨ Building a cohesive team culture that promotes innovation. ✨ Enhancing customer experiences with cutting-edge technologies. Don't miss out on these game-changing insights! Empower your brand and outshine the competition. #DrivingSuccess 🏆 👉Read the full article here: https://lnkd.in/enPYBxBF ------------------------- #aidopting #Adopting #AI #Challenges
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Younes Amar, VP of Product at Wallaroo.AI, has joined the speaker faculty for the Global CxO Institute in NYC on May 8th! Younes brings 15 years of expertise in building impactful analytics and AI platforms across diverse industries like ESG, healthcare, and more. At Wallaroo, he's leading the charge in revolutionizing AI deployment strategies. Boardroom Discussion: Maximizing ROI for AI Initiatives Prepare for a candid exploration with senior executives and thought leaders, delving into the nitty-gritty of deploying AI at scale. From the trenches to triumphs, this session promises hard-hitting insights and real-world strategies. Key Takeaways: - Lessons learned from the frontlines of AI implementation - Operational best practices for boosting ROI - Aligning AI projects with business objectives - Cultivating an innovation-driven culture This is your chance to gain actionable tactics and network with industry pioneers. Secure your spot today and unlock the full potential of AI for your business! https://lnkd.in/ePRs5F3p #GlobalCxOInstitute #AIInitiatives
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It was a great experience attending TGI this year. Packed with nuggets to take immediate action on. “Digital” has driven innovation in product development, GTM, and customer experience for tech providers. Now, GenAI imposes compound innovation, creating ripples that force leaders to rethink and reprioritize everything from business models to buyer engagement. Live from Gartner Tech Growth & Innovation Conference, Gartner experts Jim Hare and Jennifer Singleton explore the key elements tech providers need to make strategic decisions. Watch now ⬇️ Learn more about #GartnerTGI: https://gtnr.it/43IBcCl #GartnerHT #HighTech #Digital #GenAI #AI
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“Digital” has driven innovation in product development, GTM, and customer experience for tech providers. Now, GenAI imposes compound innovation, creating ripples that force leaders to rethink and reprioritize everything from business models to buyer engagement. Live from Gartner Tech Growth & Innovation Conference, Watch now ⬇️ https://gtnr.it/43IBcCl #GartnerHT #HighTech #Digital #GenAI #AI
Watch Now | #GartnerTGI Opening Keynote: The Ripple Effect: How Innovation Disrupts Innovation
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“Digital” has driven innovation in product development, GTM, and customer experience for tech providers. Now, GenAI imposes compound innovation, creating ripples that force leaders to rethink and reprioritize everything from business models to buyer engagement. Live from Gartner Tech Growth & Innovation Conference, Gartner experts Jim Hare and Jennifer Singleton explore the key elements tech providers need to make strategic decisions. Watch now ⬇️ Learn more about #GartnerTGI: https://gtnr.it/43IBcCl #GartnerHT #HighTech #Digital #GenAI #AI
Watch Now | #GartnerTGI Opening Keynote: The Ripple Effect: How Innovation Disrupts Innovation
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“Digital” has driven innovation in product development, GTM, and customer experience for tech providers. Now, GenAI imposes compound innovation, creating ripples that force leaders to rethink and reprioritize everything from business models to buyer engagement. Live from Gartner Tech Growth & Innovation Conference, Gartner experts Jim Hare and Jennifer Singleton explore the key elements tech providers need to make strategic decisions. Watch now ⬇️ Learn more about #GartnerTGI: https://gtnr.it/43IBcCl #GartnerHT #HighTech #Digital #GenAI #AI
Watch Now | #GartnerTGI Opening Keynote: The Ripple Effect: How Innovation Disrupts Innovation
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Current Senior Sales Development Manager | Curating top sales talent for the business through connector management styles generating $2M in Net New Logos
“Digital” has driven innovation in product development, GTM, and customer experience for tech providers. Now, GenAI imposes compound innovation, creating ripples that force leaders to rethink and reprioritize everything from business models to buyer engagement. Live from Gartner Tech Growth & Innovation Conference, Gartner experts Jim Hare and Jennifer Singleton explore the key elements tech providers need to make strategic decisions. Watch now ⬇️ Learn more about #GartnerTGI: https://gtnr.it/43IBcCl #GartnerHT #HighTech #Digital #GenAI #AI
Watch Now | #GartnerTGI Opening Keynote: The Ripple Effect: How Innovation Disrupts Innovation
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Founder & MD at Reggie & Co | Scaling teams across the UK and US | Human Centric Approach | #PelotonDad
1moSounds like it was a great session!