Klarna is choosing friendship over competition. Exiting its checkout business to focus on distribution with Stripe and Adyen. Here's why 👇 📰 Klarna will sell its checkout business, finding that it created a conflict of interest with key partners like Stripe and Adyen. An investor consortium led by Kamjar Hajabdolahi will buy the division for 5.4bn Kroner ($508m). (CityAm) 🧠 Klarna chose partnership over competition. The distribution Adyen, Stripe, and others can offer will far outweigh the direct revenue Klarna can generate from its own checkout product (especially in the US where checkout was nacent and Klarna growth is highest). 🧠 In Fintech and finance, everyone is your frenemy and partnerships > competing on all the things. 🧠 The market is saying you can be BNPL or checkout; it is hard to be both. If you're BNPL, your best route is to partner (e.g., Apple and Affirm) because those partners bring distribution you couldn't achieve alone. If you're a checkout, your best route is to partner because BNPL providers have pricing power in their products you couldn't match alone. It's a win-win. 🧠 Unless you're PayPal, which is all things to nobody. PayPal is a branded checkout, wallet, BNPL provider, unbranded checkout, and basket case all in one. Its bright spot is Europe, where the only real competition in PSP land (at PayPal scale) is Adyen. In the US, it's getting crushed on branded and unbranded. There's a new CEO who's going to have to work hard to turn that around. But PayPal doing a thing, is not evidence that it's the right thing to do. #payments #fintech #bnpl
Interesting move by Klarna! Choosing partnership over competition shows strategic foresight in the fintech industry. Simon Taylor
Klarna ditching checkout for partnerships is smart - Stripe & Adyen reach is massive but is giving up your own checkout giving up too much control? PayPal? Jury's out - gotta focus! #payments #fintech #bnpl
Great post Simon
Payment and Fintech Consultant | Helping Businesses, Financial Institutions and Fintechs Innovate and Grow | Speaker | Advisor & NED
3wI understand the move for Klarna but not the valuation of the checkout. 😉 Especially given that the contractual relationships have to be transferred from Klarna to the new owner which requires the consent of all affected merchants. Would love to understand what conversion rate they assumed and how they valuated the checkout.