Every Neobank will be a Mobile Network? Nubank appears to be trying. Here's my take 👇 👀 Nubank will give mobile service via eSIMs to travellers in more than 40 countries. The news follows Brazil's National Telecommunications Agency greenlighting Nubank becoming a full MVNO. They're starting with eSIMs for now, following Revolut's launch of eSIM functionality for premium subscribers. 👉 What's an eSIM? The electronic SIM card, gives much lower cost data, calls, and text when traveling and can be instantly provided to your mobile phone) 🧠 The Neobanks wouldn't launch this feature unless customers wanted it. There's a clear demand for it, and it helps the Neobanks attract a more profitable traveler customer segment. This is especially useful for Nubank, which has been stronger in subprime historically. 🧠 eSIMs are a great way to convert users into subscribers. Affuluent customers travel more, and data roaming fees are the kind of speed bump and niggle that people often accept but rarely fix. Bundling it into your Neobank is neat. It brings the Neobank closer to travel, and it brings you the user, closer to paying a subscription with them. 🧠 How long until every bank tries to offer this feature? The classic "premium account" with mobile phone insurance has passed its prime. On the other hand, eSIMs are a great way to solve roaming fees and are of great value. Most people don't use specialist eSIM apps so why wouldn't it be bundled right next to where you manage your money? #fintech #neobanks #nubank #payments
Revolut launched their eSIM and Ive already used it twice when travelling abroad. The experience is great!!
After years of lazily adding expensive but very convenient bundles with my "home" MNO, I switched to adding data via Revolut eSIM a few months ago and haven't looked back. Interesting to see bank going full MVNO - for people that travel a lot, I'm sure like me they'd happily ditch the aforementioned home MNO altogether and just manage it all in once place.
Offering eSIM for travellers (potentially managed by a partner) is totally different than becoming a local MVNO. The operational and service complexity are very distinct
As far as I know, the whole point of Mobile Networks for banks is not to create a new revenue source but to gather extensive behavioral data about their customers. With SIMs, you can learn much more about your customers than if they were just using your banking app.
this is especially stronger offer than the revolut offer for their Brazilian base - traditionally in EU/UK there are roaming fees, whereas in Brazil a large % of sims do not have international roaming capabilities at all
There is also the benefits of better device management, cheaper 2FA messaging, realtime notifications, and fraud prevention associated with sim swap.
eSIMs are certainly a cool idea, when you’ve already carried out the KYC requirements for onboarding you may as well make use of it! But the EUs roaming legislation has definitely made it lower priority for eu based neobanks.
Simon Taylor Good question. Neobanks are looking for client value added (with low investment) to make the difference. But the real question is the difference with whom ? Not only institutional banks.
Rishi Sachdeva right up your alley with what you’re working on at Gigs
Growth & Partnerships | LinkedIn Top Voice | Fintech and Payments | Board Member | Independent Director | Product Advisor
1moWe started with mobile money providers offering basic financial solutions, then fintechs bridged the gap for unbanked customers. Neobanks emerged, challenging traditional banks with specialized solutions. Now, banks are evolving into MVNOs. It's come full circle, hasn't it? The only thing constant in this evolution is the evolution of tech offerings rather than the problem statement - offering financial solutions, profitably! I guess we will keep waiting for answers, with time. Thank you Simon Taylor for your informed take on this