Introducing Audience Optimizer! Swiftly's new retail technology solution enables retailers and brands to connect with shoppers online and drive them into stores! Powered by first-party data, it creates personalized promotions that incentivize shopper actions like clicking digital circulars, downloading apps, signing up for loyalty programs, and more. Amplify your promotions, increase foot traffic, and boost sales with Audience Optimizer. Learn more here: https://bit.ly/4cU5lSl #RetailTech #AudienceOptimizer #PersonalizedPromotions #ShopperEngagement
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Digital commerce is evolving, folks! 🚀 Recent data indicate that #SmartTVs are redefining the way we shop, with shoppable ads making a significant impact. 55% of respondents recall seeing these interactive ads, with almost half interacting with them! 📺💡 The power of these shoppable ads lies in their ability to bridge gaps in the digital shopping experience. They offer deep links to product pages or even in-app purchasing options. Some have even started introducing purchase triggers within the ads themselves, like QR codes. 🎯 Statistically, we saw that 26% of consumers actually used QR codes to make a purchase, and trust me, that's interesting! 🛍️ 👗 Clothing, 📱 electronics, and 🍲 food delivery seem to be the popular picks for purchases through these ads. However, imagine tapping in to this potential on other connected devices like your car, your fridge, or even your washer/dryer. Yes, the shopping future could come to us, rather than us going to it. 🚗🧊👕 Change is imminent, and it's exciting to see what potential this holds for both advertisers and consumers. Are you ready for this leap in #DigitalCommerce? Let's chat! 💬 For more on this, take a look at the full article here: https://lnkd.in/g7NhCvMB #ShoppableAds #QRcodes #MobileDevices #DigitalShoppingExperience With Love, Casey Jones
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Post-COVID-19, online shopping has become overwhelmingly preferred by 87% of consumers, necessitating businesses to embrace e-commerce for wider market penetration. 🛍 With 73% of shoppers utilizing mobile devices, it's imperative to optimize online stores for mobile responsiveness. 📱 Additionally, personalized shopping experiences are increasingly in demand, with 62% of consumers expecting tailored interactions. 🎁 Implementing data-driven strategies, such as AI-powered recommendations, is crucial for enhancing user engagement and driving sales in this evolving digital landscape. 🚀 Click the Link in the comment section to book a 30 mins free consultation. . . . . . . #digital43 #digitaltransformation #smallbusiness #businessowner #digitalmarketing
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The digital shelf is key! 💻🛒 While physical shelves rest, the digital one is always active, helping shoppers find what they need, anytime. At BrandZone, with our platform, you get: 🔍 Real-time insights on a single platform, including price, promotions, ratings & reviews, availability, placement, content, and sellers. 🌐 Full Coverage: From marketplaces to Q-commerce, mobile apps to price comparison platforms. 🎯 Matching Excellence: We assure almost 100% product matching accuracy, allowing you to confidently analyze and compare products across various platforms. 🔍 Insights Analysis: From sentiment scores to review topics, executive analysis, and scorecards, gain deeper insights into shopper preferences and behavior. 🌍 BrandZone has the trust of 100+ companies across 30 countries, representing thousands of brands. #DigitalShelf #BrandZone #Ecommerce
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Are you thinking about personalising your in-store experiences? The Dynamics 365 Store Commerce Mobile App might be just what you’re looking for. Using the Store Commerce Mobile App, retailers can create personalised, memorable experiences for customers, through features like: 🙋♀️ Quick access to customer information 🎯 Directly processing transactions with customers 🏬 Accessibility anywhere throughout a store 💳 Loyalty card and omnichannel order history integration This app also integrates with another Dynamics 365 solution, Customer Insights. By using both in tandem, retailers are able to access even more customer data, like churn probability, to personalise buyer experiences further. Find out more in our Intelligent Retailer video series - https://lnkd.in/dKh4MUEh
The Intelligent Retailer series
hso.com
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Shopper loyalty can be tenuous. Customers are constantly looking for the best online deals in today's climate, and their attention spans are fleeting. The traditional shopper journey often starts with an initial search, and every click is a signal, a moment to grab attention. Marketers must leverage these intent signals and offer personalized experiences that engender loyalty. The latest shopping hot spot is the most revenue-generating marketing channel - Email. Imagine emails not just as lengthy blocks of text but bustling ecommerce hubs like @Instagram and @TikTok shops. With Inbox Commerce features like a search bar, shopping cart, dynamic triggers, and even gamification, the inbox has become truly shoppable. Rich media channels like RCS are also growing, creating an immersive shopping experience in your chat. Apple is diving in, too, opening doors for product carousels and interactions within these messaging interfaces. Even WhatsApp, once a peer-to-peer chat spot, is now a commerce haven - 50% of 18 to 35-year-olds in North America are on WhatsApp. The challenge: You've got seven seconds to capture shopper attention. How will you use your data for in-channel personalization to seal the deal? It's a call to reimagine and revamp your channels. Let your data take the lead. Meet us at ShopTalk Booth #1503 to learn more. #ShoppableChannels #ShopTalk #OmnichannelMarketing #InboxCommerce #EmailMarketing #RetailMarketing #Ecommerce
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Did you know that 96% of #GenZ shoppers are more likely to continue shopping on a retailer website that offers a personalized experience? With #BFCM fast approaching, 🛒 all eCommerce marketers around the world are in the quest of creating the best #personalized experience for their customers to #inspire them for a purchase decision.🧚🏻 What if we were to tell you that there is a whole new way of making #personalization an actively involved experience for your customers?🥁 Introducing: Journeys from Storyly 🚀 In a nutshell, Journeys enables your customers to choose their own experience paths on your digital store, be it an app or website. Now, you'll be able to provide your customers with personalized experiences based on the choices they make by engaging with your content via interactive stickers in real-time.✨ Imagine fully-empowered and actively-involved customers. Making their path to purchase unique for themselves, in real-time. 🛍 Caught your attention? Link in comments for real demo and to contact for more 👇 #CustomerEmpowerment #eCommerce #PathtoPurchase #StorylyStories #BlackFriday2023
Storyly Journeys
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Embracing Mobile: Redefining Digital Engagement! Across retail, digital interaction dipped 6%, driven by mobile migration. Department and big box stores, plus health and beauty outlets, saw a hefty 16% drop. Smaller screens mean streamlined browsing: Mobile shoppers view 5 pages per session, while desktop users linger at 6.
Digital engagement fell as retail customers moved to mobile, study finds
customerexperiencedive.com
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#Ecommerce Evolution: 1.0: Consumers Seek Goods 🕵️♂️ - Transactional shopping - Users search for desired products 2.0: Goods Find Consumers 🔎 - Recommendation engines rise - Personalized product feeds 3.0: Bridging Goods and People 🤝 - Creators link products with users - Highly personalized experiences
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Best Buy Ads and CNET are joining forces for a first-of-its-kind partnership. This collaboration uses a unique commerce-media model that will help advertisers share more valuable and relevant content with customers throughout the shoppers’ journey. Customers trust CNET as a top of funnel provider of product reviews and unbiased editorial advice. Combine that with customer’s love for Best Buy as their source to acquire the tech, and you have an invaluable full-funnel source for consumers. Find out how you can start reaching Best Buy and CNET’s combined reach of 50 million unique visitors per month. https://lnkd.in/gXKAaQar #BestBuyAds #CNET #RetailMedia
We’ve Partnered with CNET to Enhance the Customer Shopping Journey – Best Buy Ads
bestbuyads.com
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5G technology is rapidly transforming mobile commerce with its ultra-fast speeds and reliable connectivity. Here are three key impacts of 5G on m-commerce: 1. Enhanced Shopping Experiences: 5G’s speed enables richer, more interactive shopping experiences directly from mobile devices. Retailers can now offer augmented reality (AR) experiences seamlessly, allowing customers to try products virtually before buying, which enhances engagement and reduces return rates. 2. Quicker Transactions: The improved speed and efficiency of 5G reduce loading times dramatically, making online shopping quicker and smoother. This leads to fewer abandoned carts and a more satisfying shopping experience that encourages repeat business. 3. Real-Time Data Processing: 5G allows for real-time data processing, enabling personalized shopping experiences based on user behavior and preferences. This capability helps businesses target their marketing efforts more effectively and push relevant products to potential buyers at the right moment. If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with Organic & Paid Advertising: https://lnkd.in/dGmBfmxT #5GTechnology #MobileCommerce #EcommerceInnovation #DigitalTransformation #FutureOfShopping
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