Turning influence into impact🚀 | Influencer Marketing | Client Servicing | Content Strategy Specialist
A lesson to learn from this brands missteps! Choosing the right social media platform for your brand is crucial, as Fabindia discovered. Attempting to reach a younger audience, Fabindia launched a campaign on Snapchat, a platform known for its playful content. However, the mismatch between Snapchat’s audience and Fabindia’s traditional product lines led to less-than-ideal engagement. Snapchat is popular among teenagers and young adults, known for its ephemeral content, playful filters, and casual interactions. The lesson? Know your audience and align your platform choice accordingly. What were the missteps? 1. Audience Mismatch - Snapchat's primary user base consists of teenagers and young adults who may not be the ideal target audience for Fabindia's traditional and ethnic product lines. The platform's users are typically looking for trendy, casual, and fast fashion, rather than the more formal and culturally rooted products Fabindia offers. 2. Content Misalignment - Fabindia's content on Snapchat did not align with the platform's light-hearted and playful nature. #Outcome- The campaign did not achieve the desired engagement and failed to attract a substantial following on Snapchat. Fabindia realized that their traditional branding and storytelling approach was not effective on a platform designed for quick, ephemeral interactions. What experiences have you had with choosing the right platform for your brand? Share your thoughts below! #MarketingStrategy
Learning from missteps is crucial in the marketing world.
Akhil Khatri
3w
Spot on! It's like showing up to a costume party in formal wear. 😅 I've noticed that sometimes going against the grain works, but only if you really understand the platform's culture. Had a friend who marketed gardening tools on TikTok through hilarious skits - unexpected but it worked because they adapted to the medium!
Nitin Dhiman
2w
Great point, Sweta Singh Choosing the right platform is so vital. Reminds me of a quote I came across, "Don’t adapt to the most popular platforms, adapt only to those which justify your brand." This really underscores the importance of aligning brand strategy with the platform's vibe. What a valuable lesson!
Choosing the right social media platform is crucial for effective brand engagement. Sweta Singh
Great insights on the importance of platform alignment! Choosing the right social media platform can indeed make or break a campaign. I've faced similar challenges in selecting platforms for my projects.
Great insights, Sweta Singh! Choosing the right platform for your brand is crucial. Understanding the audience and their preferences is key to a successful marketing strategy. Thank you for sharing this valuable lesson.
Great insights! Sweta Singh Choosing the right platform is crucial. Misaligned strategies can lead to missed opportunities. Thanks for sharing this lesson!
Ganesh KD
2w
Hello Everyone, We are looking for a Senior manager for Print media sales & events sale for this position in Mumbai for MIDDAY INFOMEDIA LTD . * Roles and responsibilities will be the same for both positions. * Year of experience will differ. For Sr managers - 3 to 4 years The age criteria is below 40 years. * CTC depending on current ctc Approx salary range will be 5 to 6 lacs yearly rest depends on person to person. JOB DESCRIPTION:- * look out for digital, event, marketing sales candidates * Preferred person from Print Back ground and events sales background * Kindly share your updated resume on this * Contact 📞 :- +91 9324469809 * Emal :- careercart.hrganesh@gmail.com
Pranav Pant
3w
First a clear and practically viable Aim , then forecasting and planning , finally most important the team involved , rest if all these fall In right quantum, the outcome will surely be desirable if not exactly as expected. Regards 🙂
Crafting impactful social media strategies for brand growth.
3wChoosing the right platform is important. I once tried Instagram for a B2B campaign and learned the hard way that LinkedIn was a better fit. Sweta Singh