Susan J. Kim’s Post

Kopari Beauty: BeautyMatter FUTURE50 2024 Brand Highlight "We are an example of a brand that reset its foundation, rearticulated who it is for and why we exist, and now turned into an amazing comeback story." Kopari launched in 2015 as one of the first clean beauty brands in the category. "Within beauty and across categories, there is continued heavy use of nonrecyclable plastics, such as acrylic, that are utilized for their “luxurious feel” despite the fact that there are more sustainable options like PP or even PCR." Read the insights shared from CEO Susan J. Kim at the link below. #BeautyMatter #FUTURE50 #beautybusiness #beautyindustry

🌟 Stay Ahead in Beauty Packaging Trends! 🌟 Discover the latest insights on global beauty packaging trends with Mintel. 📈 From eco-friendly materials to cutting-edge solutions, unlock key strategies to elevate your brand's packaging game. Don't miss out! #BeautyPackaging #Trends #Innovation #MintelInsights

Refocusing Beauty? With Gen Z, the rising cost of capital and the increasing failure rate of "promising" brands, the future of beauty may refocus on PURPOSE, PRODUCT INNOVATION and of course SUSTAINABILITY. More insights in McKinsey report (link below) #brands #purpose #innovation #sustainability

Developing The D Wave products and being involved in the product designing has been one of the most exciting experiences. There was so much consideration that went into creating each product; for me it was our intention and the tiny details that mattered the most. While the product parameter checklist is long, below were the key aspects that we laid great emphasis on: Simplify Skincare: One of the prime intentions when creating The D Wave was to simplify skincare, we hoped to reduce the number of products in a skincare routine and replace it with one effective product. Our products contain a blend of plant actives and other potent ingredients that act at the cellular level; 1-2 drops at a time, are enough for the intended purpose. Sterility: Along with simplifying skincare, we wanted to ensure our product remained intact, free of further contact even with continued use.That's why our pump- packaging provides a sterile solution; the remaining product remains protected and clean. Further it's convenient and also you can exercise control on the amount to be used. Sustainability - At The D Wave, sustainability is an important commitment that we uphold and that's why we ensure all our bottles are made of glass. We will continue to focus on sustainable packaging for our future products as well. Minute changes in our design/ packaging can make a huge difference in the post-purchase process. In addition to our consumers, our responsibility at The D Wave extends to the environment as well. Global appeal: We wanted our packaging to cater to a global audience - Simple, matte-finish with minimal text. We want our products accessible to a wide range of consumers even beyond borders; Skincare is universal after all. The realisation has been that every measure undertaken speaks to the brand's principles and commitment. And The D Wave intends to abide by it fully and wholly. #skincarefounder #productdesigning #brandprinciples #theDwave 

Not surprised again but how and when will this thought process change? Hear from industry luminaries and Beauty Packaging’s publisher Jay Gorga about their perspectives, insights, predictions and more. 2023 is an especially interesting time. Following are some of the points that our various discussions have left the author not stop thinking about (and Me). The industry is raring to move on, post-pandemic, and supplier innovation may be at an all-time high, but some brand owners are a bit tentative, due to criteria including global unrest, insecurities with China, the economy—and the state of sustainability, pending deadlines and consumer influence & acceptance. According to many suppliers we’ve spoken with, some brands are requesting only trackable, sustainable, componentry (and formulations), while others are not overly concerned. The same goes with brands. This is alarming - while others are not overly concerned. Read full story here https://buff.ly/3YfYfSh #beautybrands #sustainablepackaging #beautypackaging #sustainability

In the world of beauty packaging, innovation has undergone a significant transformation. Previously, it was primarily associated with product performance and user experience. However, factors like novelty, catchiness, and engagement are crucial in driving consumer purchases today. The concept of Innovation now extends beyond functionality to include sensory aspects, such as unique application methods or transformative formulas. Brands must balance innovation with speed to market and scalability. Additionally, sustainable packaging is gaining prominence, but its effectiveness still faces challenges due to diverse interpretations and stakeholder complexities. Ultimately, resonating with consumers on a visceral level and reinforcing brand identity are key to successful innovation in the beauty industry. 🌟💄🌿 #innovation #packaging #cosmetics

Are there certain products you use that you would like to have in 'super size' format? I just re-read Erika Veurink's insightful piece on the trend of supersizing personal care products (BeautyMatter). 📈🧴 From sustainability ♻️ to value for money, the motivations behind these jumbo versions are multifaceted. But I'm curious to hear from you all - do you prefer larger sized versions of your favourite personal care items or stick to the standard sizes? What factors drive your choice? I'll start: 100% yes for shampoo, conditioner, body lotion. (and i always want spot gel in a larger tube! 🙄) #SupersizeTrend #PersonalCare #Sustainability #ValueForMoney #ConsumerTrends

Shop relaunch within 4 weeks! 🙌🏼 We are pleased to announce the relaunch of BIO:VEGANE - a BCG Baden-Baden Cosmetics Group GmbH brand 🎉 The BCG Cosmetics Group represents brands like SANS SOUCIS, BIODROGA. BIO:VEGANE and DR. SCHELLER with high quality and sustainable cosmetics - made in Germany. 𝗺𝗼𝗱𝗲𝗿𝗻. 𝗯𝗼𝗹𝗱. 𝗯𝗿𝗶𝗴𝗵𝘁. For BIO:VEGANE it was time for something new. The new design follows the motto: "FUN ON THE OUTSIDE, SERIOUS ON THE INSIDE". A design that puts the brand's products in the spotlight. Today the brand shines with a new look 🎨 Already on Shopify, we gave the BIO:VÉGANE LEGIT BEAUTY store a design refresh. To match the new look, we've fine-tuned some elements of the online store to create a seamless and cohesive experience that better reflects their branding and scaling ambitions. It also highlights the brand's focus on natural, vegan and high quality skincare products ✨ So what do you think of the new look? 🌟 #shopify #relaunch #newdesign

(MALIN+GOETZ): BeautyMatter FUTURE50 2024 Brand Highlight "Looking behind is equally as important as looking to where you're going." MALIN+GOETZ was born in New York in 2004. The founders developed a line of products that could simplify their routine that they could both share (knowing their respective skin types and conditions were extreme opposites). Twenty years later the same essentials the brand was built on remain the essentials relevant to consumers' needs and aspirations. Read the insights shared by Malin + Goetz CEO Bradley Horowitz at the link below. #BeautyMatter #FUTURE50 #beautybusiness #beautyindustry

Presenting, an all-new look for Put Simply! Today, we're not just revealing a new look; we're unfurling a tapestry woven from our customers’ feedback, trials, and triumphs in skincare. 🌿Put Simply's redesign isn't a makeover to "fix" anything; it's about elevating our connection with our audience, and evolving in sync with their needs. Since 2022, we've always aimed at providing everyone with the best skincare that we can offer, so why stop now? 🔍 From #sensitiveskin woes to the call for other ways of sun protection, the requests we receive have been our guiding stars, shaping every formulation, and every innovation. We've also redesigned everything to make it simpler for consumers - because skincare doesn't have to be complicated (as we've been telling people for so long!) 🌈 This rebrand isn't just a moment—it's an ongoing collaboration with our audience. We mirror their aspirations and resonate with their unique journey. Your narrative is at the heart of this evolution. Let's continue this dialogue, where skincare transcends mere products.