Supriya Dev-Purkaystha (She/Her)’s Post

📊 Want to unlock the true potential of your marketing efforts? Join Nielsen and Lyft at Cannes Lions to explore full funnel metrics and their impact on ROI. Discover how to measure the consumer journey effectively and make data-driven decisions that lead to tangible results. 🚀 Space is limited—request your invite today! https://bit.ly/3RdkN3p  #CannesLions2024 #MarketingMetrics #ROI #NielsenatCannes

✨ Ready to transform your marketing strategy? Join Cori McAfee from Nielsen and Shane Dwyer from Lyft at Cannes Lions for an illuminating session on the power of full funnel metrics. Understand the value of advertising across every consumer touchpoint and drive tangible results for your business. Don’t miss out—request your invite now, space is limited! #CannesLions #MarketingInsights #ROIStrategy

It's time to celebrate the trailblazing marketers who've redefined excellence in our industry. Don't miss the opportunity to nominate the "Emerging Marketer of the Year" and give credit to the rising stars of marketing. Learn more and nominate here https://buff.ly/3LWc1o2. #IMMExcellenceAwards #IMMConference2023 #MarketingConference #WeAreIMM

Who should be WFA Global Marketer of the Year? I'm really proud to be on the jury and to be bringing a data-driven marketing lens to the discussion. You can nominate using the link in the comments below

We’re pushing the limits of what’s POSSIBLE 🚀 – the centerpiece for the entire marketing and media community to network with industry peers, share ideas, present visions and discuss mutual challenges. Count us in for live conversations for future-thinking marketers combined with innovation and the latest technology. Join us on Tuesday, April 16 for Head of Growth, Data & Digital Media Greg Kirby’s eye-opening session to stay on top of the latest digital marketing trends and insights discoverable on Tracer. You’ll dive into over 100M rows of daily data 📊for the opportunity to view patterns through real-time analytics and AI-driven creative analytics. That same day, Head of Brand Investment Matthew Kramer will explain all you need to know about Impactful Brand Advertising on Connected TV 📺, the future main character of TV spend. You’ll hear about what the industry needs to perfect to maximize emotional resonance for better return on video advertising. Check out the full agenda 👇🏽

Elevate your marketing game with full funnel metrics! Discover the secret to measuring ROI across consumer touchpoints in our ever-changing digital landscape. Join Nielsen and Lyft for an insightful session at Cannes Lions, where we’ll explore how to drive tangible results and empower your decision-making.  Don’t miss out—request your invite today! https://bit.ly/3RdkN3p  #MarketingROI #FullFunnelMetrics #CannesLions

Show-off post - warning! Only read this if you want me to feel good about myself! 😲 Over the summer I was really pleased to be invited to help judge some of the entries for the Marketing Research and Insight Excellence Awards, powered by Quirk's Media. Now all entries are in and judging process complete, I can announce this (thus the show-off warning), and I can also give a perspective, which I hope will help anyone submitting entries for any of the awards. Some observations: 1) The standard was very high - in terms of the effort and compelling evidence and case studies that the entrants had compiled. If you are going to submit an entry, as an agency you must put the work in to plan and create your submission. 2) There is some really interesting and smart research being executed that is having tangible commercial impact - and clients are evidently more than happy to support and endorse their agencies partners if they feel this is the case. Start thinking about that now and how to "warm up" your clients, if you want to submit for awards next year 3) Stick to the submission rules - whether that be the number of pages or any other criteria. I know it's difficult to distil down all the amazing stuff about the project, but that's the point! 4) Maddie Swenson and the awards team at Quirk's Media put in a huge amount of organisation and work to corral entrants and judges and make it all happen - I would imagine it's a bit like herding cats! I don't know the results, but cannot wait to see who emerge as the winners in November!

CASE STUDY: How to Move a Large Conference Online in 3 Weeks with 7X Attendance & 3X Revenue - Find out the secret to digital marketing for future events. Reach 7x more attendees & make a GIANT impact. Find out: https://lttr.ai/AHMFG

In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess

In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess