Martijn Lofvers’ Post

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Founder & Chief Trendwatcher of Supply Chain Media

Supply chain directors seem to be struggling to claim their share of available artificial intelligence (AI) budgets. Despite – or perhaps because of – the current struggling economy, executives have freed up budgets for AI, especially the popular variant generative AI (GenAI), e.g. ChatGPT and Microsoft Copilot. According to a recent global survey by Tata Consultancy Services, 51% of Dutch chief executive officers (CEOs) are looking to artificial intelligence for innovation and revenue growth; in Europe, the figure is as high as 66%. Analyst firm Gartner reported early this year that half of supply chain leaders plan to implement GenAI in the next 12 months. So I guess the wish is the father of the thought. From my many conversations with supply chain executives, I know that they are still eagerly searching for a good application for GenAI. In fact, according to Gartner, 14% are already in an implementation phase, although I have my doubts about this. Our own recent research among 60 Dutch supply chain directors shows that ‘business transformation and digitization’ is near the top of the board’s priority list at 55%, just after ‘operational excellence and cost savings’ at 57%. The question is, however, how companies should negotiate this intended mountain of digitalization. Read the answer to this question here: https://lnkd.in/eJJBqfpY #ai #digitalization #supplychain #transformation #chatgpt Supply Chain Media BV Supply Chain Companions Sikko Zoer Marcel Van Rossum Carlos Cordon Zarko Stevic Eric Baudier Jasper Van Rijn Amin Kaboli IG&H Lagrange.AI Nicole Messink Richard Oosterhoff Edwin de Boer Bjoern Neal Kirchner Robert Pekar Jamal Chamariq Philip McMaster Susan Veenes-Lenderink

  • Martijn Lofvers - Supply Chain Media
Jacques Bertrand

Senior Interim Consultant | Program Assurance & Recovery | AI Advocate | Leading Global Digital Transformations in E2E Supply Management (SAP Hana S4, SCM Control Tower)

2d

Martijn Lofvers - Very useful Martijn, thanks for sharing! Interesting perspective on the AI hype in supply chains! While I agree there's a rush to grab AI budgets, focusing on genAI might not be the best strategy. Supply chain issues are often rooted in data silos, legacy systems, and are complex due to their multifaceted nature. Directors likely see business transformation & digitization as a way to achieve long-term cost savings & efficiency. AI for predictive analytics or demand planning and forecasting could be a great first step! And yes, let's start with a Proof of Concept (PoC) before committing to a full-blown AI implementation. #SupplyChainAI

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Jan Steenberg FCILT

Partner, Head of Europe & UK/I at Tata Consultancy Services, Supply Chain Transformation Practice

1w

Start small and scale up. Nothing is more convincing than a successful proof of concept.

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This is an interesting perspective. I agree that there are some good use cases for GenAI in supply chain, however, there are also strong use cases for GenAI in other functions. No company has unlimited resources so has to be selective where it invests. If supply chains are not getting their share of GenAI investment, it’s because we have not developed a strong enough business case or we have failed to articulate the benefits well enough

Marco Odoardi

Transformative Leader | Pharma & Consultancy executive | Visionary in Supply Chain & Logistics I Strategy & Digitalization believer | McKinsey & MIT Alumnus

2w

Martijn Lofvers , great reflection. To me the key stands on being able to demonstrate solid “use cases” of AI. As per any other investment, AI requires to be justified. We are getting there, but there is still a bit of hype

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