"Save the planet, one journey at a time" 🌍🚆 Trainline celebrates Glastos 'Climate Heroes' with latest OOH campaign. Marking the first anniversary of the festival's train travel partnership, Glastonbury attendees arriving by train were featured on a live-action billboard calling them 'Climate Heroes'. “By celebrating the thousands of Climate Heroes descending on Glastonbury Festival this week, we hope that this will encourage even more people to say “I came by train” during this festival season and beyond.” - Natalie Marques #trainline #sustainability #marketingcampaign
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🔥Conceptual Creativity & Innovation 🚀
1wThe irony is that the large screen is run off of multiple large diesel generators. Satire is lost on the masses.