Suja Life’s Post

The carbonated soft drinks (CSDs) industry is reshaping as consumer preferences shift toward healthier choices. Instead of CSDs that offer sweetness and fizz, health-conscious consumers are looking for flavorful innovation that balances taste and wellness. It is very interesting to watch the development of the beverage category and changes in consumer priorities. #spraga #kombucha

Basil Seed Drinks: The Next Big Thing in Beverages? The beverage industry is constantly evolving, and basil seed drinks are emerging as a refreshing and potentially health-conscious option! These drinks, made from tiny black seeds from the sweet basil plant, offer a unique texture and subtle sweetness, making them a delightful alternative to traditional beverages. But what truly sets them apart is their potential health benefits: Dietary Fiber Powerhouse: Basil seeds are a great source of fiber, aiding digestion and promoting feelings of satiety. Hydration Support System: Their ability to absorb and retain fluids makes them perfect for staying hydrated throughout the day. Blood Sugar Management: Studies suggest they may help regulate blood sugar levels, making them an interesting option for health-conscious consumers. (Always conduct your own research) Importers & Distributors, Take Note! Basil seed drinks offer a unique opportunity to capitalize on a growing trend. QIT Foods can help you create your own private label brand with our high-quality, traceable basil seeds. Here's what sets us apart: Unwavering Quality: Rigorous testing ensures our basil seeds meet the highest standards. Transparency & Traceability: Know the origin and journey of your basil seeds. Versatility for Innovation: Create a wide range of delicious and functional basil seed drinks. Ready to quench consumer thirst and build a successful brand? Let QIT Foods be your partner! See our free guide to explore the power of private label basil seed drinks: https://lnkd.in/dz8vSwWz #basilseeddrinks #functionalbeverages #privatelabel #qitfoods #beverageindustry #healthychoices #innovation

In the increasingly competitive food and beverage landscape, the story behind ingredients has become a vital tool for brands to engage with consumers. As trends continue to evolve, ingredient suppliers can play a crucial role in helping to uncover compelling brand stories, driving differentiation and growth. Our new article with Food Dive explores the value of collaborating with ingredient innovators, and how brands can leverage these partnerships to develop successful products that exceed consumer demands. Read the full article: https://hubs.la/Q02wLPnH0 #IngredientInnovation #BrandStory #ProductDifferentiation #ForagingForTheFuture

In response to shifting consumer preferences, beverage manufacturers are revamping traditional product lines to align with the growing emphasis on health and wellness. The lasting effects of the pandemic have heightened public interest in products that support not only physical but also mental and emotional well-being. This change in consumer behaviour has propelled brands to innovate in the realms of fortification and personalization. The market now sees an expanded range of ready-to-drink shakes, teas, energy drinks, and sparkling waters, infused with science-backed ingredients. These offerings are designed to meet the diverse and specific health needs of consumers. Additionally, there's a surge in the use of functional ingredients like biotics, botanicals, and nootropics, reflecting a broader trend where food and beverages are increasingly considered vital components of holistic health management. #beverage #beverages #beverageindustry #nootropics #botanicals

  🌱 #Plantbased Snacks Unveiled! Key Insights for a Healthier You 🌱 In the ever-evolving world of snacks, plant-based options are taking center stage! 🌿 Our latest report delves deep into the trends and preferences that are shaping this thriving industry. Here are the highlights: 👍 #Consumer Favorites: Taste Matters: Taste reigns supreme! #Snacks that tantalize the taste buds while being healthy are a big hit. Nutrition Rules: Products high in fiber, protein, and healthy fats are winning hearts. Value for Money: Affordable options without compromising quality are the talk of the town. ❌ Challenges: Sugar Watch: Some consumers are keeping a close eye on sugar content. Texture Trials: Texture matters, and some products need to strike the right balance. Product Consistency: Maintaining product quality across batches remains a concern. 🔮 What Lies Ahead: The future looks promising! Expect to see a surge in innovative flavors and sustainable packaging. Brands that prioritize health and eco-consciousness will lead the way. 📊 Unlock Your Snack Brand's Potential: Ready to align your snack brand with these trends? Our report offers actionable insights to help you make informed decisions and meet consumer demands. 📩 Seeking tailored strategies for your plant-based product? Let's munch on some insights together! Reach out now! #PlantBasedTrends #SnackInsights #ConsensysAnalysis #VeganDay #CONSENSYS 📌 Brand Managers & Retail Strategists, do you know how your products are perceived in the digital marketplace? Are you getting the e-commerce process right? 💼 At #CONSENSYS, we dive deep into e-commerce insights, offering data-driven strategies that resonate across categories. Harness the power of precise #insights with us. 📩 Ready to optimize your #e-commerce game? Let's talk Insights or #Share Tracking Opportunities

ACTION CALL: B23/220/2 Powdered Beverages. Challenge: Powdered Beverages Client: Global FMCG manufacturer Background: Consumers desire fully natural, good for you, easily dissolvable, and indulgent powdered beverages. The client is looking to enable the creation of new, powdered products which exhibit these desirable characteristics through alternative, natural, ingredients and technologies which fulfil these desired characteristics. Goal: The identification of ingredients and technologies that can be utilised in the development of indulgent powdered beverages, with particular interest in enhancing key characteristic. Technologies at all stages of technology readiness; from early-stage research and development to commercially available solutions, will be considered. The client is particularly interested in early-stage or start-up companies who may be interested in collaborating to achieve the shared objectives. Read more.... https://lnkd.in/d3NHpGhU .....and contact us if you have the solution. #foodandbeverage #beverageindustry #drinksindustry #readytomix #nutrition #tea #coffee #latte

ACTION CALL: B23/220/2 Powdered Beverages. Challenge: Powdered Beverages Client: Global FMCG manufacturer Background: Consumers desire fully natural, good for you, easily dissolvable, and indulgent powdered beverages. The client is looking to enable the creation of new, powdered products which exhibit these desirable characteristics through alternative, natural, ingredients and technologies which fulfil these desired characteristics. Goal: The identification of ingredients and technologies that can be utilised in the development of indulgent powdered beverages, with particular interest in enhancing key characteristic. Technologies at all stages of technology readiness; from early-stage research and development to commercially available solutions, will be considered. The client is particularly interested in early-stage or start-up companies who may be interested in collaborating to achieve the shared objectives. Read more.... https://lnkd.in/d3NHpGhU .....and contact us if you have the solution. #foodandbeverage #beverageindustry #drinksindustry #readytomix #nutrition #tea #coffee #latte

What’s new in CPG this week? Let’s round it up: 🍽️ Food, Beverage, and Alcohol News → Fire Department Coffee at Walmart: Fire Department Coffee secured distribution at Walmart. → Explorer Cold Brew Launches Canned Cold Brews: Explorer unveiled a range of 12 oz. canned cold brews with varying caffeine levels (Explorer). → Mark Anthony Brands Launches Lemada: The owner of White Claw launched Lemada, an RTD vodka lemonade brand in the UK (Grocery Trader). → Tia Lupita Foods Refreshes Chips: Tia Lupita Foods reformulated and refreshed their grain-free tortilla chip line (Instagram). → Evolution Fresh Introduces Real Fruit Soda: Bolthouse Farms’ Evolution Fresh launched a new line of healthy sodas in five flavors (Evolution Fresh). → Bones Coffee Now at Walmart: Bones Coffee Company launched its products at select Walmart stores. → jonesbar Nationwide at Whole Foods: Organic bar brand jonesbar is now available nationwide at Whole Foods Market. → Nixie Available at Price Chopper: Nixie’s products are now available at Price Chopper. → JAMBAR Organic Energy Bars at Whole Foods: JAMBAR Organic Energy Bars are now available at Whole Foods Market in California and Hawaii. → Gin Market Growth: Global gin volumes increased by 4% in 2023, with consumption up nearly a quarter compared to 2019 (The Spirits Business). 💄 Apparel, Cosmetics, and Wellness Updates → Monos Opens New Store: Travel brand Monos opened its second Canadian retail location in Toronto (Business Wire). → MOON and Hello Kitty Collaboration: MOON released a Hello Kitty collaboration available at Amazon, Nordstrom, and Ulta Beauty (PR Newswire). → Deuxmoi Launches Fragrance: Celebrity gossip outlet Deuxmoi launched a fragrance with Voyage et Cie, available exclusively at Violet Grey (Glossy). → Skylar Clean Beauty’s New Scent: Skylar Clean Beauty released a new fragrance called Citrus Reverie (Business Wire). 💼 Mergers & Acquisitions → Sprecher Acquires Stake in O2 Hydration: Sprecher Brewing Company acquired a minority stake in O2 Hydration, expanding its beverage portfolio (Milwaukee Journal Sentinel). → Bragg Live Food Products Explores Sale: Bragg Live Food Products, known for apple cider vinegar, is exploring a sale that could value the company over $500M. Katy Perry and Orlando Bloom are among its investors (Reuters). 💰 Fundraising Highlights → Natura & Co Launches VC Fund: Brazilian beauty firm Natura & Co launched Vox Capital, a new venture fund seeded with R$50M to back startups in circular economy and beauty tech (Global Cosmetics News). → It’s Skinny Pasta Secures $3.8M: Austin-based It’s Skinny Pasta raised $3.8M in equity funding, focusing on low carb, high fiber pasta (SEC). → NIO Cocktails Raises Funds: Milan-based NIO Cocktails secured an undisclosed amount from The Growth Foundation, known for their RTD cocktails (The Spirits Business). Enjoyed this? Follow me for roundups every Friday.

A different country, maybe a different context, but 5 trends worth watching across countries - 🔹A continued increase in the ingredient replacement curve, be it with meat, dairy, sugar 🔹Enhanced tastes and flavours, which were targeted for a few initially, are going mainstream 🔹F&B brands are finding more ways to deliver both physical and mental benefits, from a focus on protein into gut health, to mood enhancing & calming beverages 🔹Categories are maturing at different rates, from non alcoholic beverages & de-alcoholized wines to snacks & gummies, 🔹Sustainability led brands are thriving in new ways by managing to focus on not only better tasting or performing products, but also ensuring that their processes are better for the planet. Some or all of these trends have the potential to become big, thus shaping the way the CPG sector evolves in the coming years. #cpg #trends