January issues of the trade press have started to land with Foodservice Equipment Journal (FEJ) being the latest hitting inboxes today.
We include a variety of content styles to engage our client's buyers including press releases, features, thought leadership pieces, white papers, social media, blogs, email marketing and more.
6 tips on preparing feature material:
1. **Know Your Audience:**
- Understand the publication's readership by researching industry trends, challenges, and growth potential.
- Review the publication's website, media kit, and editorial calendar to align your content with the needs and interests of the audience.
- Ensure that your contributed content addresses the pain points and profiles of the outlet's readers.
2. **Follow Submission Guidelines:**
- Read and adhere to the publication's specific editorial guidelines, including word count requirements, hyperlinking rules, and style guides.
3. **Develop a Unique Voice:**
- Capture editors' attention with a unique and engaging voice.
- Seek topics that are captivating, unexpected, and possibly controversial.
- Review previously published pieces to identify gaps or needs in the platform's coverage and offer a fresh perspective.
4. **Provide an Expert Perspective:**
- Back your content with well-informed, credible insights supported by proven sources.
- Share personal experiences, case studies, or lessons learned to provide valuable takeaways.
- Ensure your expert opinions align with the publication's preferences and are a good fit for the outlet's audience.
5. **Value Over Promotion:**
- Focus on delivering value to readers rather than self-promotion.
- Avoid biased or overtly promotional content; refrain from including company or product mentions.
- Establish expertise through valuable insights that enable readers to take actionable steps.
6. **Ensure Well-Written, Proofread Content:**
- Prioritise correct spelling, grammar, and clear language in your submissions.
- Organise content sensibly and thoroughly vet information and links.
- Seek feedback from trusted colleagues to enhance clarity and quality.
- Understand that publications may edit content for clarity or length without notifying the author, so submit well-polished pieces from the start.
Link below to January's FEJ Magazine and the Induction Equipment Feature that our client is included in
In January's FEJ magazine
https://lnkd.in/esuASP_J
