Suhaila Hobba’s Post

OMD APAC appoints Dileep Raj Singh to its leadership team as Head of Digital, continuing to lead the agency's position in digital, data, and technology to drive business transformation for clients.    Read more about the appointment at https://lnkd.in/gCSfp-jk.    #Leadership #Digital #Transformation 

🎉 Shoutout to Dennon, our Operations Manager at OMD! 🎉 Dennon's the go-to guy when it comes to making things run like a well-oiled machine around here. He's all about making our services top-notch and keeping the team on track with crystal-clear procedures and processes that make sense. With a trophy case of international digital marketing awards, Dennon's not just playing the game—he's changing it. He's managed teams all over the digital marketing map and brought that world of experience right back to our doorstep. He's the kind of leader who doesn't just talk the talk. He's in the trenches with us, making sure we're delivering nothing but the best to our clients. His energy's infectious, his know-how's undeniable, and we're darn lucky to have him. #meettheteam #digitalmarketingguru #operationsmanager #efficiencypro #marketingexcellence #teamworkmakesthedreamwork #behindthesceneshero #processperfection #serviceinnovation #clientfocused #marketingmind #digitalstrategy #leadershipgoals #operationalwizard #marketinginsights #agencylife #digitalsavvy #operationalexcellence #omdteam #marketingmagic #strategyguru #innovationleader #passionformarketing #efficiencyexpert #creativeoperations #marketingmentor #leadershipinaction #digitaltrends #marketingachievements

Omnicom Media Group's CEO, Florian Adamski, shares plans to 'outgrow the market' in an interview with Campaign US. Adamski emphasizes the group's commitment to preserving the OMD, PHD, and Hearts & Science brands, maintaining that their unique processes and cultures bring a different lens to the tools and capabilities that power them. Each of the agencies has a different story. Adamski highlights OMD's positioning as the largest global media agency ranked by COMvergence and "is enjoying the fruits of a turnaround over the past six years" Campaign reports. According to Annalect Global CEO Slavi S., offshore teams are "intricately intertwined" with OMG, providing a range of capabilities, from engineering and analytics to creative and even client-facing services. OMD Worldwide CEO George Manas echoed, "A majority of talent in [offshore hubs are] client-facing or client-engaged. This is not an anonymous back-office solution." Read the full interview here: https://lnkd.in/dYrdXT68 #CampaignUS #Growth #Leadership

In a moment of accelerated #data & #technology, talent matters more not less. Privileged to have spent a few days with Charlotte Lee, Tony Harradine and our inspiring OMD APAC leaders discussing the future of agency services and the growing role #APAC is playing in our worldwide strategy, especially when it comes to #digital #transformation and #commerce innovation.

Very excited to be a judge for The Effie's this year. Here are my 4 big takeaways after letting my experience sink in: Strategists don't network enough. It's easy to become isolated in our worlds. Get out and pick more brains! You never know where a new approach to attacking a problem could be hiding. It's a good prescription for imposter syndrome too 😉 A good idea is only as strong as the environment it lives in. A smart comms strategy is paramount to making any idea sing in our extremely fragmented digital lives. Selling a client on a crazy idea takes masterful (and simple!) storytelling. How can a simple insight drive massive results? What connective tissue is needed to get your partners to see an opportunity the same way you do? Strong client relationships matter here too. Building trust and excitement with smaller projects can go a long way in the end game. Never copy & paste your case studies. Take the time to hone, simplify, and romance for the category you're entering work in. The story of how a campaign came to be is just as important as the idea itself. Big results mean nothing without context. Simplicity is also key here. Remind yourself judges are going through piles of submissions. Best of luck to all of the entrants this year. I'm not envious of the tough decisions the final judges have to make!

Happy Friday from the ANZ team. Let's dive into this past week... ���♂️ 💫 IAB UK hosted their Leadership Summit 2024 over Thursday - Friday, the summit provided the opportunity for senior leaders in addressing key challenges in digital advertising to unite. IAB UK, Ad Net Zero, and the Global Alliance for Responsible Media (GARM) explored the standardisation and adoption of emissions measurement in digital advertising. See more about the summit here: https://lnkd.in/edQq8QXU ♻ The edie Awards 2024 took place on Wednesday evening, recognising and rewarding projects and partnerships that are driving positive change in transforming business. Congratulations to all the winners, including our UK supporter Sky! See full list of winners here: https://lnkd.in/eAyB3tA8 📚 Have you grabbed your copy yet? Hear insights from the Ad Net Zero community on new book, Sustainable Advertising – How advertising can support a better future. Co-authored by Ad Net Zero’s Chair, Sebastian Munden and Advertising Association’s Communications Director, Matt Bourn. Cannes Lions International Festival of Creativity's Simon Cook says: “Essential reading and a necessary check-in on the global industry's drive towards sustainable branded communication. More than that, it's a tool and a resource that will help us all understand how to collectively drive progress through creativity.” ITV’s Dame Carolyn McCall DBE mentioned: “Advertising has a powerful influence on how people behave, and this is as relevant to climate action as it is to consumer trends. This book tells us everything we need to know to make climate action happen.” Join the conversation and get your copy today! https://lnkd.in/erjFmgtp #positiveimpact #climateaction #climateimpact #netzero #sustainableadvertising #advertising #booklaunch #event

Meet Huyen Truong, our fearless leader at OMD 🌟. From humble beginnings in Vietnam to making waves in global marketing, Huyen embodies the power of persistence. Her journey, marked by resilience and unwavering determination, reflects the spirit of OMD. Huyen's story is a testament to how steadfast perseverance can turn dreams into reality 🚀. Growing up in a hardworking family, she learned that persistence beats talent every time. This belief fueled her path from selling candy at 5 to leading OMD today. Huyen's move to Australia, armed with ambition and a vision, despite challenges, is an inspiration to us all 💪. As we step into 2024, let Huyen's journey remind us of the power of persistence in achieving our goals. What are your dreams for the coming year? Let's make them happen with the same tenacity that defines our founder's story. Here's to a year of growth, determination, and success at OMD 🌱✨. #PersistencePaysOff #OMDLeadership #HuyenTruongStory #EntrepreneurJourney #MarketingGoals #GlobalVision #ResilienceInAction #DreamBig2024 #SuccessStories #MarketingExpert #BusinessGrowth #InspiringLeaders #ODMTeam 

Publicis Groupe has announced new appointments to its senior leadership team in Asia-Pacific, namely Pauly Grant as chief talent officer, Martin Davie as head of performance, Jonathan Mackenzie as head of data solutions, and Joanna Ong as managing director of communications and PR. Speaking on these new appointments, Jane Lin-Baden, CEO, Asia Pacific, Publicis Groupe, said, “We are delighted to be able to appoint our top talents from within our ranks who have demonstrated their capabilities into these key roles. This both underscores the breadth and depth of talent we have within the group and the fact that we are an organisation that recognises and rewards top talent with opportunities for growth and mobility. With these latest appointments, we are strengthening our core leadership team as we move ahead with our strategy to create even greater impact for clients and further elevate our position in the region.” #advertisingagency #leadership #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

It’s been quite a week for Omnicom Media Group agencies, with each one of our brands earning top honors from respected industry organizations that evaluate quality, creativity and business performance across global media agency networks.   On Monday, it was revealed that the RECMA - Research company evaluating the media agency industry Diagnostics report had named OMD Worldwide the best performing global media network overall, marking the seventh consecutive edition of the report in which OMD has earned the #1 ranking. Noting that gap in scores between OMD and the second ranked agency was the same as the spread between the second and eighth ranked networks, REMCA described OMD as “confirming its leadership, far ahead of its direct competitors.”    Tuesday’s publication of the WARC Media 100 Index ranking the most awarded work of 2023 saw PHD named the #1 media agency network. In addition to earning its first ever #1 ranking, PHD also had the #1 campaign of the year, and saw seven of its agencies around the world earn spots among the top 50.    Proving that good things come in threes, the 2023 COMvergence New Business Barometer that dropped today brought great news for our youngest — and still expanding — network Hearts & Science. Fueled by more than $1 billion in new business wins — including the global JLR business, Allwyn, Horizon Pharma and the Virgin Voyages global consolidation — and with a win/loss ratio of 4:1, Hearts & Science broke into the top three on the net new business ranking for the first time in the seven-year history of the report.    Individually, these achievements reflect the depth and breadth of talent, tools and technology powering each OMG agency network, and the innovative work that is delivering better outcomes for their clients. Collectively, they reaffirm the mission of the parent company: providing the future-fit capabilities that enable our agencies to lead our clients, our people, and the industry into new and greater opportunities for growth. #TransformExperiences #BeOMG  

Interesting article on CMO tenure. Some tidbits: *TENURE: The average CMO tenure stands at just 40 months. This figure is the lowest for a decade, and is less than half the average tenure of a CEO, at 85 months. *Lack of Confidence in CMOs: According to a 2022 study from Boathouse, a marketing and communications agency, only 34% of CEOs have “great confidence” in their CMOs, and only 32% trust them. Suggestions: 1. Storytelling: CMOs have to get better at telling their own story and showing the value they add. 2. Incentives and conditions: Fix the conditions that CMOs work under. Re-balancing the role to emphasize strategic, long-term, and empirical decisions. 3. Leverage data and technology in improved ways. AdQuick Chris Gadek Canadian Marketing Association American Marketing Association Adweek Digiday Cannes Lions International Festival of Creativity Procter & Gamble Jebbit #marketing Rob Assimakopoulos Greg Wight George Kakaletris Fungayi Kapungu #chiefmarketingofficer #cmoinsights The Wise Marketer