Lean Marketing’s Post

Sarah Babac, MBA 🐛 is an absolute pro at interviewing. She was so good, that even though I eventually gave the role to someone else (I’ll explain why in a bit), I created an entirely new role just for her. Reasons why she impressed us: - She had multiple touchpoints before and after every conversation. - She asked smart questions, engaged with the company, and even posted about her 1PMP certification on LinkedIn. - She parroted key messages we teach in the book in her interview. - She sent personalized messages to others on my team, asking what they liked about their jobs. - She asked hard questions early on in the process. This allowed us to go through salary, expectations, etc BEFORE we made a decision. I knew that if we were to choose her, both parties would feel comfortable getting started right away. Now, unfortunately, as incredible as she was, we were looking for new additions to my team’s existing skills. She was a clone of my existing top performers. So - in the end, we created a role for Sarah that didn't even exist. Her hard work paid off and it was the best decision for our company.