Lean Marketing’s Post

Look at any of my team’s LinkedIn profiles: most of them come from very untraditional backgrounds. In fact, I probably have one of the least exciting résumés when it comes to working at prestigious companies. But my background made me work much harder. I've noticed that people with unique paths often have to be self-motivated to succeed. That’s why, when I’m hiring, I look for that same spark. It’s at the top of my list. My hiring process might seem a bit intense – it’s longer, includes content tests, and digs deep into who a person really is. I look for individuals with diverse experiences, not just those who check traditional boxes. I’ll take the chance. They often bring fresh perspectives and are highly adaptable. On the other hand, those from corporate environments tend to be more specialized and less flexible. In our team, we value a broad range of skills and the ability to think outside the box. That’s what makes us unique and keeps us innovative. It’s how we’ve grown, and will continue building our 7-figure marketing company.