Lean Marketing’s Post

📚I'm really enjoying Allan Dib's work on marketing at the moment and am about to get stuck into his new book, 'Lean Marketing' after re-reading the One Page Marketing Plan. 🙌🏽I think it speaks volumes that Gino Wickman is quoted and has endorsed the book. Traction took a lot (but certainly not all) of the guess work out of running a small or mid sized business and provided an operating system that broadly applied to just about any business. If 'Lean Marketing' can do that for todays' marketing environment then this will be worth it's weight in gold. #marketing #leadership #founders #entrepreneurship