Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gHRSmHgw
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YOU'RE INVITED 📌 Join our webinar on Thursday, 11 July introducing the newest AI-powered innovation testing tool on Kantar Marketplace - ConceptEvaluate AI. You will learn: 1️⃣ How you can get the most of AI-powered insights 2️⃣ What are the use cases where AI can be most effective for your innovation journey 3️⃣ How different industries can use AI to predict in-market success for multiple concepts, including FCMG, Tech and Financial services 4️⃣ How you can reduce risks of your innovation process and boost your creative thinking process using AI Reserve your spot today ➡️ https://lnkd.in/g8mdhr-z
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Do you know your #brandequity status across key measures compared to your category average? Strong brands have 3 things in common. They are: 1️⃣ Meaningful: meeting peoples’ needs both functionally and emotionally 2️⃣ Different: offering things others don’t and leading the way in their category 3️⃣ Salient: coming to mind readily at key decision-making moments Powered by #BrandZ data, BrandSnapshot gives you a better sense of your brand equity in a dynamic dashboard so you can evaluate your position in the market and create effective marketing strategies. Take full control of your brand equity instantly and for free. Sign up today 👉 https://lnkd.in/gTaVDvXj #brandstrategy #marketingstrategy #MRX #KantarMarketplace
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Congratulations to Apple for becoming the world’s most valuable brand and the first to surpass a brand value of $1 trillion. Discover the key factors driving success for the new #KantarBrandZ Global Top 100 and top performers across 13 categories covering #Tech, #Luxury, #Automotive, Food & Beverages, Media & Entertainment, Financial Services and more. Download the new report here: https://lnkd.in/ga6-8CCt
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Everyone is talking about #AI these days, but the role of brand is a hugely underestimated opportunity. Join Kantar experts Martin Guerrieria and Subhashish Dasgupta live on LinkedIn this Thursday, June 20, as they uncover how brands across multiple industries are currently reaping the rewards of AI to connect with consumers and drive growth: https://lnkd.in/gAbRBS_u
On Brand with Kantar: The AI opportunity for brands | LinkedIn
kantar-inspiration.com
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📈 𝗢𝘂𝗿 𝘀𝘁𝘂𝗱𝘆 𝘀𝗵𝗼𝘄𝘀 𝘁𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗰𝗲𝘀 𝗼𝗳 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗿𝗲 𝗱𝗼𝘂𝗯𝗹𝗲𝗱 𝗶𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗳𝗶𝗻𝗱 𝗻𝗲𝘄 𝘂𝘀𝗲𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀. Join this insightful conversation featuring the #CMO & President of Healthcare at Mastercard and the EVP of Global Thought Leadership at Kantar. They discuss what 'Find New Space' looks like for a service organisation, and how Mastercard expanded beyond a payment technology company to discover exciting opportunities in healthcare. Dive into our evidence-based framework in our free book and discover actionable insights on “Find New Space": https://lnkd.in/gNvK59dz #FinancialServices #BlueprintforBrandGrowth #Marketing
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Do you know your brand equity status across key measures compared to your category average 🤔 Strong brands have 3 things in common. They are: 1️⃣ Meaningful: meeting peoples’ needs both functionally and emotionally 2️⃣ Different: offering things others don’t and leading the way in their category 3️⃣ Salient: coming to mind readily at key decision-making moments Powered by #BrandZ data, BrandSnapshot on #KantarMarketplace gives you a better sense of your #brandequity in a dynamic dashboard so you can evaluate your position in the market and create effective #marketing strategies. Take full control of your brand equity instantly and for free. Sign up today 👉 https://lnkd.in/gQrSd_q6
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AI is the buzzword on everyone's lips, yet the transformative potential of building great brands using AI remains a hidden gem. Tune in to our LinkedIn live event on June 20th, where I will talk with Kantar's branding guru Martin Guerrieria on how various sectors harness AI to forge deeper consumer connections and propel business growth. Be there for the revelation!
Everyone is talking about AI these days, but the role of brand is a hugely underestimated opportunity. Join us live on LinkedIn on June 20, and be inspired as Kantar brand experts uncover how brands across multiple industries are currently reaping the rewards of AI to connect with consumers and drive growth. #AI #BrandGrowth #OnBrandWithKantar
On Brand with Kantar: The AI opportunity for brands
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Did you know that Red Bull is the #1 most chosen energy drink worldwide? And the 20th most chosen brand globally? Our latest #BrandFootprint report shows how a brand that’s now an integral part of #Formula1 continues to be bold and brave, carving out new markets and winning consumers’ hearts and minds. Hear from our expert Maria Virginia Garavaglia: https://lnkd.in/d54Z2QFs And navigate this year’s rankings: https://lnkd.in/dq7U9X9R
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