Su-Ann Heng’s Post

✅ More welcoming  ✅ More engaging  ✅ Less intimidating Why do #golf entertainment venues such as Topgolf have a better reputation on social media than more traditional clubs and courses? Our latest report dives into the reasons behind their booming popularity - and what golf clubs and courses can learn from them 💡 #SyngentaGolf #GrowingGolf

Despite being someone who's only ever played mini-golf himself (badly!), I was still surprised that fewer than 1 in 4 people engaged in golf are playing ‘on-course’, despite the considerable numbers of people playing/watching the sport in the UK & Ireland. And many don't consider themselves a golfer as a result. Plenty of other nuggets like this via https://lnkd.in/ePSsqUWz ⛳ We love projects like this where we get to really explore audiences and fans to help uncover opportunities to improve experiences, nurture interest and grow the sport. Get in touch if you've got questions about this or other questions about our how we go about uncovering audience insights for our clients. #sportsresearch #audiences #marketresearch

Sticking to the schedule whatever it takes. For me it's one of key rules for running a successful event. I learned this way back when organizing major sports competitions. When you have 500 athletes each starting 1 min apart on one day, even a 20 seconds delay disrupts the event flow! I take this discipline with me to every event regardless of its size. Following the schedule down to the minute is noticed and appreciated by everyone involved. And keeps your event day dynamic! #eventmarketing #events

✨ New Blog Post ✨ ☃️ Driving Success in Winter: Elevate Your Golf Club’s Social Media Marketing As the temperatures drop and the fairways are covered in a blanket of snow, many golf clubs may be tempted to hibernate their social media presence until the warmer days return. However, this couldn’t be further from the best strategy for maintaining a thriving golf club. ⛳️ Read the full post here ⬇️ https://lnkd.in/eWK8U_GU 🏷️ #golf #marketing #socialmedia

There's over 1,000 golf clubs we're currently monitoring nationally who last year posted some seriously impressive numbers on social media. Headline stats include; Fans >>> Up another 8% (+125K) to 1.8M Post Publishing >>> Up 8% (+10K) to 132K. This is now a new high for the sport, beating out the previous top set pre-Covid in 2019. Fan Engagement >>> Up a whopping 15% (+312K) to 2.46M. This also is new territory for golf beating the previous record. Post Performance >>> Really simple ratio that divides fan engagement by post publishing to give average engagements per post. This is a measure of the efficiency & effectiveness of a post to engage fans. You guessed it! It also has set a new all-time high. Who's been doing all the heavy lifting from a club perspective? Checkout our national rankings for 2023 below to get a sneak peek. Damien de Bohun , Abby Freney , Matt Chesterman , Josh Marton , Nick Cutler , Guy Chapple , Karen Lunn , Matt Cleary https://lnkd.in/g_xqbPAC

There's over 1,000 golf clubs we're currently monitoring nationally who last year posted some seriously impressive numbers on social media. Headline stats include; Fans >>> Up another 8% (+125K) to 1.8M Post Publishing >>> Up 8% (+10K) to 132K. This is now a new high for the sport, beating out the previous top set pre-Covid in 2019. Fan Engagement >>> Up a whopping 15% (+312K) to 2.46M. This also is new territory for golf beating the previous record. Post Performance >>> Really simple ratio that divides fan engagement by post publishing to give average engagements per post. This is a measure of the efficiency & effectiveness of a post to engage fans. You guessed it! It also has set a new all-time high. Who's been doing all the heavy lifting from a club perspective? Checkout our national rankings for 2023 below to get a sneak peek. Damien de Bohun , Abby Freney , Matt Chesterman , Josh Marton , Nick Cutler , Guy Chapple , Karen Lunn , Matt Cleary https://lnkd.in/gaNkTHHd

YouTube golfers invited to compete for a PGA Tour spot 👀👀 Is this a genius marketing move to get people interested in a new event? Here are the details — The Myrtle Beach Classic (a new event on the PGA TOUR in May) invited 8 YouTube golfers and 8 aspiring PGA Tour players to compete in an 18-hole event called "The Q at Myrtle Beach". The winner of "The Q" will receive an unrestricted sponsor exemption into the Myrtle Beach Classic, a legitimate PGA TOUR event with a $3.9 million purse and FedExCup points on the line. The 8 YouTuber's are: • Grant Horvat: 1.35 million subscribers/followers across social media • Peter Finch: 1.25 million subscribers/followers • Micah Morris: 1 million subscribers/followers • Nick Stubbe: "Fat Perez" of Bob Does Sports, 1 million subscribers/followers • George Bryan IV: half of Bryan Bros. Golf, 410k subscribers/followers • Luke Kwon: member of Good Good, 400k subscribers/followers • Cole Lantz: half of BustaJack, 350k subscribers/followers • Dan Rapaport: member of Barstool Sports, 250k+ subscribers/followers The results of "The Q" will be announced today (4/23) and the winner will tee it up on the PGA Tour on May 9th. What do you think about this concept? Do you think this is a smart way to engage a broader audience? ↳ Let me know your thoughts in the comments. P.S. Follow me (Tate Adkins) for more golf content. #golf #influencer #marketing #socialmedia

🏌️ Exciting News! 📣 Our latest newsletter is out, packed with industry insights, expert tips, and exclusive updates. Don't miss out on the opportunity to stay ahead of the curve. Plus, mark your calendars for our upcoming top golf event! Subscribe now to be part of the action! #Newsletter #GolfEvent #StayInformed 📰⛳

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