StudioNorth’s Post

Ever wondered why certain brands touch our hearts? It's because brand storytelling is like a bridge that connects a company's values with our deepest emotions. A good story can make you smile, cry, or even inspire you to take action. A brand story does the same thing! When a company tells a story that aligns with its values – like kindness, sustainability, or innovation – It shows us that they're not just about products; they're about making a positive impact on the world. So, next time you feel a special connection with a brand, remember: It's not just about what they sell; it's about the story they share. P.S. - Crafting Narratives that Make Brands and Leaders Stand Out! If you want to tell your Brand Story, Reach Out. Follow me at the Story Room. https://lnkd.in/dS-FMWEU & Subscribe to my newsletter “Brand, Storytelling & More” https://lnkd.in/dbSxRsxk #brandstorytelling #emotionalconnection #valuesmatter #storytellingmagic #brandconnection #beyondproducts #shareyourstory #heartfeltnarrative #connectwithbrands #impactfulstories #branding #marketingstrategy #marketing

#NEW: Continuous Strategy Director, Caroline Whittaker, gets to the core of what strategy means and breaks down our ‘360 approach’ with brands: “Forget what you think about wordy, cerebral presentations. Forget ‘brand-y’ language and lazy generational stereotypes. Strategy is about connecting brands with people. Simple.” #Brand #BrandStrategy #Strategy #BrandStrategist #BrandBuilding #BrandCampaigns

As you develop your company's #marketing strategy, remember that the heart of #brand #storytelling lies beyond products and services. It's about weaving a narrative that resonates, engages, and inspires—transforming the abstract into tangible experiences. Empower your audience with a shared mission, turning customers into advocates for a cause they believe in.   I shared a few tips for building an unforgettable brand story with Fast Company: https://bit.ly/3UEaJme

How to add value to a brand? I have often reflected on how we add value to a brand. In our world, we typically assign price tags to everything to indicate value. However, branding goes beyond this by creating a belief system around future success. It is about building a strong belief in what a brand will achieve. This is similar to how money works as a belief system. Both money and brand are based on belief and trust. Money is a belief system because its value depends on our collective trust. Without this shared belief, money would have no value. So, how do we add monetary value price tags to a brand? By Building Trust and Belief 1. Consistency Delivering consistent quality and messaging to reinforce trust 2. Storytelling Crafting compelling narratives that resonate emotionally with the audience 3. Customer Experience Providing exceptional service to turn customers into advocates 4. Innovation Continuously innovating to show that the brand is forward-thinking ⏩ Takaway - brand value is belief in future success How do you cultivate trust and belief in your brand’s future success? #Branding #MarketingStrategy #Trust #FutureSuccess #BrandValue

Keep an eye on The Brand Zeitgeist to see how I practice what I preach. #TheOddityOasis is just one pillar of it, there’s a lot more. Brand strategy opens so many doors, and will reveal unconventional ways to position your brand as “the only one” for your customers. If not the only, then brand has the potential to win your customers over without 100+ page pitches and hour long speeches..(seriously it’s painful to watch clients lose interest before the pitch even starts!) Successful branding also allows us to just focus on our needs instead of giving a whole history lecture about our business. I’m so excited to share what I’ve been working on for 3 months now! It will not only be educational for my clients, it’s also going to be very very entertaining for fellow brand strategists, marketers and creatives. ———- Follow The Brand Zeitgeist to get notified of content that will shine a different light on how to edutain (a term I learned from Fabian Geyrhalter). Hit me up if you’d like to hire me to edutain your audience, it’s awesome but not cheap. ghayda@thebrandzeitgeist.com www.thebrandzeitgeist.com #edutainment #branding #brandequity #creativitymatters #thebrandzeitgeist #TheOddityOasis

Too many brands place too much focus on themselves and what they do. (To put it nicely: no one cares!) The most successful brands focus on making their customer the hero of the story—one who needs the right tool to defeat their enemies. That’s what our Strategic Marketing & Brand Manager Stephanie Roland took away from Building a Story Brand. In Donald Miller’s marketing must-read, he uses the principles of powerful storytelling to help brands clarify their messaging. Which brands are amazing at making their customer the hero? Share which ones come to mind in the comments. #Branding #DigitalMarketing

At Pierce X, we firmly believe in the transformative power of a well-defined brand, a targeted marketing strategy, and compelling storytelling. But what's at the core of our belief? Making the greatest impact possible. We partner with organizations that are not just in business for profit, but also to create a ripple effect in their industry and community. Our goal is to help you amplify that impact. Firstly, we aim to impact your clients. By crafting an irresistible brand narrative and deploying effective marketing strategies, we help you connect with your audience on a deeper level. This not only boosts customer loyalty but also drives value and growth. Secondly, we amplify your impact on your industry. By positioning your brand as a thought leader, we enable you to influence industry trends and standards. Your brand becomes the benchmark that others aspire to, making the entire industry better. Finally, we help your organization make the greatest impact on your community. Businesses don't operate in a vacuum. With carefully curated legacy impact videos, we help you tell the stories that matter - stories of transformation, resilience, and hope. These stories inspire others, fuel positive change, and ultimately build a better world. So, when you work with Pierce X, you're not just investing in branding or marketing services. You're investing in impact - on your clients, your industry, and your community. And that, in our books, is the definition of true success. Ready to make a greater impact? We're here to help. #Impact #Branding #Marketing #Architecture

Often times its easy to lose the essence of your story in the action, but taking the time to perfect your story is the key to being a stand out brand. Take a quick read at Sagely & Co. latest blog and learn more about marketing with intention.

Stop Wasting Money and Opportunities Throwing your money into marketing without strategic brand positioning? That's like playing fetch with your cash in a tornado. Good luck seeing that again! Many brands with outstanding products are lost in the ocean of sameness. Why? Because while their "what" is exceptional, their "how" is sh**t. They blend in, becoming just another face in the crowd. Brand positioning is the compass that navigates this "how." Imagine it as presenting your product at a TEDx event. It's not just about what you say; it's how you say it. The delivery needs to captivate, inspire, and resonate on a personal level. Remember, brands that master their positioning can increase their market share by up to 269%. #brandposition #branding

The heart and mind connection. Imagine your brand as the cool, mysterious friend everyone wants to know more about. That's branding—making people feel something, creating a connection that goes beyond the transaction. On the flip side, marketing is the charismatic spokesperson spreading the word about your awesome friend. 🔔 Branding is the activation of your brand strategy. It's about crafting stories that tug at heartstrings and designing experiences that turn customers into fans. 📣 Marketing, on the other hand, ensures the right people know about your brand and what you're offering. It speaks to the mind, conveying information, while branding speaks to the heart, forging emotional bonds. So simple it is. Now, go out there and build a brand that's not just noticed but cherished. #brandingtips #marketingadvice #storytelling #brandactivation #makeitwork #thoughtoftheday