Stuart Feil’s Post

We were really pleased to contribute our Emotion AI technology the the recent Advertising Research Foundation (ARF) Attention Initiative Validation study, alongside our long-standing partner Kantar. It's a really important study that assesses the differences in measurement of viewer Attention in the media industry - and makes a very interesting read. Affectiva's new Attention metric performed very well in the study, but the report, and the process of putting together our analysis for it, raised the key question for me again, which is: why is the media industry stopping at Attention? It's a necessary, but not sufficient condition for effectiveness - and measures of deeper, emotional engagement are, based on our evidence, more important. Read more on that here:

Advertising Week had alot for marketers to be cheerful about - a new venue, 7,000 attendees, 350-plus speakers, Take That and the scary doll from Squid Game. But with the CMO role under increasing pressure, they also had things to get off their chests. The Drum's Sam Anderson and Hannah Bowler caught up with marketers who had 3 key things on their minds: 📊 First-party data 😇 Purpose, trust and advertising’s role in the climate crisis. 🤖 Artificial intelligence Read more: https://lnkd.in/eANyQPHi #marketing #ai #brandpurpose #data

This is about a whole different INTENT of the social media algorithms. In short, the algos that power all the major platforms are chnaging to copy TikTok’s prioritizing the INTEREST GRAPH over the SOCIAL GRAPH. That means followers and “virality” aren’t as relevant because they are less of a factor in triggering the algo. The algos are increasingly moving towards putting impressions infeont of those w similar interests….even if they aren’t following u. HOW organic reach happens is evolving because of AI. The distribution process is being altered by the rise of a new gatekeeper. More on this in the weeks ahead if anyone wants to learn.

Interesting article. We know companies have been pulling back on their online advertising spend. I wonder if the rapid run of AI on society has anything to do with Tech companies pulling back. Is advertising about to take a huge leap forward, and the engine is being built for more personalized ads? Imagine walking down the street, your phone sensors communicate with a store you walk into, then the shirt and shoes you look at and maybe try on. Only to leave the store and have a customized message/ad/discount about the very items you just tried on. Thus you return to the shop because the offer was too good to pass up. Or you get 2-3 messages over the next several days about the items. What do you think? #AI #advertising #onlineadvertising #futureofadvertising

What can brands learn from #EffieEurope-winning creatives? 💡🌟 Yesterday was the #EffieEurope Awards Gala and we know all 50 of the remarkable winners. Immerse yourself in the world of award-winning advertising with Kantar latest release: 🗝️"𝐓𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭𝐬 𝐨𝐟 𝐢𝐝𝐞𝐚𝐬 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐤: 𝐅𝐢𝐯𝐞 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐄𝐟𝐟𝐢𝐞 𝐄𝐮𝐫𝐨𝐩𝐞 𝐰𝐢𝐧𝐧𝐞𝐫𝐬 𝐨𝐧 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠". 🌟 Vera Sidlova, Kantar Global Creative Thought Leadership Director, who was one of the judges of the 2023 Effie Awards, says: „As Effie's Europe official strategic insights partner, we've meticulously analyzed 200 winning creatives from 2022 and 2023 using LINK AI. The result? A snazzy PDF guide that unveils the magic behind these exceptional campaigns.“ 🔍 So what can brands and agencies learn from Effie-winning creatives? Here are some tantalising insights from the booklet: 1️⃣ Long-term Effie winners excel at building brand difference - discover their strategies for for sustainable impact. 2️⃣ Social and environmental campaigns have mastered the art of of shocking people into action - learn how they effectively engage audiences for a meaningful cause. 3️⃣ Humour is the secret sauce of effectiveness - after all, who doesn't love a good laugh? This booklet is a treasure trove of insights and fabulous examples to inspire brands to create their own award-winning campaigns in 2024. Download the guide now and unlock the keys to success: https://lnkd.in/duSkb65b 🗝️💡 #WeAreKantar #EffieWinners #AdvertisingMagic #creativityunleashed #marketinginsights

Data is no good to you if you're not imaginative enough to use it. The most creative ideas achieve nothing if they vanish into a black hole. The odd thing about this article is that it's another one that gears up to say a creative agency is betting against the Holding Companies' big tech investments in data. However, it concludes the opposite without recognising it, with the agency using AI to brain storm and data to pick channels.

In the ever-evolving world of advertising, simplicity is our strategic advantage. The challenge lies in crafting ads that are not just attention-grabbing but genuinely compelling. Here's my take on the real magic that happens when we communicate simply and directly! #advertising Check it out:

Learn how AttentionX, powered by CreativeX and Realeyes - Vision AI, offers instant attention scoring for every ad, empowering brands like Mars to enhance creative effectiveness and drive sales growth. Read the Latest full News - https://lnkd.in/dyF7Q4bs #martech #martechedge #integration #advertising #empowerment #brand #businessgrowth #innovation #transformation #technology

Media’s changing fast. So how will the decisions the industry makes now affect its future in a few years? A panel hosted by Infillion at Advertising Week New York, titled “The Road Map To Media’s Connected Future,” took this topic head-on. Moderated by Andrew Dawson, Infillion VP, the panel concluded that humanity needs to continue to be the focus for an AI-obsessed advertising industry. Check out the latest findings in our blog: https://bit.ly/StayHuAI #awnewyork23 #Infillion #AI #advertisingindustry #media

Unlock the secrets to scaling high-worth businesses with our Free Growth Guide. It's your blueprint for thriving in the transformative age of AI. 🚀 👉 Ready to dive into growth? Grab your free copy: https://lnkd.in/gZ3NqqKU #ExponentialGrowth #AIEra #FreeGrowthGuide #HighWorthBusinesses #ScaleUp