Structure First’s Post

Where does your credit union spend most of its #marketingefforts? According to a Nielson report, 92% of #consumers trust recommendations from people they know, making it one of the most effective forms of marketing. Meanwhile, less than 50% of consumers #trust online ads. Is it time to revisit your word-of-mouth #marketingstrategy? Check out our blog post below: https://lnkd.in/gthMSZ5M #creditunions #creditunion #referrals #marketing #socialproof

A crucial element to raising awareness of the credit union and community finance sectors, is with effective and relevant marketing...📣 Read more on the predictions for #CreditUnion marketing efforts in 2024⬇️ https://lnkd.in/e95YDgRQ

A HUGE takeaway from this article is that credit unions must personalize their approach with members as much as possible. Do not assume you know your members' life stages - they're different for many in today's generations than they were for many in the older generations. We've been working with many clients to deliver on this at a one-on-one level (we call it "Make It Personal") and it's the absolute best way to understand the unique life stages of members and personalize your sales and service approach to them. To stand out in your markets: personalize, don't generalize!!!

If you view marketing as an investment in growth and are constantly curious about how your credit union marketing can be better, stick around for a few minutes! Our very own Bo McDonald shares his expert insight on 5 things you never knew about credit union marketing (but you need to) on CUInsight.com https://loom.ly/s9DalHo

"In this very competitive financial landscape, credit unions have no choice but to differentiate themselves to attract and retain members. A well-crafted, strategic marketing plan is essential to making this happen. It’s not all inclusive, but here’s a peek behind the curtain of how we craft our credit union strategic marketing plans, walking you through a plan that aligns with your credit union’s mission while also driving growth and member engagement." #ownersrepresentative #financialinstitution #creditunion #credituniondesign #bank #bankdesign #structurefirst

If you're looking for ways to boost your checking account numbers in 2024 but lack the resources to execute a strategic marketing campaign internally, then this blog is a must-read! Discover how you can take a proactive and effective approach to acquiring more checking accounts. #checkingaccountacquisition #gaindepositors https://okt.to/y5IhlY

With interest rates once again ticking up, we wanted to share our latest article on ways that digital marketing can help you get in front of more clients. https://lnkd.in/eMMdT-6E

Last chance to gain valuable marketing insights! Don't miss out on innovative ways to grow your bank's marketing. Join us in our free webinar by clicking the link below. https://lnkd.in/eGX86s3a #bankmarketing #communitybankmarketing #bmc4banks #socialmediawebinar #socialmediamarketing

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