Stripe’s Post

The results are in from our BNPL experiment : more revenue and higher conversion without cannibalizing existing card sales.

Good to see some validation on what we know already at PAYLA BNPL increases your overall checkout volume. It is a must-have option within e-Commerce #bnpl #ecommerce

Everyone talks about the value they derive from Lenny’s Newsletter but I don’t see many trying to replicate his checkout flow? 🔶 Optimising checkout flows is a big point for all businesses. We REALLY want the number of users dropping off midway during the checkout to be as minimum as possible. Lenny and some others have taken a path where they just remove additional screens and allow users to type the golden data point - card details — easily on the pricing screen itself. Logical I would say ✅ ✴ Then, why aren’t more people/companies putting this layout on their price pages or landing pages? 🤔 ❇ One argument can be that we may lose users who want to purchase with other payment methods like PayPal or BNPL options like Klarna. If so, then why not just add an option/dropdown below for other payment options? ❇ If you are selling a subscription based product, in most cases it is billed on a credit/debit card and thus the user has to enter the card details at some point. Then why not make the process as simple as the image and reduce the chances of drop offs? ✴ Do you know any B2C company having a similar subscription model that has implemented this? Oh and by the way, even Lenny provides details about the individual subscriptions along with price like I mentioned in my previous post. So why aren’t more people trying this? Am I missing something❓ #lennyrachitsky #CRO #newsletter #conversion #funnel #subscription #growth #germany #product #productmanagement #berlin

Is your checkout process driving customers away? 🛒 The checkout process is often the last hurdle in securing a sale, but it could be where you're losing most of your customers. Here’s why: 👉 Lengthy forms and unnecessary steps can frustrate shoppers. 👉 Lack of payment options may turn potential buyers away. 👉 Hidden fees or last-minute costs can lead to cart abandonment. Simplifying your checkout process could be the key to boosting conversions. Consider these changes: 👉 Streamline form fields to only what's necessary. 👉 Offer multiple payment options, including digital wallets. 👉 Be transparent about all costs upfront. How do you ensure your checkout process is seamless? Comment bellow.

Let's talk about #cartabandonment 🛒🛍️ My favorite credit card company American Express is teaming up with Skipify to help consumers complete purchases! With a whopping 70% of online abandoned shopping carts, the goal is to create frictionless payment by using preferred payment! Through the partnership, Skipify allows Amex customers to link their cards to participating merchants, which eliminates the pain point of manual data entry. Skipify is then able to identify Amex customers through email addresses, and automatically preloads their checkout with all of their information." Between this and buy now, pay later, merchants are learning how to optimize technology and put customers first🙌 #consumerbehavior #retailinnovation

🚨 The Latest BNPL Disruptor: Google? 🚨 Google is stepping into the Buy Now, Pay Later (BNPL) arena, a game-changing move that highlights the growing consumer demand for flexible payment options. How do you plan to leverage the expanding BNPL trend in your strategies? 🎙 Revisit our episode of The Lending Link, where Rich sits down with TransUnion's Liz Pagel to discuss the evolving BNPL landscape, offering insights into how it is changing the way people shop and finance their purchases, and highlighting key trends and challenges in this dynamic sector. 🎧 LISTEN HERE: https://lnkd.in/ga79W4Bf 📚 BNPL 101: https://lnkd.in/gmK9_s-H https://lnkd.in/dkyXMaXC

Bolt and Checkout.com announced a partnership set to expedite their shared mission to advance #ecommerce where Bolt will become Checkout.com's exclusive one-click checkout provider and Checkout.com will become Bolt's preferred payment partner. https://lnkd.in/difVpFww #dailydose #followus #staytuned #stayconnected #technews #technology #trending #trendingnow #trendingpost #trendingnews #explore #explorepage #techdogs

Ever notice how the checkout line tempts you with last-minute buys? Retailers know visibility boosts sales. What if we applied this to personal finance by subtly placing saving or responsible spending options? Imagine getting savings prompts during everyday banking, just like impulse buys at the checkout. Like we are bombarded with options to convert purchases to EMIs or, the prompts to use card rewards to settle purchases? What if we tailored the visibility of "transacting with debit" options to resonate with an individual's financial goals and lifestyle? Saving/ debit card would become less of a transaction and more of a personally relevant decision aligned with one's short- and medium-term aspirations. How about we top it up with rewards like for using credit cards? There's so much we can do with placement (the modern-day embedding) to nudge consumers towards healthier financial habits. Making them not just accessible but irresistible, as instinctive as choosing that last-minute snack at the checkout.

A merchants nightmare: spending time & money bringing their customer to the checkout page only to lose them to cart abandonment. Financing can make or break a checkout experience. The last thing a merchant wants is: 1. For their customer be to denied for financing. 2. For their customer to need more money than their approved for. 3. For their customer to be forced to select credit they can't afford. Need help converting the traffic already coming into your webstore? Give us a call! #wegetfinancing #bnpl #ecommerce #paymenttechnology

Best practices for the Payment method selection section on the checkout page: 1) Do not use drop-downs 2) Set the most popular payment method as the default. 3) Offer alternative payment methods. 4) Update the primary button for third-party payment selection. #ecommerce