Owning a business can be a lonely game.
I've often felt it is me versus the entire market, trying to figure out if I'm on the right track, second guessing myself, and ultimately getting stuck on how to get to the next level.
I knew, to breakthrough, and to fix the foundations for growth, I'd need external help.
That's when I reached out to someone with smarts and experience, who I knew would challenge me to get clear and make tough decisions, to come in and help.
Over the last 9 months, Matt Wooster has been in the business as a consultant to help us get clear on how to really win in the Australian market.
This initial scope ended up going far deeper than expected. It was a business overhaul, as we had team changes, culture changes, marketing changes, and process changes.
The way Matt was able to quickly understand the business, collect hundreds of data points and then 'join the dots' as to what needed to happen was impressive.
For the first time in years, we are now crystal clear on where we are headed and how we will accelerate growth (as well as what to say NO to). The team culture has never been better, as people on the team have really stepped up.
The market is resonating with our message and service offering, and we now have more big household brands as clients.
The change is visible in every way, and I'm incredibly grateful for Matt's support, encouragement, tough love, critical thinking, and his ability to pull all the components of the business together in a coherent way.
Matt is now officially on board as Sell Global's first Advisory Board Member.
Along with my Melbourne Management team Sebastian Hargreaves, Annika Jeppson and all of the Sell Global team members, I feel fully supported and definitely not alone on my business journey.
Thank you, Matt Wooster, for guiding myself and the Sell Global team on this journey and challenging us to hold the path and be the best we can be for our clients, the team, and ourselves.
#sellglobal #amazon #hamishconway #amazonads
