Straight Arrow News’ Post

Sports rights, media, and advertising sales have gone through some major changes in recent years, and Chief Revenue Officer of SNY, Brian Erdlen, joined us at Fordham Gabelli School of Business to discuss all of them. We discussed the importance of live game programming, the difference between local and national sports advertising, and the impact of sports betting on the landscape. We also talked about building a cohesive team and the Taylor/Travis impact on the Super Bowl (and is it a conspiracy!?!?). Thanks Brian!

One important thing about the Peter Pan Generation-Boomers (“I won’t grow up”) is that we are nothing like the generations that came before us. Unlike our parents or grandparents, the Great Depression is something we have no experience with, other than as a section in a history book. Hence when our kids grew up and moved out, instead of buying that frugal, last forever VOLVO, we buy CORVETTES. We work at recapturing our youth, and lots of us have the income to pursue it. Botox, Sports Cars, Home Theater System, exotic Vacations, collectibles etc. What National Advertising Agencies are finally figuring out is that the 55+ and 65+ generations have much to offer as consumers, because, in fact, we consume like no group ever did. It’s those damn “Local” advertisers and agencies that need to be schooled on who we are. That, of course, would require local time sales people that could tell/sell that story. And that is another story unto itself.

Of the million things I'm trying to focus on today, the one thing I'm currently paying the MOST attention to is Ryan Pearson's list of the 10 things HE's paying attention to today: #theattentioneconomy

Creativity at scale, for everyone. <3

Let's kick off #Cannes with the 1st party - a panel discussing the value of 1st party data in planning solutions!

brandTALES 002: Unveiling the First-Ever Video Advertisement Today, let's journey back to a groundbreaking moment in advertising history – the birth of the first-ever video advertisement. On July 1, 1941, during a Brooklyn Dodgers baseball game, viewers witnessed a 10-second marvel by Bulova Watch. This iconic ad marked a pivotal moment, pioneering television advertising as we know it today. The ad featured a simple yet powerful display of a ticking clock, accompanied by the tagline "America runs on Bulova time." In those mere seconds, Bulova not only captured attention but set the stage for decades of creative and influential advertising to come. As we celebrate this milestone, let's reflect on the evolution of advertising and how these moments continue to shape our brand narratives today. Stay tuned as we unravel more captivating tales from the world of advertising history in our #brandTALES series! #AdvertisingHistory #BrandNarratives #MarketingInnovation #ThrowbackThursday #brandingstrategist #brandtales

This article has been written many, many times in my career, yet very little changes. I post this not to rant at the system, but to continue to acknowledge the obvious disparities. Advertising must do better. Let me know what you think, or simply vent. I think we at least deserve that. #advertising #diversity https://lnkd.in/eHmGk-yv

The PENN-ESPN deal is not just a licensing one. Disney also gets warrants for PENN stock. So it is invested in the success of ESPN Bet. New York Times sports journalists voiced concerns over a possible conflict of interest with Shams getting paid by both FanDuel and The Athletic. The less-educated public cried conspiracy when the Shams tweet that led to bets was wrong. ESPN insiders will also surely move some odds on the new ESPN Bet sportsbook. Is it a conflict of interest for a sports media company to be invested in sports betting? Or for an insider/sports journalist to work at a place that is invested in a sportsbook?

“But the episode was emblematic of a multibillion-dollar advertising industry that in at least one way still resembles the “Mad Men” era of the 1960s — namely, its lack of racial diversity. That dearth, according to a new report, is keenly evident in New York City, the heart of the industry and also the largest advertising market in the United States. The disconnect could be costly at a time when shifts in media consumption favor younger, more diverse audiences. There is also a need, as unemployment rates in New York City for people of color remain stubbornly high, for more diversity in an industry that pays above-average salaries, is expected to keep growing and requires relatively little formal training. Of nearly 70,000 advertising employees in New York at the end of last year, less than 8 percent were Black, about 11 percent were Asian and under 15 percent were Latino, according to a report released on Monday by the Center for an Urban Future, a public policy research organization that seeks to increase economic mobility. Over 58 percent of employees were women, most of them white. The figures made advertising among the city’s least diverse industries in the city. Splashy diversity efforts in the industry in 2021, in the aftermath of the killing of George Floyd and the subsequent wave of racial justice protests, have stalled or reversed, according to a 2023 survey of over 100 agencies by the 4As, a national trade association. White executives owned or ran roughly three out of every four agencies in 2021, the survey found. By the next year, the figure had jumped to nine in 10. A significant share of the industry is controlled by six major holding companies, including WPP and Publicis Groupe, that together own hundreds of agencies.” https://lnkd.in/e7MBC4wC

Whether you love her or you're not her biggest fan, Taylor Swift has an undeniable impact on the Super Bowl. Due to the hefty cost of a TV ad during the big game, many brands simply comment on the game through their preferred social channels. Some marketing experts believe that brands should take advantage of Swift's association and appeal to her fanbase when planning their Super Bowl social media marketing strategies. For example, instead of just commenting on the game itself, commenting on Taylor's reaction or making a pun with one of her song lyrics. However, some serious football fans are upset that Swift is getting so much attention. This means brands that cater to serious football fans could face backlash if they comment too much on Swift instead of the actual game. It's an interesting dilemma and one that is polarizing in the marketing world. We'll continue to post about the Super Bowl and will have lots of post-game ad insights as well. Be sure to follow our page and ring the bell to stay up to date! #redcatmarketing #superbowlads