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Chief Commercial Officer (CCO) @ The Spectator | Publishing, Events

Will the next government bring increased regulation for the UK advertising industry? The UK general election falls on the last day of MAD//FEST LONDON, so by the time Grace Carter gets on stage to start the party in E1, many of the votes for the political parties will have already been cast. One change that the new government could oversee is increased external regulation and governance of the advertising industry - would that be a good thing or a bad thing for you? Let's take AI for example. Katherine Viner, editor of the Guardian, recently called for AI regulation. She said, "Without quality journalism to train and ground large language models, these technologies would struggle to make sense of the world around them." Without quality, trusted data to train the AI models on, it is easy to see how we could get into a vicious circle of AI choking on its own exhaust fumes: 1 - Incorrect content published 2 - AI reads that incorrect content 3 - AI therefore writes incorrect content Crap in, crap out, as they say in the trade! ;-) I would also add that digital advertising relies on quality content that consumers spend time with, so that the advertising has a chance of having an impact. For example: The difference in dwell time on an MFA site, which uses GenAI to create the content and click-bait to get somebody there, to a page with 10 ads, is a world away from the experience of a subscriber to a premium publisher site, who logs on to consume the content they pay for and only sees a single ad next to that valued content. 💬 - What do you think - more government regulation or not? #ai #regulation #advertising

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Stevie Antonioni

Chief Commercial Officer (CCO) @ The Spectator | Publishing, Events

3w

100%, perhaps this would also be an opportunity across social platforms where deepfakes could concievably and worryingly play a part in the election?

Elsa Demain-Griffiths

Director, Digital Sales & Innovation at The Telegraph / Bloom UK Mentor

3w

We definitely need more government regulations on generative AI to protect journalism. Without proper oversight, AI can churn out fake news and deepfakes, making it hard for people to trust what they read. Strong rules would make sure that AI systems are transparent about where their information comes from. This way, we can keep journalism honest and reliable, ensuring that the public gets accurate news and stays well-informed.

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