■■Carvana Starts the Slow Climb Back Up to Recovery■
■Online used-car seller Carvana begins to recover
March 23, 2024 Sourcre Car and Drive,.Ari_wb
■Ernest "Ernie" Garcia III had a dream. Armed with a degree from Stanford and a $100 million investment courtesy of his father, Ernest Garcia II—the billionaire behind DriveTime, a major used-car dealership chain—Garcia III was uniquely well situated to give his audacious vision a shot.
■In 2012, he cofounded Carvana, an e-commerce platform for selling used cars. He hoped it would become the Amazon of secondhand-car sales, an online operation where you might buy a pre-owned vehicle with no in-store visit, hard sell, or haggling and have the new-to-you car or truck delivered to your home. Though supportive—Carvana began as a subsidiary of DriveTime before being spun off—Garcia the Elder was skeptical, according to his son, and, for years, he was not alone.
■"Probably a different company would swing at [this idea] every couple of years until someone eventually cracked the nut. Until that happened, there would be failures, and people would probably think, 'Oh, see, it doesn't work,' " Garcia III, Carvana's CEO, explains to Car and Driver. "When the reality was, it was just tough to build something good enough to where consumers said, 'That was good, and I'm going to tell my friends.' "
Carvana set out to build that solution.
■"What's funny in the story of 2013 through 2016," Garcia says, "was that [investors believed] we had no chance. We started in Phoenix, which is the wrong place to build a startup. And we are a capital-intensive business at a time when the only businesses getting funded were marketplaces. We got to a spot where private capital dried up for us."
■With more money needed for growth, in 2017, Garcia III (the CEO) and Garcia II (the privately held company's biggest shareholder) took the online retailer public. Recalls Garcia the Younger: "We barely made it out. We went public at $15 [a share], trading at $8 over the first week. That was tough. We built up from there. By the time we got to 2019, people believed in the business. It made sense.
People thought maybe we were onto something."
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