India is considered a cricket nation when it comes to sport but chess is now the fastest growing sport in the country. Indian’s love of chess has exploded in recent years, with the upcoming World Championship between teenage prodigy Gukesh & China’s Ding creating a bidding war to host the match between the cities of Chennai and New Delhi, each bidding $8.5m. Meanwhile, chess sites Chess.com and Lichess.org have seen double digit growth year-on-year in India. I think we will start to see more mainstream sponsors, similar to Superbet, tap into that hyper growth. https://lnkd.in/e5HCMkxT
Stephen Taylor-Matthews’ Post
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1wOutside of branding though... are numbers relevant enough to get operators interest?