Stephen Picard’s Post

Let’s roar!!! #publicis

Feeling overwhelmed this summer? You're not alone. With the pressures of rapid changes in various sectors, leaders are seeking ways to stay focused and energized. Michael Watkins offers practical tips for incorporating mindfulness into your workday, even if you're short on time. It's also crucial to prepare for leadership transitions and address sensitive issues like ageism. Explore more on managing stress and leading effectively during challenging times in this insightful article by HBR. A few things that work for me: Mindful listening, Walking meditation, Three deep breaths, Meeting Transitions management, A goal: Mindful eating! #HBR #leadership

How much do consumers value corporate sustainability? We share how brands can build trust with consumers around their sustainable efforts and implement sustainable business practices profitably. 

I’m delighted to announce that Publicis Sapient has been named #5 on The Consulting Report's Top 50 Consulting Firms of 2024! This recognition reflects our relentless focus on SPEED capabilities and #GenAI to deliver transformative outcomes for our clients. #DigitalTransformation #PublicisSapient #ManagementConsulting

🚀 Apple's Game-Changing Move to Enhance Email Usability 📧 Apple’s latest enhancement in email functionality is a significant leap forward in making email more efficient and user-friendly. This update aims to improve the experience by introducing features that prioritize important messages and reduce clutter. 🌟 As someone deeply invested in personalization at scale, I find this development particularly exciting. In my work, I focus on harnessing data to deliver tailored experiences that resonate with individual preferences and behaviors. Apple's initiative aligns perfectly with the principles of delivering personalized, streamlined communication. Here’s how this move could be very impactful: Enhanced User Experience: By leveraging advanced algorithms and user preferences, we can curate email content that is more relevant and engaging for each recipient. Apple’s focus on prioritization complements our goal of making communication more meaningful and efficient. Data-Driven Insights: The ability to filter and prioritize messages based on user behavior and preferences is a cornerstone of personalization. This update from Apple underscores the importance of understanding user needs and using data to improve engagement. Reducing Clutter: Just as Apple aims to declutter the inbox, our personalization strategies aim to reduce irrelevant noise in digital interactions. By focusing on what matters most to the user, we can enhance the overall experience and drive better results. Incorporating these advancements into our personalized communication strategies can significantly enhance how we engage with our audience, ensuring every interaction is impactful and relevant. #PersonalizationAtScale #EmailMarketing #UserExperience #Apple #DigitalTransformation #Innovation #MarketingTech Jitender Batra Atith Pagdi Jason Steiner Sayli Kulkarni Peter Szczerba

How does hashtag#GenAI fit into SPEED? Chief Product Officer, Sheldon Monteiro is here to break it down in 30 seconds. 🚀 ⬇️ Tap the link in the comments to stream the full interview with HFS Research. Stay tuned for more videos in this series as leaders across our Product, Experience, Engineering, Data & AI (SPEED) capabilities share insights on navigating the GenAI era. 🧭

💡 Surviving in Luxury E-commerce: Key Strategies for Success The luxury e-commerce landscape is evolving, and the brands that thrive are those that adapt and innovate. Key strategies for success include: - Target Millennials and Gen Z: Focus on younger consumers who are driving the market. By 2025, millennials are expected to make up 40% of the global luxury market. Tailor your offerings to their preferences and leverage social media to engage them effectively. - Compelling Storytelling: Brands with rich histories can captivate audiences by sharing their unique stories. Chanel’s “Inside Chanel” series and Burberry’s acoustic sessions are prime examples of how storytelling enhances brand connection and loyalty. - Seamless Shopping Experience: Fast, free shipping, and multiple delivery options are crucial. Luxury consumers expect convenience, and brands like Louis Vuitton are setting the standard with complimentary delivery and in-store pickup options. - Personalized Customer Experience: Personalization is key in luxury retail. Utilize AI and machine learning to offer tailored recommendations and VIP services, ensuring that customers feel valued and special. - Digital-First Approach: Embrace digital strategies while integrating physical retail touchpoints. Brands like Mr. Porter offer premium omnichannel experiences that cater to their top customers, combining the best of online and offline shopping. Stay ahead by implementing these strategies to meet the high expectations of luxury consumers and maintain a competitive edge in the market. #LuxuryEcommerce #DigitalTransformation #CustomerExperience #RetailInnovation